Secondary Ticket Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 2.94 Billion |
| Market Size (2029) | USD 4.44 Billion |
| CAGR (2024 - 2029) | 8.60 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Secondary Ticket Market Analysis
The Secondary Ticket Market size is estimated at USD 2.94 billion in 2024, and is expected to reach USD 4.44 billion by 2029, at a CAGR of 8.60% during the forecast period (2024-2029).
Secondary ticketing has become increasingly prevalent with the rise of digital ticketing and online marketplaces, allowing individuals to easily buy and sell tickets. This market can significantly impact the availability and pricing of tickets for popular events.
- In recent years, the secondary ticketing market has experienced significant growth. This upswing is largely due to the rising prominence of online platforms, which offer a convenient and efficient avenue for ticket resale. Catering to a diverse range of events, these platforms have become the preferred choice for numerous ticket holders and seekers.
- An efficient secondary ticketing partner streamlines inventory management, crafts proactive sales strategies, offers crucial customer and market insights, and delivers customized pricing solutions backed by seasoned expertise. Social media has become a vital data source for organizations, offering real-time event feedback via blogs and networking platforms. Sports event organizers use social computing tools for ticket sales, marketing, and knowledge management, promoting efficient and cost-effective audience collaboration. Vendors increasingly utilize Twitter and Facebook to gain public feedback on their events. The growing importance of sentiment analysis and behavioral analytics drives market vendors to integrate social media into their strategies, providing insights into personalities and event attendance.
- Dynamic pricing algorithms, secure payment gateways, and mobile ticketing have revolutionized the resale process, enabling individuals to buy and sell tickets with unprecedented speed and ease. These technological advancements have not only streamlined transactions but also enhanced the overall user experience by providing more flexible pricing options and ensuring secure, hassle-free payments. As a result, the ticket resale market has seen significant growth, driven by the increased convenience and accessibility offered to consumers.
- However, Fraudulent practices, such as selling counterfeit tickets and employing deceptive tactics, plague the secondary ticket market. Unsuspecting buyers face significant risks, potentially ending up with invalid tickets, which can result in negative experiences and financial losses. Such malpractices not only jeopardize the integrity of the ticketing process but also risk tarnishing the reputation of both the event and its organisers.
Secondary Ticket Market Trends
Online Platform Segment Is Expected To Boost The Market Growth
- Online platforms streamline access to a diverse array of events, enabling consumers to swiftly compare ticket prices, seating choices, and availability. These platforms also offer additional features such as event recommendations based on user preferences, secure payment options, and real-time updates on event changes or cancellations. This comprehensive approach enhances the overall user experience, making it more convenient and efficient for consumers to plan and attend events.
- During high-demand events, primary platforms often sell out of tickets quickly, forcing consumers to turn to the onlune secondary market, where tickets are available but typically at a premium. This secondary market includes various online resale platforms and ticket brokers, who capitalize on the scarcity by offering tickets at significantly higher prices. As a result, consumers who are eager to attend these events must be prepared to pay more than the original ticket price, reflecting the high demand and limited supply.
- Technological advancements, such as fraud detection systems, digital tickets, and interactive seat maps, are enhancing user experiences and steering demand towards reputable online platforms. These innovations not only improve security and convenience but also provide users with a seamless and engaging interface.
- In November 2024, rock band Coldplay, in collaboration with online ticket platform BookMyShow, unveiled a fourth show in Ahmedabad. This addition is part of the band's 'Music Of The Spheres World Tour 2025', and it was made in response to "incredible fan demand". This announcement follows a controversy surrounding reports of ticket black marketing, as tickets had sold out in mere minutes.
- In the studied market, factors such as convenience, security, technological advancements, and the increasing adoption of mobile ticketing drives the demand for online platforms. These platforms enable users to purchase tickets from the comfort of their homes, ensuring a seamless and secure transaction process. Additionally, technological advancements have improved the user experience, making it easier to navigate and buy tickets online. As the industry evolves, online platforms are expected to maintain their dominance in the secondary ticket market, capturing the majority of demand and continuing to innovate to meet consumer needs.
Movie, Theatres Sector to Witness Major Growth
- As the movie industry rebounds and expands, a growing number of audiences are flocking to theaters, resulting in heightened ticket demand. This uptick in attendance bolsters the market for secondary ticket sales, particularly for sold-out performances and exclusive events. The increased interest in movies, driven by new releases and blockbuster hits, further fuels this demand, creating a lucrative opportunity for secondary ticket sellers.
- The proliferation of online platforms for ticket transactions has streamlined consumer access to secondary markets. This newfound convenience not only attracts a larger audience to ticket reselling but also propels the market's expansion. These platforms offer user-friendly interfaces and secure payment options, making it easier for consumers to buy and sell tickets. Additionally, the integration of advanced technologies, such as AI and machine learning, enhances the user experience by providing personalized recommendations and dynamic pricing models.
