| Study Period | 2020 - 2030 |
| Market Size (2025) | USD 9.13 Billion |
| Market Size (2030) | USD 13.74 Billion |
| CAGR (2025 - 2030) | 8.52 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America and Europe |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Smart Toilet Market Analysis
The Smart Toilet Market size is estimated at USD 9.13 billion in 2025, and is expected to reach USD 13.74 billion by 2030, at a CAGR of 8.52% during the forecast period (2025-2030).
The smart toilet market is growing due to changing consumer preferences, technological advancements, and an increased emphasis on hygiene. A key driver of this market's expansion is the surging demand for sophisticated bathroom solutions that prioritize comfort and convenience. As urbanization accelerates worldwide, a growing number of individuals are relocating to cities, embracing modern lifestyles that emphasize efficiency and convenience. Urban residents are increasingly gravitating towards smart toilets, which boost features like automatic flushing, remote controls, and self-cleaning functions.
Heightened awareness of health and hygiene, particularly following global health crises, is a crucial driver of growth. Consumers are on the lookout for products that elevate their cleanliness standards, such as boosting features like self-cleaning mechanisms and touchless operations. These products present a more hygienic choice compared to traditional models. By minimizing physical contact, these innovations significantly curb the risk of germ transmission. Additionally, smart toilets are integrated with health monitoring capabilities, offering users valuable insights into their well-being and further propelling their adoption.
Moreover, smart toilets fit seamlessly into these ecosystems, enabling users to manage and oversee their bathroom fixtures via smartphones or voice assistants. Such integration boosts user convenience and aids in energy and water conservation, positioning smart toilets as a favored choice for eco-conscious consumers. It is driven by the growing embrace of smart home technologies, and the smart toilet market is on an upward trajectory. As the Internet of Things (IoT) continues to evolve, more households are integrating smart devices, shaping a more connected and efficient living space.
Smart Toilet Market Trends
The Bluetooth-Enabled Smart Toilets Segment Dominated the Market
The Bluetooth segment of the smart toilet market has seen significant growth and is set for further rapid expansion. This momentum is driven by an increasing demand for smart home technologies and a wider acceptance of smart devices in both the residential and commercial sectors. As technology becomes central to daily life for many, the appeal of Bluetooth-enabled smart toilets intensifies. These sophisticated toilets allow users to control various functions directly from their smartphones or tablets, greatly enhancing user experience and satisfaction.
Bluetooth technology's user-friendly nature significantly propels its expansion in the smart toilet market. In contrast to Wi-Fi systems, which often demand intricate setups and configurations, Bluetooth connections stand out for their straightforwardness and ease. This inherent simplicity draws on a broader array of consumers, notably those less familiar with technology. Consequently, as the demand for intuitive and user-friendly products grows, the Bluetooth segment is poised to secure an even more substantial market share.
Moreover, the growing popularity of home automation is fueling the demand for Bluetooth-enabled smart toilets. As more households adopt smart home ecosystems, integrating devices such as smart toilets is becoming essential. Bluetooth technology facilitates seamless communication between the toilet and other smart devices, such as voice assistants and home control hubs. This connectivity enhances the user experience and elevates Bluetooth-enabled toilets as a coveted feature in today's smart homes.
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Asia-Pacific Emerges as a Leading Region in the Surge of Smart Toilet Market
Asia-Pacific leads the smart toilet market as the fastest-growing region, fueled by rapid urbanization, rising disposable incomes, and an aging population in nations like China and India. Additionally, government initiatives in the region, focused on enhancing sanitation and hygiene standards, bolster the demand for smart toilets by promoting the adoption of advanced bathroom technologies.
In addition to urbanization, the Asia-Pacific region is experiencing a pronounced shift in consumer preferences, leaning towards modern and tech-savvy bathroom solutions. With a growing number of households adopting smart home technologies, the incorporation of smart toilets is on the rise. This trend is especially prominent in metropolitan areas, where consumers show a heightened willingness to invest in products that elevate comfort and convenience.
Furthermore, heightened awareness of hygiene and sanitation, particularly in response to global health issues, is driving the demand for smart toilets. These toilets come with advanced features like self-cleaning mechanisms and touchless controls. Such functionalities enhance user experience and promote superior hygiene practices, positioning smart toilets as a compelling choice for consumers.
