Smart Packaging Market - Growth, Trends, and Forecast (2019 - 2024)

The smart packaging market is segmented by Technology (Active Packaging, Intelligent Packaging), End-user Vertical (Food, Beverage, Healthcare, Personal Care), and Geography.

Market Snapshot

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Study Period:

2018-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

4.19 %

Key Players:

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Market Overview

The smart packaging market was valued at USD 35.33 billion in 2018, and is expected to reach USD 44.39 billion by 2024, registering a CAGR of 4.19% over the forecast period of 2019-2024. The self-heating food packaging techniques are making it easy for consumers to have a snack and a hot beverage and a snack. It also helps to communicate and monitor regarding food quality using time-temperature indicators. 

  • The changing lifestyle of customers because of quick urbanization and expanded utilization of individual personal items with advanced integrated innovation drive the smart packaging market growth. Moreover, undiscovered geographical markets offering gigantic open doors for the market players are relied upon to fuel the worldwide packaging market industry. 
  • The growth for the market is evolving due to the exploration of nanotechnology into varied F&B applications, demand for shelf-stable and sustainable packaging solutions among food and beverage retailers and manufacturers, and increasing consumption of packaged food product.
  • The developments in the printing processes in various industries have also been drivers for this market. Printed technologies have proved their functionality in the process processing and presentation of information on paper and other substrates. Hence, recently, there has been a lot of scientific research on printed electronics and RFID technology, which create the framework for the potential development of smart packaging applications.
  • However, excessive cost of capital for installment, security issues, new techniques for fabricating such sensors and indicators that are compatible with current packaging standards and awareness among consumers are key restraints and challenges for the growth of the market.

 

Scope of the Report

Smart packaging refers to packaging systems with embedded sensor technology used with foods, pharmaceuticals, and many other types of products. There has been an increase in the applications owing to the availability of different forms, such as fabric, plastic, plastic films. The various advantages offered by smart packaging over their conventional counterparts are reduced counterfeiting, increased shelf life, improved safety, and easy implementation.

By Technology
Active Packaging
Intelligent Packaging
By End-user Vertical
Food
Beverage
Healthcare
Personal Care
Other End-user Verticals
Geography
North America
US
Canada
Europe
Germany
UK
France
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
Latin America
Middle East & Africa

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Key Market Trends

Intelligent Packaging Technology Expected to Lead the Smart Packaging Market

  • Intelligent packaging is the newest technology within the packaging sector. This technology is growing at a faster pace in the food sector with enormous potential to improve the convenience for consumers.
  • Intelligent packaging can report the condition on the outside packaging and directly measure the quality of the product inside the package. Biosensors for pathogen or toxic identification, the great concern in the food and intelligent packaging, is helping it by attaching antibodies to a plastic attaching surface which can give a sign of a false sense of security to the customers.
  • The commercialization of printed electronics for intelligent packaging and smart labels is rising. Printed electronics is one of the core products of the intelligent packaging revolution and has the potential to be the breakthrough technology for reducing costs and expanding functionality.
  • This demand for intelligent packaging is supported by technological encroachments. For instance, the advent of advanced packaging machinery has enabled companies to manufacture new packaging solutions incorporating communications technologies, such as Rfid, sensors, etc.  

 

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North America to Account for a Significant Market Share

  • The United States occupies the larger share of the market value in North America, followed by Canada. The growing working population and the increasing demand for interactive and improved packaging solutions account for the expected growth in the market in the region.
  • The United States is home to one of the busiest consumer markets, which forms a major part of the workforce. The demand for food and beverage has risen markedly, due to the growing population (both, from within and due to immigration).To meet the huge demands of the food industry, there has been a significant increase in the volume of the import of food from different regions across the world, thus, driving the demand for the smart packaging solutions in the region.
  • Extending shelf life for foods along with increasing investment has pushed the global demand for smart packaging in the North American region.
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Competitive Landscape

The smart packaging market is highly fragmented as players are emerging to enter in this industry and many small firms are present with a high intensity of rivalry. Many smaller firms are on the rise, with intentions of capturing the high growth potential of the market. Therefore, the competitive rivalry is high in this market. Some of the key players in the market include Huhtamaki Group, Amcor Ltd, and BASF. Some of the key developments in the smart packaging market are as follows:

  • April 2019 - Tetra Pak launched a connected packaging platform, which will transform milk and juice cartons into interactive information channels, full-scale data carriers, and digital tools. For retailers, it will offer greater supply chain visibility enabling distributors to track stock movements and real-time insights.
  • February 2019 - Sealed Air acquired MGM’s (MGM is a prominent packaging company that provides flexible food packaging materials for consumer packaged goods markets in Southeast Asia) the flexible packaging division. The acquisition is majorly aimed at enhancing its presence in Asia-Pacific and improving its printing and lamination capabilities.

 

Major Players

  1. Sealed Air Corporation
  2. Amcor Limited
  3. Ball Corporation
  4. BASF SE
  5. Huhtamaki PPL Ltd

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Advancement in Technology in Food Packaging for Quality Inspection

      2. 4.3.2 Rising Awareness Regarding Food Safety

      3. 4.3.3 Development in Printing Industry due to Various Application of Smart Packaging

    4. 4.4 Market Restraints

      1. 4.4.1 High Costs due to Initial Requirement

    5. 4.5 Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Technology

      1. 5.1.1 Active Packaging

      2. 5.1.2 Intelligent Packaging

    2. 5.2 By End-user Vertical

      1. 5.2.1 Food

      2. 5.2.2 Beverage

      3. 5.2.3 Healthcare

      4. 5.2.4 Personal Care

      5. 5.2.5 Other End-user Verticals

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 US

        2. 5.3.1.2 Canada

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 UK

        3. 5.3.2.3 France

        4. 5.3.2.4 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Rest of Asia-Pacific

      4. 5.3.4 Latin America

      5. 5.3.5 Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Sealed Air Corporation

      2. 6.1.2 Bemis Company, Inc.

      3. 6.1.3 Winpak Limited

      4. 6.1.4 Point Five Packaging, LLC

      5. 6.1.5 Dansensor A/S

      6. 6.1.6 Praxair, Inc.

      7. 6.1.7 Berry Global, Inc.

      8. 6.1.8 Ball Corporation

      9. 6.1.9 Desiccare, Inc.

      10. 6.1.10 LINPAC Packaging Limited

      11. 6.1.11 Coveris Holdings S.A.

      12. 6.1.12 BASF SE

      13. 6.1.13 Huhtamaki PPL Ltd

      14. 6.1.14 Amcor Limited

    2. *List Not Exhaustive
  7. 7. INVESTMENT ANALYSIS

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

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