- Furthermore, social media platforms are pivotal in event promotion and boosting ticket sales. Viral marketing campaigns can generate significant buzz around a movie or theater production, resulting in heightened demand for both primary and secondary tickets. These platforms enable event organizers to reach a broader audience quickly and efficiently, leveraging user engagement and sharing features to amplify their marketing efforts.
- Driven by trends like the demand for premium experiences, the rise of online ticketing, and technological advancements, the movie ticket market is undergoing rapid evolution. As theaters adapt to shifting consumer preferences and navigate a competitive landscape influenced by streaming services, they are discovering innovative methods to draw audiences and elevate the cinema experience. These trends are poised to fuel the expansion of the secondary ticket market. The demand for premium experiences includes features such as luxury seating, enhanced sound systems, and exclusive screenings, which cater to a more discerning audience.
Secondary Ticket Industry Overview
The Secondary Ticket Market is fragmented, comprising various platforms and resellers. These include independent brokers, online marketplaces, and social media groups where individuals buy and sell tickets. To increase their market share, key players like StubHub and SeatGeek and others are enhancing their offerings. Additionally, strategic partnerships, acquisitions, and mergers are reshaping the competitive landscape of the market studied.
Secondary Ticket Market Leaders
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Ace Ticket Worldwide, Inc.
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TickPick LLC
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SeatGeek, Inc.
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StubHub
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Ticketmaster
*Disclaimer: Major Players sorted in no particular order
Secondary Ticket Market News
- October 2024: TicketWebsite.com has unveiled a white-label ticketing platform aimed at enhancing ticket sales via intelligent SEO (search engine optimization) strategies for secondary market ticket vendors. This ready-to-use software empowers users to establish and oversee their own ticketing websites, all without the need for technical expertise, directly challenging established competitors in the industry.
- August 2024: Gurugram-based Zomato, is launching a secondary market for event ticketing on its platform. The new feature, dubbed ‘Book Now, Sell Anytime’, enables users who buy event tickets through Zomato to resell them directly on the app. To prevent potential issues like market touting and unfair pricing, Vilcassim emphasized that Zomato has implemented specific checks and balances.
Secondary Ticket Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Rising Interest in Sports events
5.1.2 Growing Use of Social Media
5.2 Market Restraints
5.2.1 Fraud and Counterfiet Ticketing Issues
6. MARKET SEGMENTATION
6.1 By Platforms
6.1.1 Online Platform
6.1.2 Offline Platform
6.2 By Applications
6.2.1 Movie, Theatres
6.2.2 Live Events
6.2.3 Sporting Events
6.3 By Geography***
6.3.1 North America
6.3.2 Europe
6.3.3 Asia
6.3.4 Australia and New Zealand
6.3.5 Latin America
6.3.6 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Ace Ticket Worldwide, Inc.
7.1.2 TickPick LLC
7.1.3 SeatGeek, Inc.
7.1.4 StubHub
7.1.5 Ticketmaster
7.1.6 Vivid Seats LLC
7.1.7 TicketCity Inc.
7.1.8 TicketIQ LLC.
7.1.9 Ticketmaster Entertainment, LLC
7.1.10 Coast To Coast Tickets LLC
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. MARKET OPPORTUNITIES AND FUTURE TRENDS
Secondary Ticket Industry Segmentation
Buying tickets for an event and reselling them to another party is known as secondary ticketing. This practice often involves purchasing tickets at face value and selling them at a higher price, typically through online platforms or ticket resale marketplaces.
Secondary Ticket Market is segmented by Platforms (Online Platform and Offline Platform), Applications (Movie and Theatres, Live Events, Sporting Events) and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.
| By Platforms | |
| Online Platform | |
| Offline Platform |
| By Applications | |
| Movie, Theatres | |
| Live Events | |
| Sporting Events |
| By Geography*** | |
| North America | |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
Secondary Ticket Market Research FAQs
How big is the Secondary Ticket Market?
The Secondary Ticket Market size is expected to reach USD 2.94 billion in 2024 and grow at a CAGR of 8.60% to reach USD 4.44 billion by 2029.
What is the current Secondary Ticket Market size?
In 2024, the Secondary Ticket Market size is expected to reach USD 2.94 billion.
Who are the key players in Secondary Ticket Market?
Ace Ticket Worldwide, Inc., TickPick LLC, SeatGeek, Inc., StubHub and Ticketmaster are the major companies operating in the Secondary Ticket Market.
Which is the fastest growing region in Secondary Ticket Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Secondary Ticket Market?
In 2024, the North America accounts for the largest market share in Secondary Ticket Market.
What years does this Secondary Ticket Market cover, and what was the market size in 2023?
In 2023, the Secondary Ticket Market size was estimated at USD 2.69 billion. The report covers the Secondary Ticket Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Secondary Ticket Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Secondary Ticket Industry Report
Statistics for the 2024 Secondary Ticket market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Secondary Ticket analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
