Smart Beacon Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 54.05 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Smart Beacon Market Analysis
The smart beacon market is expected to register a CAGR of 54.05 % during the forecast period. Beacon technology enables smartphones, tablets, and other devices to perform actions close to a beacon. Because of characteristics such as the increased probability of successful sales, improved customer relationships, enhanced tailored experience, and real-time & affordable nature when compared to traditional marketing, proximity marketing has seen increased investment. Furthermore, increased mobile penetration promotes the expansion of proximity marketing.
- The increasing need for spatial data, which can be used to analyze the current demographic trend, is driving the growth of the market studied in various applications. One of the most widespread usages of beacon technology in higher education is the expedition of administrative tasks, such as attendance monitoring. Attendance monitoring via beacons increases efficiency and saves time. It also replaces a physical attendance sheet with spatially and automatically detected attendance information.
- Increasing globalization and demand from the automobile sector will emerge as key market development drivers. Increasing emphasis on business intelligence to achieve a competitive edge, increased usage of spatial data in analytics, rising demand for smart beacons for indoor navigation, and expanding industrialization would contribute to the market's growth.
- Moreover, by creating virtual perimeters around real-world geographic areas to communicate with users in those areas, players are focused on innovating advanced geofence technology and spatial data for increasing the audience reach and capturing telematics around hundreds of thousands of points of interest in the smart connect platform.
- The lack of information and technological skills will hamper the market's expansion. Technical obstacles, interoperability concerns, and bluetooth low energy technology's restricted sensing capabilities may slow the market's development pace even more. Large-scale technology restrictions in developing nations, and increased security and privacy concerns, may further challenge market expansion.
- During the COVID-19 Pandemic, the market is hampered due to the closure of many retail stores and the close of various end-user industries. Post-pandemic, the market is growing rapidly with the reopening of stores and resuming of various end user activities. With the increased mobile penetration, the market is propelling further.
Smart Beacon Market Trends
Retail End-User Segment is Expected to Hold Significant Market Share
- Owing to the increasing growth in retail sales, smartphones have entirely revolutionized how people shop. Retailers are now utilizing the location-based proximity marketing solution called Beacon technology to improve the customer's experience, drive revenue, and increase operational efficiency.
- Beacon technology (Bluetooth low energy (BLE) beacons) is incredibly effective for creating a cohesive online and in-store experience. By tracking a customer's in-store movement, retailers can deliver targeted information and discounts depending on which products the customer is perusing.
- Since proximity beacons track client positions, merchants may deliver highly relevant and tailored messages at approximately the appropriate time. For example, greeting a customer as they enter the retail store, or if a consumer is in a specific department store section, the bluetooth beacon can activate offers matched with that area.
- Using smart beacons in retail allows companies to learn more about their customers. Retail beacons can record information such as when consumers shop, how long they stay in the store, and what they generally purchase. This data may be used by businesses to improve their beacon marketing efforts and make in-store improvements.
- Large stores might be difficult to navigate, but retail beacons can help by directing shoppers to their desired items. For example, Gatwick Airport uses hundreds of beacons to provide interior navigation and augmented reality wayfinding service that directs travelers to specified places across the airport terminal. Similarly, Target leverages proximity beacons to assist shoppers in finding products on their in-app shopping lists by mapping paths for them.
- The increase in the number of retail stores across the globe increases the usage of smart beacons. According to USDA Foreign Agricultural Service, In 2022, around 13 million traditional retail grocery stores in India. Since 2013, this retail model has had strong and continuous development, including kiranas or corner shops. Additionally, this supermarket store design accounts for a sizable percentage of the retail grocery business. In comparison, modern merchants in this sector have around 8.4 thousand stores across the country over the same period.
Asia Pacific is Expected to be the Fastest Growing Market
- The Asia Pacific region is expected to witness significant growth due to the increasing traction of the beacon technology in India and Australia for various applications. The market is still developing and has much potential in this region.
- The growth of the organized retailing industry across the region is expected to create new potential for the smart beacon business. An increase in disposable income, a higher living standard, the rise of consumerism, technological influence, and the arrival of international merchants fuel the expansion of the organized retail business across the region.
- Additionally, as beacon technology makes organized retail outlets smarter, demand for beacon technology would likely expand in the region's supermarkets, department stores, hypermarkets, and discounters.
- Beacons are becoming vital to enterprises' technical innovation and digital marketing strategy, allowing industries to create corporate analytics while serving customers. They aid in collecting contextually relevant customer data, improving the accuracy of promotional offers and marketing. Beacons can be utilized by venue owners and sports teams in proximity-based initiatives to generate new income through impulsive purchases and sponsor integrations.
- Countries like India conduct much cricket matches in the Asia Pacific region in the stadium. Beacons can be placed at various locations within a structure or an area within a stadium to cover specific zones extending up to 75 meters with unique Bluetooth signals, allowing a participating fan's smartphone or wearable device to communicate with it and thereby identify their seat.
- Moreover, mall developers in India have found appropriate technology solutions, and several retail chains in malls have successfully implemented technologies, such as beacons.
