Market Trends of Ski Gear and Equipment Industry
This section covers the major market trends shaping the Ski Gear & Equipment Market according to our research experts:
Growing Number of Resorts Drives the Ski-Gear & Equipments Market
- The ski industry mainly depends on the snow season, where participation appears to have leveled off or is maintaining slight growth in traditional territories, such as the United Kingdom, mainland Europe, and the United States. Citizens of countries such as Russia and China also have an increasing interest.
- The market in the United Kingdom, according to holiday firm SkiWeekends, is worth close to 3 billion pounds, where more than two-thirds of those who ski are aged between 43 to 65 years. Popular destinations in Europe, such as Chamonix, St Moritz, Val Thorens, and Kitzbuhel, among others, have been catering to the winter sports market in the region.
- Overall, the region boasts around 3,647 ski resorts, with affordable resorts becoming more prominent over the last year. The size of resorts has also changed since consumers' preferences for covering more distance and area in a day have witnessed a massive demand.
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North America and Europe Remains a Prominent Region in the Market
- In the local winter sports market, skiing is the most eagerly anticipated sport, followed by snowboarding. The European region is expected to experience significant growth. Numerous sporting events have been held in nations including France, Austria, Switzerland, Spain, and Germany, some of Europe's most popular ski destinations.
- They have created the necessary infrastructure to encourage more people to engage in physical activity, which has increased demand for winter sports throughout the European region. Alpine touring is anticipated to be the main factor driving the European region's winter sports equipment market.
- European tourist hotspots, including Chamonix, St. Moritz, Val Thorens, and Kitzbuhel, among others, have been helping to promote winter sports in the area. Additionally, several regulatory bodies and sports groups, including the German Skiing Association, actively assist the competitors by sponsoring top-notch gear and apparel to improve their performance throughout various contests. Thus, it is anticipated that throughout the projection period, the market will rise due to the region's widespread adoption of winter sports and good government backing.
- In October 2021, according to the Cross Country Ski Areas Association Survey conducted with respondents including United Stated and Canada Skiers stated that 98% of respondents opted for cross-country skiing in 2021-2022, and 41% had already purchased passes. Among these, the majority of skiers (61%) ski alone, followed by 44% ski with their spouses, 41% with friends, 20% with children, and 16% with their dogs. It was found that most skiers participated during their weekdays rather than weekends.
- Also, it is expected that their participation is going to increase further. The survey also stated that around 34% of people opt to buy ski equipment. Additionally, skiing is considered one of the most significant sports in Germany, as skiing alone constitutes 13% of the total consumer spending.
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