Smoothie Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 5.10 Billion |
| Market Size (2029) | USD 7.30 Billion |
| CAGR (2024 - 2029) | 7.51 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
Smoothies Market Analysis
The Smoothies Market size is estimated at USD 5.10 billion in 2024, and is expected to reach USD 7.30 billion by 2029, growing at a CAGR of 7.51% during the forecast period (2024-2029).
- The smoothies market is expected to witness substantial growth over the forecast period due to changing food habits, varying lifestyle patterns among the general population, and consumer trends shifting toward a healthy way of living. Over the past few years, the global smoothies market has witnessed a surge in market trends, with health boosters, such as superfoods, acai, chia seeds, and protein, that transform traditional smoothie products into functional supplements. These ingredients boost the immune system of consumers and provide a wide range of health benefits. The availability of ample raw materials across various regions has also been providing lucrative opportunities for manufacturers to produce smoothies at competitive costs and attract more customers while doing so. As per data published by the Directorate of Economics and Statistics (India), the production volume of fruits in the year 2022-2023 was 108.34 million metric tons. The fruits being cultivated across the region included bananas, mangos, papayas, and a variety of apples, among others.
- Moreover, the smoothies market has been growing over the past few years owing to consumer preferences shifting due to various factors, among which health consciousness has been one of the prominent reasons. Hence, several companies are pivoting their business model and are producing packaged iterations of their popular products, while franchises have been concentrating on meal delivery partners and drive-through services. Moreover, companies offering more nutritious products are thriving due to increased awareness regarding the consumption of healthy foods. Thus, the smoothies market is expected to grow owing to the change in consumer food habits, rising health consciousness, and an increase in the number of companies offering more nutritious products.
Smoothies Market Trends
Increasing Consumption of Fruit-based Smoothies Driving the Market
- Smoothies, which include large servings of fruits, are recommended as a healthy diet. Moreover, rising health consciousness among consumers, changing lifestyle and food habits, and health benefits are driving the fruit-based smoothie market's growth. Currently, the consumption habits of the majority of the population include skipping meals and using other snack foods as substitutes. The intake of carbohydrates, primarily when smoothies are made without sugar, is low. Thus, most gym trainers recommend smoothies to people planning to lose weight. Therefore, smoothies have emerged as perfect meal replacement products. Furthermore, they are healthier than other snack products and offer good taste, convenience, and portability.
- According to a survey conducted by the International Food Information Council in 2022, the word "fresh" was selected by nearly 37% of respondents in the United States as the best description of healthy food. This definition emerged as the most popular among participants. The second most commonly chosen definition, selected by almost 32% of respondents, was "low in sugar" as a characteristic of healthy food. Furthermore, 28% of customers considered foods containing fruits to be indicative of healthy choices. These factors are also anticipated to drive the market for fruit smoothies in the near future. Additionally, with the ongoing organic trend, many juice manufacturers have started launching smoothie products that are organic and feature clean, easy-to-read labels. Increased health consciousness, obesity control, and rising customer awareness about the composition of a product are the major factors behind the rise of natural and organic fruit smoothies in the market.
North America Accounts for the Major Market Share
- Among regional segments, North America accounts for a major market share, followed by Asia-Pacific. In North America, the United States accounted for the majority share in terms of consumption of healthy ingredients, owing to consumers’ busy lifestyles and deteriorating health conditions. Moreover, rising health consciousness and busy lifestyles drive the adoption of convenience food. The consumption of fresh vegetables is increasing at a rapid pace, owing to the growing awareness of their health benefits. Consequently, several smoothie brands are launching products with vegetables, such as kale, spinach, pumpkins, beets, carrots, and cabbages.
- For instance, in September 2021, Clean Energy, a clean-label, plant-based sports nutrition company, announced the launch of its on-the-go smoothie packets containing only organic fruits and vegetables as its first product. These were made available in their debut flavor combinations of banana, strawberry, blueberry, spinach, and flaxseed, with Clean Energy claiming to provide the nutrition of a homemade smoothie. Consumers in North America are using fruit-blend smoothies, which include other ingredients, such as whey powder, herbal supplements, and nutritional supplements, to fulfill their optimum nutritional requirements. Post-workout fruit powders, meal-replacement fruit powders, nutrient-rich fruit powders, and low-carb powders are being launched in the market in response to the demand for healthy smoothies.
Smoothies Industry Overview
The global smoothie market is highly fragmented, owing to large regional and domestic players operating in different countries. Companies are increasingly focusing on mergers, expansions, acquisitions, partnerships, and new product development as strategic approaches to boost their brand presence among consumers. Some top companies offering smoothies in the market include Danone SA, PepsiCo Inc., The Coca-Cola Company, Bolthouse Farms Inc., and Focus Brands LLC.
Additionally, there have been many emerging companies that are offering their products in the market studied. These players have been actively using various strategies and designing various ad campaigns to position their products and drive demand for the same in the market.
Smoothies Market Leaders
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Danone SA
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PepsiCo, Inc.
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The Coca-Cola Company
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Focus Brands LLC
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Bolthouse Farms inc.
