Market Share of SEO Industry
The SEO market is semi-consolidated due to the presence of many players. Some of the major players in the market are Ahrefs Pte. Ltd, iCONQUER Ltd, Mangools, Semrush, Surfer SEO, and many more. The players are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain a competitive advantage
- In July 2024, Mediavine, the US's exclusive full-service ad management firm, has teamed up with TopHatRank, specializing in search engine optimization (SEO) within the Internet marketing realm. This partnership aims to tackle the escalating SEO challenges confronting publishers. With Mediavine's commitment to delivering premium solutions to publishers and TopHatRank's vast expertise and resources, the collaboration is well-equipped to navigate the mounting SEO hurdles the publishing community faces.
- In May 2024, Brightspot, a content management system (CMS), teamed up with Semji, an innovative AI-driven SEO solution, to bolster performance analytics for content teams. Due to this collaboration, content creators can oversee all their content in a unified platform, making data-driven decisions backed by real-time performance insights. This strategic alliance underscores Brightspot's dedication to equipping contemporary content teams, enabling them to produce high-impact content at scale and excel in the ever-evolving digital arena.
SEO Market Leaders
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Ahrefs Pte. Ltd.
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iCONQUER Ltd
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Mangools
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Semrush
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Surfer SEO
*Disclaimer: Major Players sorted in no particular order