Market Size of Saudi Arabia Poultry Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.11 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Saudi Arabia Poultry Market Analysis
The Saudi Arabia poultry market was valued at USD 17.328 billion for the current year and is projected to register a CAGR of 4.11% over the next five years.
- The poultry sector in Saudi Arabia is one of the largest and fastest growing due to the large consumption of animal-based foods, especially poultry meat, in the country. Poultry production in Saudi Arabia jumped from 900,000 MT in 2020 to 910,000 MT in 2021, based on official data released by the Saudi Ministry of Environment, Water and Agriculture (MEWA).
- Although this accounted for more than half the domestic consumption, more is needed to meet domestic demand. Therefore, there is significant government support for the industry led by the MEWA, such as raising the percentage of investment in the industry in cooperation with the private sector.
- A recent deal led to the planned investment of USD 4.5 billion into the industry until 2025. Besides this, under Vision 2030, the Saudi government encourages foreign companies to invest in the Saudi market, especially poultry farms. It also offers 100% ownership to local producers and direct access to production-based subsidies to local poultry farmers. Furthermore, leading companies in the country are strategically expanding their customer base and market share.
- For instance, in 2022, Almarai, one of the most prominent Saudi dairy farms and the third largest chicken meat producer, announced a massive poultry expansion plan at US$ 1.8 billion, doubling its poultry production over the next five years. Thus, government interventions and company expansion plans are among the key factors anticipated to boost the growth of the poultry market in Saudi Arabia in the following years.
Saudi Arabia Poultry Industry Segmentation
Poultry refers to domesticated avian species that can be raised for eggs, meat, and feathers. It covers a wide range of birds, from indigenous and commercial breeds of chickens to Muscovy ducks, mallard ducks, turkeys, guinea fowl, geese, quail, pigeons, ostriches, and pheasants.
The Saudi Arabia poultry market is segmented by product type and distribution channel. By product type, the market is segmented into eggs, broiler meat, and processed meat. Processed meat is further segmented into nuggets and popcorn; burgers; mortadella; franks, sausages, hot dogs; marinated poultry products; and other processed meat products. By distribution channel, the market is segmented into on-trade and off-trade. Off-trade was further segmented into hypermarkets/supermarkets, convenience stores, online retail, and other distribution channel.
The report offers the market size in value terms in USD for all the abovementioned segments.
| Product Type | ||||||||
| Eggs | ||||||||
| Broiler Meat | ||||||||
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| Distribution Channel | ||||||
| On-Trade | ||||||
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Saudi Arabia Poultry Market Size Summary
The poultry market in Saudi Arabia is experiencing significant growth, driven by the high consumption of poultry meat and supportive government initiatives. The sector is one of the largest in the country, with substantial investments and strategic partnerships aimed at expanding production capabilities. The Saudi government, through the Ministry of Environment, Water and Agriculture, is actively promoting the industry by increasing investments and encouraging foreign companies to enter the market. This is part of a broader strategy under Vision 2030, which aims to enhance the country's economic diversification and reduce reliance on oil. Leading companies, such as Almarai, are also expanding their operations to capture a larger market share, further fueling the sector's growth.
Consumer trends in Saudi Arabia are shifting towards increased consumption of processed and ready-to-eat poultry products, driven by rising disposable incomes and a growing preference for convenient food options. Technological advancements in food processing have made poultry products more accessible in various formats, catering to the busy lifestyles of the population. The demand for fresh broiler meat remains strong due to its health benefits and nutritional value. The market is highly competitive, with major players like Al-Watania Poultry and Americana Group Inc. investing in strategic partnerships and technological innovations to enhance their product offerings and market presence. These developments, along with the rising trend of premiumization and hyper-branding, are expected to positively impact the poultry market in Saudi Arabia over the forecast period.
Saudi Arabia Poultry Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Escalating Demand for Processed Poultry Products
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1.1.2 Favorable Government Initiatives to Boost Production
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1.2 Market Restraints
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1.2.1 Rising Vegan Trend among Young Consumers
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1.2.2 Deeper Penetration of Red Meat Across Saudi Arabia
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Eggs
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2.1.2 Broiler Meat
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2.1.3 Processed Meat
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2.1.3.1 Nuggets and Popcorn
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2.1.3.2 Burgers
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2.1.3.3 Mortadella
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2.1.3.4 Franks, Sausages, and Hot Dogs
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2.1.3.5 Marinated Poultry Products
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2.1.3.6 Other Processed Poultry Meats
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2.2 Distribution Channel
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2.2.1 On-Trade
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2.2.2 Off-Trade
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2.2.2.1 Hypermarkets/Supermarkets
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2.2.2.2 Conveience Stores
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2.2.2.3 Online Retail
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2.2.2.4 Other Distribution Channel
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Saudi Arabia Poultry Market Size FAQs
What is the current Saudi Arabia Poultry Market size?
The Saudi Arabia Poultry Market is projected to register a CAGR of 4.11% during the forecast period (2024-2029)
Who are the key players in Saudi Arabia Poultry Market?
Al Watania Poultry, Americana Group Inc., Almarai Company, Tanmiah Food Company and Sunbulah Group are the major companies operating in the Saudi Arabia Poultry Market.
