Singapore Car Rental Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2031)

Singapore Car Rental Market Trends and Insights

Rising COE Premiums Pricing Out Ownership

Category A Certificate of Entitlement (COE) premiums have risen significantly, pushing the all-in cost of a compact sedan to a high level before financing. Despite the Land Transport Authority (LTA) releasing additional quotas, prices remain well above pre-pandemic levels ^{[1]“Monthly COE Open Bidding Results,”, Land Transport Authority, lta.gov.sg}. Households priced out of ownership are reserving economy cars for weekends several weeks in advance, indicating a structural reset in mobility budgeting. Affluent buyers migrating to Category B vehicles further amplify rental demand for entry-level sedans because fleet operators focus on segments with the widest addressable base. The shift toward variable-cost mobility suggests that a mild COE retreat will not immediately prompt consumers to revert to outright ownership.

Tourism Rebound and Inbound Arrivals

International arrivals reached 16.5 million in 2024, a 21.5% increase year-over-year, while tourism receipts totaled SGD 29.8 billion (USD 22.1 billion) ^{[2]“International Visitor Arrivals 2024,”, Singapore Tourism Board, stb.gov.sg}. During holiday peaks, airport-based rental operators experienced a significant increase in utilization rates compared to off-peak months. Economy-class bookings are predominantly led by visitors hailing from Indonesia, Malaysia, and China. However, there's a noticeable trend: renters from India and the Middle East are increasingly gravitating towards premium sport utility vehicles (SUVs), even willingly paying a cross-border surcharge for drives into Malaysia. Meanwhile, peer-to-peer hosts are capitalizing on their idle cars, listing them while abroad, which in turn amplifies fleet supply without any capital expenditure from operators. The outlook for the Singapore car rental market remains optimistic, buoyed by steady weekend and holiday utilization driven by inbound leisure travel.

Government EV-Rental Incentives Drive Electrification

The Commercial Vehicle Emissions Scheme (CVES) provides rebates for Band A electric cars while levying fees on high-emission Band C models. This creates a significant incentive gap, steering renewal cycles towards electric vehicles (EVs). While the Early Adoption Incentive is set to conclude, commercial operators continue to benefit from the complete CVES relief. This advantage allows them to purchase vehicles like the BYD Atto 3 or Tesla Model 3 at prices comparable to petrol compact cars. GetGo, capitalizing on these savings, charges renters a lower rate for EVs compared to petrol models. In a strategic move, Grab has inked a regional partnership with BYD, aiming to acquire a significant number of electric vehicles (EVs) throughout Southeast Asia. This collaboration also emphasizes the integration of live vehicle data for enhanced predictive maintenance. The swift electrification of rental fleets not only underscores the industry's shift but also resonates with the government's vision of achieving cleaner public road traffic.

AI-Driven Fleet Optimization Lowering Operator Costs

Many local rental companies plan to adopt AI-enabled fleet software. A telematics suite, supported by a government grant, provides dashboards with insights on utilization data, driver scoring, and predictive maintenance alerts, enabling managers to reallocate idle assets. Early adopters of this technology have reported improved utilization and reduced maintenance costs. Another platform uses GPS and battery-state data to guide users to nearby cars with sufficient charge, effectively reducing repositioning mileage. Software as a Service (SaaS) vendors are now offering similar toolkits to smaller fleets, thereby enhancing cost efficiency across the car rental landscape.

Spiking Insurance Premiums for Rental Fleets

Motor gross written premiums have increased, while underwriting losses have significantly risen. Renewal quotes for rental fleets are notably higher than previous levels, and deductibles on standard policies have also increased ^{[3]“Motor Insurance Statistics 2025,”, General Insurance Association of Singapore, gia.org.sg}. To mitigate exposure, Avis imposes daily charges for zero-deductible waivers and partial options, which can substantially raise weekly expenses for customers. FIDReC’s expanded remit to handle third-party motor disputes offers a means of redress but also prolongs settlement timelines, tying up operators' cash. Small fleets, with limited bargaining power, are facing compressed margins, which is slowing the entry of new players into the market.

