Sexual Wellness Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Sexual Wellness Market Analysis

The COVID-19 pandemic had an adverse effect on the market. As per the report published by the Centers for Disease Control and Prevention in April 2021, it reported during the start of the pandemic, sexually transmitted diseases decreased due to disruptions to health care and sexually transmitted infection testing services. The limited access to diagnoses and testing had supposedly decreased the spread of infection. However, as the clinics reopen, infection rates are again on the rise. In addition, interruption in the provision of reproductive health services during the pandemic resulted in a lack of access to contraceptives leading to unplanned pregnancies and abortions in India. According to the article published in April 2022 in Springer Nature, during the period April 2020-June 2020, a 43% drop in injectable contraceptives, a 50% drop in intra-uterine devices (IUDs), and a 21% drop in oral contraceptives was observed in India as compared to the same period in pre-pandemic days. Thus, such a decline in sales adversely hampered the studied market.

Furthermore, due to the rise in fertility among Indian rural women, the government is focused on family planning programs and providing devices as essential medicines. As per a press release by the MOHFW in September 2022, both types of IUDs were included in the essential medicines list for 2022. Thus, such initiatives and engagement of the government are anticipated to increase the demand for IUD devices, further driving the segment's growth.

Factors such as the increasing prevalence of sexual diseases coupled with increasing awareness programs are expected to increase market growth. The report published by the World Health Organization in November 2021 reported that more than 1.0 million sexually transmitted infections are acquired globally, and most of them are asymptomatic. It also reported that every year there are an estimated 374.0 million new infections, with 1 out of 4 sexually transmitted infections: gonorrhea, chlamydia, trichomoniasis, and syphilis. Similarly, according to the report published by the European Centre for Disease Prevention and Control in March 2021, it reported that every year around 500,000 sexually transmitted infections are detected in the European Union, European Economic Area (EEA), and the United Kingdom.

Additionally, screening programs by the governments increase awareness related to sexual diseases and are expected to increase the adoption of sexual wellness products. For instance, in March 2022, National Chlamydia Screening Program (NCSP) was organized in the United Kingdom. The objective of the program is to reduce the risk of untreated chlamydia infection. Additionally, the program focuses on reducing the time to test results and treatment and re-testing after treatment. The program is also changing from prevention and control to focusing on reducing the harms of untreated chlamydia infection by primarily screening women and girls.

Similarly, in June 2022, the Centers for Disease Control and Prevention recommended and issued guidelines for screening sexually transmitted diseases to create awareness towards screening programs for STDs and the increasing burden of STDs across the globe. Thus, the increasing prevalence of sexual diseases and growing awareness about sexual health are driving the adoption of sexual wellness products. Prevention of sexual diseases and promotion of responsible sexual behavior contribute to the increased use of contraceptives. Education initiatives and reduced stigma surrounding sexual health encourage individuals to seek and adopt sexual wellness products. Improved accessibility and availability of these products further contribute to their growing adoption.

Sexual Wellness Market Trends

Contraceptives Segment is Expected to Hold a Significant Market Share Over the Forecast Period

Sexual Wellness Industry Segmentation

As per the scope, the sexual wellness market aims to cater to individuals' sexual health needs by offering a diverse range of products and services while considering different distribution channels and regional variations. It focuses on promoting sexual well-being, providing options for contraception, addressing sexual health concerns, and improving overall sexual experiences. The Sexual Wellness Market is segmented by Product Type (Contraceptives, Sexual Enhancement Products, and Sexual Health Devices), Distribution Channel (Pharmacies and Drugstores, E-commerce and Online Retail, Specialty Stores, and Clinics and Healthcare Facilities), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.