*Disclaimer: Major Players sorted in no particular order
Smoothies Market News
- March 2024: Smoothie King expanded its business in Las Vegas. The company signed a development agreement that brought seven new locations to Las Vegas by new franchisees Brandie and Dustin Rasmussen, who will oversee four of the new locations.
- February 2023: Parle Agro launched SMOODH Fruit Smoothies under its dairy brand, SMOODH. Parle Agro signed actor Dulquer Salmaan as the brand ambassador of ‘SMOODH’ for southern markets of India.
- February 2022: PepsiCo's juice and smoothies brand Naked Juice expanded the orange vanilla crème and key lime flavors to its smoothie range. These plant-based smoothies, which are sweetened with monk fruit and blended with a combination of almond milk and coconut milk, are an ideal source of vitamin C.
Smoothie Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Increasing Demand for Functional Beverages
4.2 Market Restraints
4.2.1 Availability of Alternative Health Drinks Products
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Fruit-based
5.1.2 Dairy-based
5.1.3 Other Product Types
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Smoothie Bars
5.2.3 Convenience Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Danone SA
6.3.2 Focus Brands LLC
6.3.3 Bolthouse Farms Inc.
6.3.4 Barfresh Food Group Inc.
6.3.5 The Coca-Cola Company
6.3.6 The Hain Celestial Group Inc.
6.3.7 PepsiCo Inc.
6.3.8 The Kraft Heinz Company
6.3.9 MTY Franchising Inc.
6.3.10 Smoothie King Franchises Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Smoothies Industry Segmentation
A smoothie is a thick drink made by combining a variety of fruits, vegetables, and additional components such as milk, seeds, yogurt, ice cubes, sweeteners, and nutritional and herbal supplements.
The smoothies market is segmented based on product type, distribution channel, and geography. Based on product type, the market is segmented into fruit-based, dairy-based, and other product types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, smoothie bars, convenience stores, and other distribution channels. Moreover, the study analyzes the smoothies market in emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, and Middle East and Africa.
The market sizing has been done in value terms (USD) for all the abovementioned segments.
| Product Type | |
| Fruit-based | |
| Dairy-based | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Smoothie Bars | |
| Convenience Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Smoothie Market Research FAQs
How big is the Smoothies Market?
The Smoothies Market size is expected to reach USD 5.10 billion in 2024 and grow at a CAGR of 7.51% to reach USD 7.30 billion by 2029.
What is the current Smoothies Market size?
In 2024, the Smoothies Market size is expected to reach USD 5.10 billion.
Who are the key players in Smoothies Market?
Danone SA, PepsiCo, Inc., The Coca-Cola Company, Focus Brands LLC and Bolthouse Farms inc. are the major companies operating in the Smoothies Market.
Which is the fastest growing region in Smoothies Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Smoothies Market?
In 2024, the North America accounts for the largest market share in Smoothies Market.
What years does this Smoothies Market cover, and what was the market size in 2023?
In 2023, the Smoothies Market size was estimated at USD 4.72 billion. The report covers the Smoothies Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Smoothies Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the top consumer trends driving the growth of the Smoothie Market?
The top consumer trends driving the growth of the Smoothie Market are a) Rising demand for healthy convenience b) Functional ingredients (protein, vitamins) c) Personalized options
Smoothie Industry Report
The smoothies market is experiencing robust growth, driven by rising health awareness and consumer demand for nutritious and convenient meal solutions. Fruit-based smoothies dominate the market, valued for their natural vitamins and antioxidants, while dairy-based variants are gaining popularity for their creamy texture and high protein content. Key distribution channels, such as smoothie bars and restaurants, offer significant customization, aligning with consumer preferences for personalized dietary choices.
North America leads in market share due to healthier lifestyle shifts, with the Asia-Pacific region also expanding rapidly, influenced by Western dietary trends and a focus on fitness and wellness. Technological advancements and the inclusion of superfoods and plant-based ingredients enhance the nutritional value of smoothies, positioning them as effective wellness supplements.
The market trends indicate a significant shift towards health-conscious consumption patterns. Target market segmentation reveals a diverse consumer base, from fitness enthusiasts to busy professionals seeking quick, nutritious options. Market analysis shows that the industry is poised for continued growth, with market size expanding as new products and flavors are introduced.
Industry analysis highlights the increasing demand for innovative smoothie ingredients, reflecting broader industry trends towards natural and organic products. Market research suggests that industry growth will be driven by both established and emerging markets. The industry outlook remains positive, with market leaders continuing to innovate and capture market share.
Market data and industry statistics provide insights into consumer preferences and purchasing behaviors. The market forecast predicts sustained growth, supported by a strong market value and increasing market segmentation. Industry reports and market review documents offer detailed analysis and market predictions, helping businesses navigate the competitive landscape.
The smoothies market overview underscores the importance of understanding market dynamics and consumer trends. Market predictions indicate that the inclusion of functional ingredients will drive future market growth. The market outlook remains favorable, with continued investment in product development and marketing strategies.
For comprehensive industry information and detailed analysis, refer to the report example and download the report PDF. Research companies and industry reports provide valuable insights, helping businesses stay ahead in the competitive smoothies market.