Scarcity of Overnight Public EV Chargers

Public chargers in Singapore are predominantly located within Housing & Development Board carparks, limiting access primarily to residents. As a result, urban rental hubs and commercial lots find themselves vying for a limited number of available chargers. This competition drives operators to incur additional costs for charging and parking. Weekend usage of EVs sees a decline, mainly due to renters' concerns over range anxiety. This is particularly pronounced for trips to Malaysia, where fast charging stations are not as prevalent. The absence of 24-hour curbside chargers in tourist hotspots and downtown garages raises concerns. If this trend continues, the share of EVs in Singapore's car rental market might fall short of the government's policy aspirations.

Segment Analysis

By Vehicle Type: Economy Segment Drives Democratic Access

The economy category accounted for 40.21% of the Singapore car rental market share in 2025 and is on track to post a 6.27% CAGR through 2031, demonstrating that value-oriented demand remains the backbone of fleet utilization. As operators cascade EV rebates into seven-seater models, the Singapore car rental market for SUVs is poised for growth. Eurokars Leasing revamped its digital platform, allowing customers to switch from a Mazda 3 to a Porsche Cayenne mid-booking, contingent on availability. While GetGo continues to use hatchbacks to optimize parking across its sites, its pilot of Tesla Model 3 units tests the market's appetite for premium EVs. Hertz's global deal for Tesla vehicles is now seeding the local fleet, and the LTA's cleaner-energy mandate is poised to reshape the vehicle mix.

Operators note an uptick in cross-booking from economy to premium tiers during holidays, hinting at potential upsell revenue. However, as battery EV residuals stabilize and their servicing costs drop compared to combustion engines, the margin gap tightens. Fleet managers are expected to shift their focus towards mid-priced EV sedans that align with regulatory, cost, and consumer experience benchmarks.

Note: Segment shares of all individual segments available upon report purchase

By Booking Channel: Digital Transformation Accelerates

Online channels captured more than 73.29% of 2025 revenue and are on track for an 8.24% CAGR to 2031. The shift reflects consumer comfort with app-based contracts, real-time pricing, and keyless entry. GetGo, which leverages a mobile-only approach that eliminates counter staff and paper forms, has amassed a significant subscriber base. Europcar, capitalizing on high-intent traffic, embedded rental offers into Singapore Airlines’ KrisFlyer booking path, earning miles for each leisure transaction. However, offline channels remain vital for those seeking last-minute or personalized services. Sixt’s myDriver, in collaboration with Cathay Pacific, offers chauffeur services to the airline’s premium clientele, steering high-value clients straight to Sixt.

Operators face mounting pressure from digital price-discovery tools, prompting them to either tighten their cost structures or differentiate themselves with flexible pickup points and bundled services. With API integrations into SAP Concur and Navan, automatic expense reconciliation is now a reality, broadening corporate engagement. As the rollout of distance-based charging progresses, the integration of real-time trip pricing in booking apps is set to bolster the appeal of digital channels.

By Rental Duration: Long-Term Contracts Gain Corporate Traction

Short-term rentals of under 30 days retained a 62.43% share in 2025; however, the Singapore car rental market size for long-term contracts is forecasted to advance at an 8.08% CAGR through 2031. Corporates hedge COE volatility by locking in six- to 24-month subscriptions that bundle insurance, maintenance, and roadside assistance into a single invoice. GetGo's ZipZap program features a "Subscribe and Share" option, enabling primary users to sub-rent to family members, seamlessly blending rental services with fractional ownership. Smaller operator Ecube expanded its fleet to target expatriates on extended assignments. While volume fluctuations are influenced by inbound tourism, the more stable revenue from corporate multi-month agreements supports cash-flow predictability in uncertain economic conditions.

Leisure travelers and spontaneous errands drive short-term demand, particularly during holiday peaks, which push airport usage to high levels. However, operators are increasingly focusing on long-term subscribers due to benefits such as lower acquisition costs, consistent usage patterns, and quicker vehicle turnover. With elevated COE premiums, long-term subscriptions are expected to gain traction over short-term ones. Nevertheless, the influence of tourism ensures that short-term demand remains a dominant factor.

