Market Trends of Smoothies Industry
Increasing Consumption of Fruit-based Smoothies Driving the Market
- Smoothies, which include large servings of fruits, are recommended as a healthy diet. Moreover, rising health consciousness among consumers, changing lifestyle and food habits, and health benefits are driving the fruit-based smoothie market's growth. Currently, the consumption habits of the majority of the population include skipping meals and using other snack foods as substitutes. The intake of carbohydrates, primarily when smoothies are made without sugar, is low. Thus, most gym trainers recommend smoothies to people planning to lose weight. Therefore, smoothies have emerged as perfect meal replacement products. Furthermore, they are healthier than other snack products and offer good taste, convenience, and portability.
- According to a survey conducted by the International Food Information Council in 2022, the word "fresh" was selected by nearly 37% of respondents in the United States as the best description of healthy food. This definition emerged as the most popular among participants. The second most commonly chosen definition, selected by almost 32% of respondents, was "low in sugar" as a characteristic of healthy food. Furthermore, 28% of customers considered foods containing fruits to be indicative of healthy choices. These factors are also anticipated to drive the market for fruit smoothies in the near future. Additionally, with the ongoing organic trend, many juice manufacturers have started launching smoothie products that are organic and feature clean, easy-to-read labels. Increased health consciousness, obesity control, and rising customer awareness about the composition of a product are the major factors behind the rise of natural and organic fruit smoothies in the market.
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North America Accounts for the Major Market Share
- Among regional segments, North America accounts for a major market share, followed by Asia-Pacific. In North America, the United States accounted for the majority share in terms of consumption of healthy ingredients, owing to consumers’ busy lifestyles and deteriorating health conditions. Moreover, rising health consciousness and busy lifestyles drive the adoption of convenience food. The consumption of fresh vegetables is increasing at a rapid pace, owing to the growing awareness of their health benefits. Consequently, several smoothie brands are launching products with vegetables, such as kale, spinach, pumpkins, beets, carrots, and cabbages.
- For instance, in September 2021, Clean Energy, a clean-label, plant-based sports nutrition company, announced the launch of its on-the-go smoothie packets containing only organic fruits and vegetables as its first product. These were made available in their debut flavor combinations of banana, strawberry, blueberry, spinach, and flaxseed, with Clean Energy claiming to provide the nutrition of a homemade smoothie. Consumers in North America are using fruit-blend smoothies, which include other ingredients, such as whey powder, herbal supplements, and nutritional supplements, to fulfill their optimum nutritional requirements. Post-workout fruit powders, meal-replacement fruit powders, nutrient-rich fruit powders, and low-carb powders are being launched in the market in response to the demand for healthy smoothies.
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