Market Size of Shampoo Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.78 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
Shampoo Market Analysis
The Shampoo Market size is expected to grow from USD 32.86 billion in 2023 to USD 41.50 billion by 2028, at a CAGR of 4.78% during the forecast period (2023-2028).
- The shampoo market is witnessing significant growth due to increased spending on hair care products among millennials and Gen X consumers globally. Over the medium term, anti-dandruff shampoo is anticipated to be the fastest-growing segment within the shampoo market, driven by the increased hair loss issues among individuals due to changing lifestyles, poor hygiene conditions, and environmental exposure with rising pollution levels.
- Moreover, the increasing celebrity endorsements and growing awareness about the harmful effects of chemicals and synthetic products are boosting the demand for natural and organic products. The ease of usage and availability of small travel-size packs are also major trends in the shampoo market.
- On the other hand, the herbal shampoo market increased exponentially in recent years and is gaining immense popularity among all consumer groups in the global market. The primary reason for this popularity is directly related to aggressive marketing campaigns mainly directed toward young consumers. As customers demand more advanced benefits over basic benefits, companies are launching product solutions that meet consumers' evolving needs and expectations and help spur the demand within the country.
- For instance, in May 2022, Medimix, a brand of the renowned AVA group of companies, launched its new product called Total Care Shampoo. Medimix Total Care Shampoo is infused with natural ingredients to cater to all needs of all hair types. Thus, the increased launch of new products in the market is anticipated to drive the overall market growth over the forecast period.
Shampoo Industry Segmentation
Shampoo is a hair care product, typically in the form of a viscous liquid, that is used for cleaning hair. Less commonly, shampoo is available in solid bar format. The shampoo is used by applying it to wet hair, massaging the product into the scalp, and then rinsing it out.
The shampoo market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into 2-in-1 shampoo, anti-dandruff shampoo, kids shampoo, medicated shampoo, standard shampoo, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, drug stores and pharmacies, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | |
| 2-in-1 Shampoo | |
| Anti-Dandruff Shampoo | |
| Kids Shampoo | |
| Medicated Shampoo | |
| Standard Shampoo | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience/Grocery Stores | |
| Drug Stores and Pharmacies | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Shampoo Market Size Summary
The shampoo market is experiencing robust growth, driven by increased consumer spending on hair care products, particularly among millennials and Gen X demographics worldwide. A notable trend within the market is the rising demand for anti-dandruff shampoos, spurred by lifestyle changes, environmental factors, and heightened awareness of hair health. The market is also witnessing a shift towards natural and organic products, fueled by celebrity endorsements and consumer awareness of the adverse effects of synthetic ingredients. The popularity of herbal shampoos, propelled by aggressive marketing targeting younger consumers, is contributing to the market's expansion. Companies are responding to evolving consumer preferences by launching innovative products, such as those infused with natural ingredients like jojoba oil and argan oil, to meet the demand for advanced hair care solutions.
In the Asia-Pacific region, the shampoo market is experiencing significant growth due to changing consumer dynamics and increased awareness of hair and scalp hygiene. Countries like China, India, and South Korea are seeing a surge in demand for premium and anti-hair fall shampoos, driven by urbanization and pollution concerns. The market is also witnessing the adoption of novel products, such as 2-in-1 shampoos and conditioners, which are gaining popularity for their convenience and effectiveness. The competitive landscape of the shampoo industry is marked by the presence of both international and domestic players, with major companies like L'Oréal, Unilever, and Procter & Gamble expanding their product portfolios to tap into emerging markets. Recent product launches, such as anti-dandruff shampoos with natural extracts and organic shampoos with premium ingredients, highlight the industry's focus on meeting diverse consumer needs and preferences.
Shampoo Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 2-in-1 Shampoo
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2.1.2 Anti-Dandruff Shampoo
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2.1.3 Kids Shampoo
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2.1.4 Medicated Shampoo
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2.1.5 Standard Shampoo
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2.1.6 Other Product Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience/Grocery Stores
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2.2.3 Drug Stores and Pharmacies
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 France
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2.3.2.4 Russia
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2.3.2.5 Spain
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2.3.2.6 Italy
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 India
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2.3.3.2 China
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2.3.3.3 Japan
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle-East and Africa
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Shampoo Market Size FAQs
What is the current Shampoo Market size?
The Shampoo Market is projected to register a CAGR of 4.78% during the forecast period (2024-2029)
Who are the key players in Shampoo Market?
L'Oréal SA, Unilever PLC, Shiseido Co. Ltd, The Estée Lauder Companies Inc. and The Procter & Gamble Company are the major companies operating in the Shampoo Market.
