Short Video Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Short Video Market Analysis

The Short Video Market size is estimated at USD 1.81 billion in 2024, and is expected to reach USD 2.89 billion by 2029, at a CAGR of 9.80% during the forecast period (2024-2029).

• In emerging markets, the rising accessibility of smartphones has significantly influenced the consumption of short video content. With the rollout of 5G enhancing internet speeds, mobile users can now stream high-quality short videos with minimal buffering. Platforms such as TikTok, Instagram Reels, and YouTube Shorts are reaping the benefits of this mobile penetration, as their formats are tailored for mobile consumption. The bolstering of internet infrastructure, especially in developing nations, amplifies the global reach of short video platforms. This expansion enables users from varied regions to engage in both video creation and consumption, solidifying short-form content as a global trend.
• As attention spans dwindle, users increasingly gravitate towards quick, digestible content suited for on-the-go consumption. Catering to this demand, short videos, spanning 15 seconds to 1 minute, deliver immediate entertainment or information. Aligning with modern consumer habits that favor instant gratification, the format's allure lies in its capacity to offer swift entertainment, educational insights, or brand messaging without demanding lengthy time commitments.
• The surge of social media and user-generated content is propelling market growth. By integrating short video features, social media platforms have seen a marked increase in usage. Platforms like TikTok and Instagram Reels not only allow users to create and share short-form videos but also foster engagement. This democratization of content creation has led to a richer and more varied short video landscape. Furthermore, the ascent of influencers and the viral dynamics of content on these platforms amplify user engagement. Such dynamics position short video platforms as prime marketing avenues for brands keen on harnessing user-generated content to boost visibility and interaction.
• Brands and influencers are harnessing short videos as potent marketing instruments. The rapid virality of content on platforms like TikTok and Instagram Reels underscores the strength of short-form videos in brand promotion. These brief videos empower influencers to connect authentically with their audiences, amplifying both influence and reach. As brands and influencers increasingly adopt short-form content in their strategies, they witness heightened user engagement and participation. This dynamic fosters a positive feedback loop, incentivizing both content creators and brands to deepen their investment in short video content.
• The emergence of AI-driven video editing tools and user-friendly applications has democratized video production. With features like filters, music integration, effects, and templates, users can now craft professional-quality videos with minimal expertise. Moreover, AI algorithms on short video platforms are pivotal in curating personalized content recommendations, enriching the user experience. This democratization empowers a diverse array of individuals to engage in short video production. Furthermore, AI-enhanced recommendation systems boost user engagement by presenting highly relevant content, resulting in increased platform usage.
• Short video platforms face scrutiny over their data collection practices, particularly regarding the use of personal information for targeted advertising and enhanced recommendations. In response to these concerns, governments worldwide are tightening regulations on digital platforms. Notable examples include the GDPR in Europe and the potential introduction of similar laws in other regions, all of which significantly influence the operations of these platforms. Heightened regulations may force short video platforms to alter their data collection and usage methods. Such changes could disrupt business models heavily reliant on targeted advertising. Furthermore, growing privacy concerns might erode user trust, leading to reduced engagement and potential fines from regulators.

Short Video Market Trends

Android Platform is Expected to Witness Remarkable Growth

Short Video Industry Segmentation

Short-form videos, typically lasting between 5 to 90 seconds, have gained prominence on popular platforms like Instagram, TikTok, and YouTube. These brief durations cater to users' shorter attention spans.

The study tracks the revenue accrued through the sale of short videos by various players across the globe. It also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of COVID-19 aftereffects and other macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.

The short video market is segmented by type (live video and video posts), deployment (application-based and website-based), platform(android, iOS, and windows), end-user(education, media and entertainment, live commerce, and others), and geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The market sizes and forecasts regarding value (USD) for all the above segments are provided.