Market Share of Smart Learning Systems Industry
The market is highly competitive, primarily owing to the presence of multiple players in the market operating in the domestic and international markets. The market appears moderately concentrated, with small and large players offering learning strategies supporting smart learning, such as formal/informal, personalized, adaptive, social, and self-directed. The players in the market are adopting strategies, like partnerships and expansions, in order to increase their products' functionality and expand their geographical reach.
- Feb 2020 - Pearson and Washington State University announced the renewal and expansion of their longstanding online degree partnership with the Carson College of Business. In an intensely competitive market, where general trends around MBA application volume are less and many programs are challenged to fight enrolment declines, Washington State University's online program continues to increase enrolment.
- Mar 2019 - Blackborad Inc. launched Instituto de Educação Superior de Brasília (IESB), a center for higher education located in Brasilia (Brazil), and implemented the company's flagship learning management system (LMS) - Blackboard Learn Ultra.
Smart Learning Systems Market Leaders
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Blackboard Inc.
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Pearson PLC
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Ellucian Company
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Smart Technologies Inc.
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Promethean World
*Disclaimer: Major Players sorted in no particular order