Smart Beacon Industry Overview
The smart beacon market is highly fragmented with the precence of major players like Aruba Networks (Hewlett Packard Enterprise Development LP), HID Global Corporation, Leantegra Inc., Cisco Systems Inc., and Kontakt.io Inc. Players in the market are adopting strategies such as partnerships, megers and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
- August 2022 - HID Global, one of the global leaders in trusted identity and RFID tracking solutions, announced that the Belgian national railway company, NMBS/SNCB, has successfully deployed a real-time location service platform with HID BEEKs Bluetooth Low-Energy (BLE) beacons to accurately monitor train location and ensure on-time departures.
Smart Beacon Market Leaders
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Aruba Networks (Hewlett Packard Enterprise Development LP)
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HID Global Corporation
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Leantegra Inc.
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Cisco Systems, Inc.
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Kontakt.io Inc.
*Disclaimer: Major Players sorted in no particular order
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Smart Beacon Market News
- November 2022 - infsoft introduced a new Locator Beacon that combines BLE and UWB. The updated infsoft Locator Beacon combines Bluetooth Low Energy and Ultra-wideband tracking technology for client and server tracking. With the new hardware from the Ingolstadt-based full-service provider, large companies may achieve many use cases based on the locator infrastructure.
- October 2022 - ZPE Systems launched a smartphone-sized cloud gateway for IoT, OT, and IoMD applications. Nodegrid MiniSR is displayed with Environmental Monitoring Sensor, Alert Beacons, and iPhone for scale. The Mini SR supports wired and wireless connection, hosting third-party security software, key tools, and centralized cloud orchestration.
Smart Beacon Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Need for Spatial Data to Analyze Demographic Trend
4.2.2 Rising Adoption of Smart Beacons in Logistics and Transportation
4.3 Market Restraints
4.3.1 Requirement of High Skill for the Creation of Beacon Solution
4.3.2 Increasing Trend toward Offline Stores for Opting Online Platforms in Retail Sector
4.4 Industry Value Chain Analysis
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Assessment of Impact of COVID-19 on the Industry
5. MARKET SEGMENTATION
5.1 By Standard Type
5.1.1 iBeacon
5.1.2 Eddystone
5.1.3 Other Standard Types
5.2 By Connectivity
5.2.1 Bluetooth Low Energy
5.2.2 Wi-Fi
5.2.3 Other Connectivity
5.3 By End-User
5.3.1 Retail
5.3.2 Sports
5.3.3 Transportation and Logistics
5.3.4 Construction
5.3.5 Aviation
5.3.6 Healthcare
5.3.7 Automotive
5.3.8 Other End-Users
5.4 By Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Rest of Europe
5.4.3 Asia Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 Australia
5.4.3.4 South Korea
5.4.3.5 Rest of Asia Pacific
5.4.4 Rest of the World
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Aruba Networks (Hewlett Packard Enterprise Development LP)
6.1.2 HID Global Corporation
6.1.3 Leantegra Inc.
6.1.4 Cisco Systems Inc.
6.1.5 Kontakt.io Inc.
6.1.6 Gimbal Inc.
6.1.7 Accent Systems
6.1.8 Sensoro Co. Ltd
6.1.9 Jaalee Technology
6.1.10 Fujitsu Components Asia Pte Ltd
- *List Not Exhaustive
7. INVESTMENT ANALYSIS
8. MARKET OPPORTUNITIES AND FUTURE TRENDS
Smart Beacon Industry Segmentation
Beacons are small, wireless transmitters that use low-energy Bluetooth technology to send signals to other nearby smart devices. With its offerings as a service, hardware and software, the market focuses on various end-user applications, such as retail, sports, transportation, and logistics.
The Smart Beacon Market is segmented by Standard Type (iBeacon, Eddystone), by Connectivity (Bluetooth Low Energy, Wi-Fi), by End -Users (Retail, Sports, Transportation and Logistics, Construction, Aviation, Healthcare, and Automotive), and by Geography (North America (United States, Canada), Europe (Germany, United Kingdom, France, Rest of Europe), Asia Pacific (China, Japan, Australia, South Korea, Rest of Asia Pacific), Rest of the World).
The market sizes and forecasts are provided in terms of value in USD for all the above segments.
| By Standard Type | |
| iBeacon | |
| Eddystone | |
| Other Standard Types |
| By Connectivity | |
| Bluetooth Low Energy | |
| Wi-Fi | |
| Other Connectivity |
| By End-User | |
| Retail | |
| Sports | |
| Transportation and Logistics | |
| Construction | |
| Aviation | |
| Healthcare | |
| Automotive | |
| Other End-Users |
| By Geography | |||||||
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| Rest of the World |
Smart Beacon Market Research FAQs
What is the current Smart Beacon Market size?
The Smart Beacon Market is projected to register a CAGR of 54.05% during the forecast period (2024-2029)
Who are the key players in Smart Beacon Market?
Aruba Networks (Hewlett Packard Enterprise Development LP), HID Global Corporation, Leantegra Inc., Cisco Systems, Inc. and Kontakt.io Inc. are the major companies operating in the Smart Beacon Market.
Which is the fastest growing region in Smart Beacon Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Smart Beacon Market?
In 2024, the North America accounts for the largest market share in Smart Beacon Market.
What years does this Smart Beacon Market cover?
The report covers the Smart Beacon Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Smart Beacon Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Smart Beacon Industry Report
Statistics for the 2024 Smart Beacon market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Smart Beacon analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
