Shampoo Market - Growth, Trends And Forecasts (2019 - 2024)

Global Shampoo Market is segmented by Product Type (Standard Shampoo, Anti-Dandruff Shampoo, Kids Shampoo, Medicated Shampoo and Others), Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Drug Stores and Pharmacies, Online Stores and Others), and Geography.

Market Snapshot

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Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

Europe

CAGR% (2019-2024):

3.76%

Key Players:

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Market Overview

Global shampoo market is projected to reach USD 30.69 billion by 2024, registering a CAGR of 3.76% during the forecasted period (2019 - 2024).

  • The anti-dandruff shampoo is anticipated to be the fastest growing segment, within the global shampoo market, driven by convenience of using these products, poor hygiene conditions and rising pollution levels. 
  • Increasing celebrity endorsements, rise in demand for natural and organic products, ease of usage and availability of small travel-size packs are the major trends observed in the global shampoo market. 
  • The global shampoo market is characterized by the presence of several brands with varied functionalities targetting specific consumer group thus, contributing towards the overall market growth. 

Scope of the Report

Global shampoo market is segmented by product type into rstandard shampoo, anti-dandruff shampoo, kids shampoo, medicated shampoo and others. By distribution channel, the scope includes supermarkets/hypermarkets, convenience stores, specialist retailers, drug stores and pharmacies, online stores, and others.

Product Type
Standard Shampoo
Anti-Dandruff Shampoo
Kids Shampoo
Medicated Shampoo
Others
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Drug Stores and Pharmacies
Online Stores
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia Pacific
India
China
Japan
Australia
Rest of Asia Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Herbal Shampoos are Becoming Mainstream

With evolving consumer needs for shampoo products comprising of natural ingredients, manufacturers are continuously expanding their product portfolio, thus, placing themselves in a highly competitive shampoo market.  For example, in 2019, Loreal launched a “new generation” of professional hair care products which are exclusively used in salons. These shampoos are natural, silicone-free, paraben-free and sulfate-free formulas with 80-100% naturally-derived ingredients. The product range is formulated with real flower and plant inclusions suspended. Moreover, the consumers are looking for shampoos infused with oils, included blended formulations and pure organics, thus, providing healthy fixes for dry and damaged hair. 

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Asia Pacific is the Fastest Growing Market

Beauty and personal care industry in the Asia Pacific is witnessing tremendous growth, attributable to an increasing number of beauty conscious consumers particularly in countries like China, Japan, Thailand, and South Korea. Hair care regime is an important aspect of their everyday life. For example, the Chinese population considers shampoos as an essential hair care product, which is particularly intended to keep the moisture balance of the hair. Also,  in China, demand for anti-hair fall shampoo is growing at the fastest growth rate mainly attributable to high-pressure life and increasing pollution levels.  Furthermore, rapid adoption of 2-in1 shampoos and conditioners intended to clear the scalp and make hair soft and silky, across the Asia Pacific region is also expected to fuel the overall market in the near future. 

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Competitive Landscape

The shampoo market is a highly competitive, with the presence of various international and domestic players. Key players in the global shampoo market are focusing on leveraging opportunities posed by emerging markets, to expand their product portfolio, thus, catering consumers needs for various hair concerns. Some of the major players in the global shampoo market are, L'Oréal SA, Unilever PLC, Shiseido Co. Ltd, Johnson & Johnson, The Procter & Gamble Company, Kao Corporation among others. 

Major Players

  1. L'Oréal S.A.
  2. The Procter & Gamble Company
  3. Unilever plc
  4. Shiseido Company, Limited
  5. The Estée Lauder Companies Inc

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Standard Shampoo

      2. 5.1.2 Anti-Dandruff Shampoo

      3. 5.1.3 Kids Shampoo

      4. 5.1.4 Medicated Shampoo

      5. 5.1.5 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Drug Stores and Pharmacies

      5. 5.2.5 Online Stores

      6. 5.2.6 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Italy

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal SA

      2. 6.4.2 Unilever PLC

      3. 6.4.3 Shiseido Co. Ltd

      4. 6.4.4 Johnson & Johnson

      5. 6.4.5 The Procter & Gamble Company

      6. 6.4.6 The Estee Lauder Companies Inc

      7. 6.4.7 Colgate-Palmolive Company

      8. 6.4.8 Henkel AG & Company

      9. 6.4.9 Church & Dwight Co., Inc

      10. 6.4.10 KAO CORPORATION

      11. 6.4.11 Beiersdorf AG

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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