Sauna Spa Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The Report Covers Global Sauna and Spa Market Size & Companies and it is Segmented By Application (Hotel/Hospitality, Gym/Fitness, and Spas, Household, Other Applications), By Type of Market (New, Renovation/Replacement), and by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa). The market size and forecast are provided in terms of value (USD billion) for all the above segments.

Sauna Spa Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

Sauna & Spa Market Size

Sauna And Spa Market Overview
Study Period 2020 - 2030
Market Size (2025) USD 146.05 Billion
Market Size (2030) USD 208.99 Billion
CAGR (2025 - 2030) 7.43 %
Fastest Growing Market Europe
Largest Market North America
Market Concentration Medium

Major Players

Sauna and Spa Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Sauna and Spa Market with other markets in Hospitality and Tourism Industry

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Hospitality

Sauna & Spa Market Analysis

The Sauna and Spa Market size is estimated at USD 146.05 billion in 2025, and is expected to reach USD 208.99 billion by 2030, at a CAGR of 7.43% during the forecast period (2025-2030).

Saunas have been used for thousands of years and are still popular today. A sauna can help people to unwind and relax, and it may have other health benefits. The Mayans used sweat houses 3,000 years ago, and Sweating has long been used as a therapy. Traditional Finnish saunas usually use dry heat, with a relative humidity that is often between 10% and 20%. In other sauna types, the moisture is higher. Turkish-style saunas involve a greater level of humidity. There are several types of saunas, based on how the room is heated. These include wood burning, electrically heated, infrared room, and steam room.Sauna and spa are seemed to be supportive of the body and mind healing treatments. Spa followed by sauna treatments has become common. The most common spa treatment is a massage. Other services offered range from facials, manicures, pedicures, and body treatments. Bonding sessions, detox, improving confidence and self-esteem, lowering blood pressure, reducing pain, reducing stress, weight reduction, meditation, healthy skin, and relaxation are significant benefits of frequent spa treatment.

There are diverse types of saunas, such as the traditional Finnish sauna, steam bath (also known as a Turkish bath), and infrared sauna, etc. Technology advancements and different innovations are introduced in the infrared sauna. Sauna is considered a part of spa treatment generally along with aromatherapy, body wraps or mud bath, bathing, waxing, manicure and pedicure, and massage are different types of spa treatment. The different types of spa therapy based on offering locations are day spa, destination spa, hotel or resort spa, medical spa, cruise ship spa, airport spa, mineral springs spa, etc. The European spa is one of the world's largest due to its relatively higher average revenues. The spa industries in most European countries have recovered well from the economic crisis of the early 2010s. Russia's spa industry has also grown significantly in the last five years. The growing wellness industry in Europe is one of the major growth drivers of the sauna and spa market. The growth in the hospitality industry in the region and the associated influx of tourists to Europe are expected to keep the sauna and spa market buoyant in the region.

In 2020, the outbreak of COVID-19 pandemic has created an unfavorable impact on the market as the sauna and spa services demand have declined rapidly between January to March and extended further. The impact was indirectly hit by other sectors which associated with this markets.

Sauna & Spa Industry Overview

The Global Sauna and Spa market is highly fragmented. The increasing number of new players in the global market is expected to rev up the competition levels for the established market players.Key players are focusing on delivering customized and innovative services targeted to gain more customers. The customization is based on factors such as brands of products used, duration of service, and others. Some of the most important players operating in the market are KLAFS Group, Harvia PLC, SaunaKing, TyloHelo Oy, Duravit, Physiotherm, Effegibi, SAWO Inc., Narvi Oy, and Other Prominent Players.

Sauna & Spa Market Leaders

  1. Klafs Group

  2. Harvia PLC

  3. TyloHelo Oy​

  4. Duravit

  5. Physiotherm

  6. *Disclaimer: Major Players sorted in no particular order
Klafs Group, Harvia PLC, TyloHelo Oy​, Duravit, Physiotherm
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Sauna & Spa Market News

  • May 2021 - Harvia Plc signed and closed an agreement to acquire Kirami Oy ('Kirami'), a Finnish still water hot tub manufacturer and pioneer in wood-heated hot tubs globally. The acquisition complements Harvia's sauna and spa offering well and strengthens Harvia's leading position as a global sauna and spa experience brand. Kirami also owns 50% of an Estonian production company Metagroupp OÜ and 51% of a sales company Kirami Sweden AB, the shares of which are included in the transaction as well.
  • March 2021 - Duravit, an international manufacturer of designer bathrooms with over 200 years of history, launched a flagship store on JD on 26th March. The brand chose to debut its SensoWash® Starck f Shower Toilet in the Chinese market on JD to mark the new store's opening. JD's professional home improvement and installation services are one of the reasons why Duravit chose to work with JD. JD's logistics network will also improve Duravit's delivery efficiency to further meet consumers' demands for fast delivery.

