Snack Flexible Packaging Market Size

Snack Flexible Packaging Market Analysis

The Snack Flexible Packaging Market size is estimated at USD 7.06 billion in 2024, and is expected to reach USD 9.36 billion by 2029, growing at a CAGR of 5.80% during the forecast period (2024-2029).

Flexible packaging utilizes less material and energy during production, leading to substantial cost savings for manufacturers. It can wrap items efficiently and requires less storage space, leading to increased demand in the market.

• Emerging trends such as innovative packaging and digital printing propel the market growth, offering creative solutions for consumer engagement, such as serialized QR codes, which show the demand for technological advancements. Due to the lightweight design of flexible packaging, transportation costs and fuel usage can be minimized, supporting the adoption of flexible packaging in snacks and potato chip packaging in the studied geographies.
• The demand for snacks in Middle Eastern countries is increasing in line with the growth of tourism and high per capita disposable income. This is supported by the expansion of potato chips and other snack brands in the region, which would create a market growth opportunity for flexible packaging solution providers.
• For instance, in July 2023, PepsiCo. Inc. announced that it completed its plan to acquire Tasali Snack Foods, the leader of the Saudi Arabian salty snack market, from Savola Snack Foods. This would support the business growth of Pepsico's potato chip distributions in the Middle East and can generate the demand for flexible packaging in the potato chip manufacturing plants in the market studied.
• In April 2024, the Federal Statistical Office, a federal authority in Germany, reported that the Production value of potato chips and sticks in Germany has been increasing significantly, which would support the demand for flexible packaging over the forecast period in the market studied.
• Increasing environmental concerns about most crisp snack packages ending up in landfills are driving the adoption of sustainable packaging solutions for potato snacks. Companies like British Crisp are at the forefront, introducing innovative paper packaging that keeps crisps fresh and can be recycled like newspapers. Challenges such as moisture control and sealing have historically complicated using paper bags for snack packaging. However, British Crisp Co. has addressed these issues. In March 2024, it launched the first fully recyclable paper crisp packet, providing an environmentally friendly and scalable alternative to plastic snack bags.