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Smart Toilet Industry Overview
The Smart Toilet Market is semi-consolidated. The demand for varied features and price ranges fuels competition among both major corporations and smaller entities. This interplay of competitive forces, coupled with consolidation attempts, leads to a market that needs to be more cohesive. Significant companies are acquiring smaller counterparts and also building strategic alliances, thereby bolstering their offerings and driving consolidation in the market. Some of the major players in the market are Kohler Co., Toto Ltd., LIXIL Group Corporation, Duravit AG, and Roca Sanitario S.A.
Smart Toilet Market Leaders
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Kohler Co.
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Toto Ltd.
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LIXIL Group Corporation
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Duravit AG
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Roca Sanitario S.A
- *Disclaimer: Major Players sorted in no particular order
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Smart Toilet Market News
- September 2024: Taboola broadened its partnership with Xiaomi's International Internet Business Department. Through this partnership, Xiaomi will leverage Taboola News to enhance recommendations on its devices across multiple global markets. Taboola News seamlessly integrates recommendations from its vast publisher network into services offered by mobile carriers and device makers, spanning from smartphone displays to web browsers.
- September 2024: LIXIL and UNICEF extended their partnership until 2027, aiming to enhance efforts in six countries. Their goal is to provide more communities with access to safe, clean toilets and hygiene solutions. This collaboration underscores access to proper sanitation facilities that safeguard health and well-being, which in turn leads to empowering individuals to live with dignity.
- March 2024: Kohler and Samsung announced a partnership to meet the rising demand for sustainable home solutions by leveraging cutting-edge smart home technology and eco-friendly innovations. The two companies revealed their collaboration, which aims to make notable strides in water management and sustainability. Their integration with the SmartThings ecosystem underscores their commitment to advancing home automation and championing efficient water usage.
Smart Toilet Industry Segmentation
Smart toilets are equipped with cutting-edge technology that can connect and interact seamlessly with users. They are predominantly found in smart homes and are especially prevalent in tech-savvy regions. Smart toilets boast an array of appealing features that capture many consumers. Notable features encompass seat warmers, automatic lids, night lights, adjustable sprays, and more. The smart toilet market is segmented by Product Type, Connectivity, Application, Distribution channel, and Geography. By product type, the market is segmented into wall-hung toilets, Closed-coupled, single-floor standing toilets, one-piece toilets, and others. By Connectivity, the market is segmented into Wi-Fi and Bluetooth. By Application, the market is segmented into Residential and Commercial. By distribution channel, the market is segmented into online and offline channels. By Geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. The report offers the market size in USD for all the above-mentioned segments.
| Product Type | Wall-hung toilets | ||
| Closed-coupled | |||
| Single-floor standing toilets | |||
| One-piece toilets | |||
| Others | |||
| Connectivity | Wi-Fi | ||
| Bluetooth | |||
| Application | Residential | ||
| Commercial | |||
| Distribution Channel | Online | ||
| Offline | |||
| Geography | North America | US | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Germany | ||
| UK | |||
| France | |||
| Russia | |||
| Spain | |||
| Rest of Europe | |||
| Asia Pacific | India | ||
| China | |||
| Japan | |||
| Rest of Asia Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle East & Africa | UAE | ||
| Saudi Arabia | |||
| Rest of Middle East & Africa | |||
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Smart Toilet Market Research FAQs
How big is the Smart Toilet Market?
The Smart Toilet Market size is expected to reach USD 9.13 billion in 2025 and grow at a CAGR of 8.52% to reach USD 13.74 billion by 2030.
What is the current Smart Toilet Market size?
In 2025, the Smart Toilet Market size is expected to reach USD 9.13 billion.
Who are the key players in Smart Toilet Market?
Kohler Co., Toto Ltd., LIXIL Group Corporation, Duravit AG and Roca Sanitario S.A are the major companies operating in the Smart Toilet Market.
Which is the fastest growing region in Smart Toilet Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Smart Toilet Market?
In 2025, the North America and Europe accounts for the largest market share in Smart Toilet Market.
What years does this Smart Toilet Market cover, and what was the market size in 2024?
In 2024, the Smart Toilet Market size was estimated at USD 8.35 billion. The report covers the Smart Toilet Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Smart Toilet Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Smart Toilet Industry Report
Statistics for the 2025 Smart Toilet market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Smart Toilet analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