By Application: General Commuting Emerges as Growth Driver

Tourism accounted for 52.39% of 2025 revenue, but general commuting bookings are rising at an annual rate of 9.35%, reflecting the COE-induced shift away from outright ownership. Partnerships like GetGo's collaboration with SBS Transit, deploying cars near MRT stations, effectively bridge the first- and last-mile gaps, seamlessly integrating rentals with public transport. Middle-income families typically rent cars for grocery shopping and family outings, avoiding the burden of high fixed costs. Corporate activities, including sales calls, project shuttles, and off-site meetings, contribute to a steady volume, helping to balance operator utilization curves without being tied to seasonal peaks.

While leisure travel will continue to dominate tourism, the frequent and off-peak nature of commuting plays a crucial role in fleet economics. Operators utilize AI algorithms to strategically position cars, directing them to residential areas on weeknights and tourist hotspots at dawn, thereby minimizing empty mileage.

By Powertrain Type: Electric Transition Accelerates

Internal-combustion engines held 82.26% of the 2025 fleet share, yet electric vehicles are projected to surge at a 12.27% CAGR, carving out one-fifth of active units by 2031. Due to the CVES rebate and reduced energy costs, EV rentals enjoy a significant price advantage. This is evident, as EVs are more cost-effective than petrol cars. Meanwhile, Grab, in partnership with BYD, is expanding its EV fleet across the region. This ambitious move not only boosts Grab's bargaining power for bulk pricing but also enhances its leverage in securing charging packages. While hybrids serve as a stopgap amid charger shortages, current policies indicate a strong push towards full electric adoption. To navigate potential public network challenges, rental operators are likely to invest in modular charging pods at their depots and forge agreements with private garages.

Residual-value uncertainty poses a challenge, particularly if advancements in next-gen batteries lead to reduced depreciation. However, the Singapore car rental sector enjoys an advantage: shorter holding periods compared to owning a car privately. This allows them to swiftly refresh their fleets and capitalize on technological advancements. As older units phase out and operators pursue CVES rebates for cost optimization, the share of internal combustion engines (ICE) in the market is set to decline.

By End User: Corporate Adoption Accelerates

In 2025, individuals accounted for a 64.18% share of the market, but the corporate segment is expanding at a 9.23% CAGR, as companies favor operating-expense models over traditional capital outlays. For instance, SP Mobility launched a corporate fleet card that includes EV charging credits. Meanwhile, Element Fleet Management has partnered with BYD, aiming to attract multinationals interested in outsourced lifecycle management. GetGo's ZipZap subscription is gaining traction among SMEs, offering them a predictable mobility budget without requiring deposits. Corporate contracts, often characterized by longer tenures and reduced churn, enhance the lifetime value per customer, even if their daily rates are less than those for casual tourists.

While individual leisure will continue to dominate the number of days rented, driven by tourism volumes, corporate users are poised to capture an increasing share of revenue, thanks to their preference for premium vehicles and bundled services. Furthermore, as companies pivot towards EV pools to meet carbon targets, sustainability mandates could further hasten this shift.

Geography Analysis

In Singapore, where land is scarce, the focus is on app usability, fleet diversity, and convenience rather than geographic expansion. The mandatory ERP 2.0 GPS-based tolling system has been implemented, with a significant number of on-board units installed. With dynamic congestion pricing in effect, peak-hour drives downtown become more expensive, steering renters towards off-peak times or public transportation pickups. Tourist arrivals have been increasing, on track to reach pre-pandemic levels, bolstering consistent airport demand. While cross-border rentals to Johor Bahru and Malacca remain in vogue, heightened customs checks in Malaysia occasionally extend turnaround times, leading operators to increase buffer days between bookings.

Fleet electrification is influenced by geography, as most public chargers are typically located in residential areas. This concentration compels operators in the urban core to seek access to private garages. The Land Transport Authority (LTA) has prohibited the registration of new diesel vehicles and mandated that all new cars adopt cleaner energy sources. These moves push existing internal combustion engine (ICE) fleets to consider earlier renewals. Despite LTA's attempt to alleviate the situation by injecting additional quotas, COE premiums remain high, sidelining the middle class and bolstering rental penetration.

Given Singapore's inland geography, the average trip length is brief, alleviating range anxiety for EV renters. Yet, for weekend trips into Malaysia, many still prefer petrol SUVs due to the scarcity of fast-charging stations on longer routes. The city's policy landscape, limited road capacity, and constrained real estate collectively foster a rental ecosystem tailored for short trips, dense parking, and digital accessibility.