Sauna & Spa Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS AND DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Market Opportunities
  • 4.5 Porter's Five Force Analysis
  • 4.6 Technological Innovations and Developments
  • 4.7 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Application
    • 5.1.1 Hotel/Hospitality
    • 5.1.2 Gym/Fitness and Spas
    • 5.1.3 Household
    • 5.1.4 Other Applications
  • 5.2 By Type of Market
    • 5.2.1 New
    • 5.2.2 Renovation/Replacement
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia-Pacific
    • 5.3.4 Latin America
    • 5.3.5 Middle East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 KLAFS Group
    • 6.2.2 Harvia PLC
    • 6.2.3 SaunaKing
    • 6.2.4 TyloHelo Oy
    • 6.2.5 Duravit
    • 6.2.6 Physiotherm
    • 6.2.7 Effegibi
    • 6.2.8 SAWO Inc.
    • 6.2.9 Narvi Oy
    • 6.2.10 Other Prominent Players in the Industry*
  • *List Not Exhaustive

7. FUTURE OF THE MARKET

8. DISCLAIMER

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Sauna & Spa Industry Segmentation

The report aims to provide a detailed analysis of the Suana and Spa market. It focuses on market dynamics, customer trends, and insights into geographical segments. Also, it analyzes the major players and the competitive landscape in the market. The Sauna and Spa Market is Segmented By Application into Hotel/Hospitality, Gym/Fitness and Spas, Household, Other Applications, by Type of Market into New, and Renovation/Replacement and by Geography into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa. The report offers market size and forecast in value (USD billion) for all the above segments.

By Application Hotel/Hospitality
Gym/Fitness and Spas
Household
Other Applications
By Type of Market New
Renovation/Replacement
By Geography North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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Sauna & Spa Market Research FAQs

How big is the Sauna and Spa Market?

The Sauna and Spa Market size is expected to reach USD 146.05 billion in 2025 and grow at a CAGR of 7.43% to reach USD 208.99 billion by 2030.

What is the current Sauna and Spa Market size?

In 2025, the Sauna and Spa Market size is expected to reach USD 146.05 billion.

Who are the key players in Sauna and Spa Market?

Klafs Group, Harvia PLC, TyloHelo Oy​, Duravit and Physiotherm are the major companies operating in the Sauna and Spa Market.

Which is the fastest growing region in Sauna and Spa Market?

Europe is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Sauna and Spa Market?

In 2025, the North America accounts for the largest market share in Sauna and Spa Market.

What years does this Sauna and Spa Market cover, and what was the market size in 2024?

In 2024, the Sauna and Spa Market size was estimated at USD 135.20 billion. The report covers the Sauna and Spa Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Sauna and Spa Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Sauna Spa Industry Report

The Sauna and Spa Market is on track for significant expansion, fueled by rising demand in various sectors such as hotels, medical institutions, and bath centers globally. This growth is further supported by the tourism and hospitality sector, with many facilities incorporating sauna and spa services to boost customer retention and enhance experiences. Additionally, the rising popularity of home saunas and spas underscores a trend toward convenience and personalization. Market dynamics are driven by an increasing interest in wellness tourism and self-care, which stimulates demand for sauna and spa services. However, the industry faces challenges like high initial setup and ongoing maintenance costs that could restrain growth. The market is segmented by type into entertainment and medical categories, catering to a variety of consumer preferences. A significant trend is the integration of saunas and spas into hotels and resorts, signaling a shift towards more health-focused amenities. This move coincides with a growing environmental consciousness, leading to the adoption of eco-friendly practices within the sauna industry. Mordor Intelligence™ Industry Reports provide detailed statistics for the sauna spa market size, share, and revenue growth rate, with forecasts extending and a comprehensive historical overview. For further insights, a free report PDF download offering an industry analysis sample is available.