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Slovenia E-commerce Market Size (2024 - 2029)

The Slovenia e-commerce market is experiencing significant growth, driven by the increasing adoption of online shopping and digital payment methods. The market size is expanding as consumers, influenced by the pandemic, have shifted towards internet purchasing due to social distancing and convenience. This shift has been supported by widespread internet access and the proliferation of mobile-friendly websites. Despite the challenges faced by some retailers during the pandemic, the overall market landscape in Slovenia is poised for continued expansion, offering promising opportunities for online retailers across various sectors.

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Market Size of Slovenia E-commerce Industry

Slovenia E-commerce Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 7.50 %
Market Concentration High

Major Players

Slovenia E-commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

Slovenia E-commerce Market Analysis

The Slovenia e-commerce market is witnessing a growth rate of 7.45% over the forecast period from 2022 to 2027. The European E-Commerce market has been recording robust growth over the last few years, offering exciting opportunities for online retailers across various sectors in Slovenia. The outbreak of the Covid-19 pandemic created lucrative opportunities for the Slovenia E-commerce market due to the nationwide lockdown imposed by the government.

  • According to International Trade Administration, In recent years, online consumer goods sales have increased significantly in Slovenia, as has the use of credit cards for both in-person and online transactions. Practically all Slovenians aged 10 - 74 and web in Slovenia pages almost all organizations with ten or more employees have access to broadband internet.
  • Additionally, As per the statistics, over 48% of Slovenian internet users make monthly web transactions, doubling the average purchase amount. Food and beverage, automobile, pet food, and product categories have seen the most rapid expansion in Slovenia; 76% of websites have produced online versions of mobile-friendly web pages.
  • Moreover, the pandemic created numerous opportunities for E-Commerce to thrive in Slovenia. Consumers have no choice but to adapt to internet buying due to social distance and time constraints on providing numerous services and products. One of the biggest advantages of internet sales in 2020 was that customers could shop from the comfort of their own homes.
  • According to the Statistical Office of the Republic of Slovenia, 81% of businesses with ten or more employees have a website. However, many internet retailers, particularly supermarket stores, were unprepared for the surge in consumer demand caused by the COVID-19 outbreak.

Slovenia E-commerce Industry Segmentation

The Slovenia E-commerce market is segmented in the B2C E-commerce segment; in B2C Commerce, it is segmented By Application (Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, Food & Beverage, Furniture & Home, Others (Toys, DIY, Media, etc.) and B2B E-commerce. The different product types segment includes travel, tourism and sport accessories/equipment.

By B2C E-Commerce
Market size (GMV) for the period of 2017-2027
Market Segmentation - By Application
Beauty & Personal Care
Consumer Electronics
Fashion & Apparel
Food & Beverage
Furniture & Home
Others (Toys, DIY, Media, etc.)
By B2B E-Commerce
Market size for the period of 2017-2027
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Slovenia E-commerce Market Size Summary

The Slovenian e-commerce market is experiencing significant growth, driven by the increasing adoption of online shopping and the expansion of digital payment methods. The market has benefited from the broader European e-commerce trends, with the COVID-19 pandemic acting as a catalyst for accelerated online shopping habits. Consumers in Slovenia have embraced internet purchasing due to the convenience of shopping from home, which has led to a surge in online transactions across various sectors, including food and beverages, electronics, and fashion. The availability of broadband internet and the widespread use of credit cards for online payments have further facilitated this growth. Despite the challenges posed by foreign competition, domestic online stores remain popular among Slovenian consumers, who also engage in cross-border shopping within the EU and beyond.

The competitive landscape of Slovenia's e-commerce market is characterized by a mix of local and international players, with significant contributions from fashion and electronics sectors. The market is marked by high competition, prompting companies to innovate and expand their offerings through partnerships and technological advancements. Payment preferences in Slovenia are evolving, with a notable shift towards electronic payments, although cash on delivery remains a popular option. The market is also witnessing developments in the B2B segment, particularly in the automotive sector, as businesses seek to modernize their commerce infrastructure. Overall, the Slovenian e-commerce market is poised for continued expansion, supported by favorable economic conditions and technological advancements.

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Slovenia E-commerce Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness-Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Key market trends and share of E-Commerce of Total Retail sector

    4. 1.4 Impact of COVID-19 on the E-Commerce sales

  2. 2. MARKET SEGMENTATION

    1. 2.1 By B2C E-Commerce

      1. 2.1.1 Market size (GMV) for the period of 2017-2027

      2. 2.1.2 Market Segmentation - By Application

        1. 2.1.2.1 Beauty & Personal Care

        2. 2.1.2.2 Consumer Electronics

        3. 2.1.2.3 Fashion & Apparel

        4. 2.1.2.4 Food & Beverage

        5. 2.1.2.5 Furniture & Home

        6. 2.1.2.6 Others (Toys, DIY, Media, etc.)

    2. 2.2 By B2B E-Commerce

      1. 2.2.1 Market size for the period of 2017-2027

Slovenia E-commerce Market Size FAQs

The Slovenia E-commerce Market is projected to register a CAGR of 7.5% during the forecast period (2024-2029)

Mimovrste d.o.o., Merkur Trgovina d.o.o., Big Bang d.o.o., Petrol d.d. and Lekarna Nove Poljane are the major companies operating in the Slovenia E-commerce Market.

Slovenia E-commerce Report Snapshots

Slovenia E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)