Market Size of Saudi Arabia Wearable and Audio Devices Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 11.50 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Saudi Arabia Wearable & Audio Devices Market Analysis
The Saudi Arabia Wearable and Audio Devices Market is expected to register a CAGR of 11.5% over the forecast period. Furthermore, the market growth of wearables in the country is influenced by technological advancements in software and hardware components, increasing implementation across various verticals, and increased adoption in fitness and healthcare, which are driving the market growth in the forecast period.
- The market for wearables in the country is also driven by the rising awareness of health and fitness, where wearable sensors play a vital role. Sensor-embedded wearable devices monitor bodily activities, such as body temperature, blood pressure, and heart rate. The demand from the healthcare industry has been driving the wearables market, as it enables remote data access.
- According to the NLM, the prevalence of CAD is slightly higher in men than in women across all age groups, with a steep increase in prevalence in both genders as age increases in Saudi Arabia.The majority of CAD in the Kingdom of Saudi Arabia (KSA) was counted at 5.5%, with slightly higher rates in urban areas compared to rural areas (6 vs. 4.2%, respectively) in the last year.
- Consumer demand for high-performance home theater experiences is increasing in Saudi Arabia, owing to increased disposable income, which will drive home audio demand in the coming years.Reduced manufacturer focus on built-in sound quality in television sets is expected to amplify the need for external audio solutions, thus benefiting market growth. For instance, in October 2022, LG launched the previous year's XBOOM speaker lineup in Saudi Arabia. The new LG XBOOM Go lineup (XG5, XG7) boasts a unique track type, a stunningly loud sound-producing woofer, and a bass enhancement algorithm that delivers that ribcage-rattling deep bass even as low as the volume goes.
- In September last year, NEOM announced the opening of NEOM Media Village and Jeddah Desert Studios, which contain the largest sound studios and film production support facilities in the Kingdom of Saudi Arabia. Through the NEOM project, Saudi Arabia wants to build a city that runs on its own energy and food and is based on technology. The Kingdom hopes that this will help it add more than twice as many people to its population.
- Furthermore, the increasing number of smartphone and tablet users in the country is expected to provide lucrative opportunities for market growth as they enable the integration of wearable devices. According to Cisco Systems, in the last year, there were 30 million total Internet users (83% of the population) in Saudi Arabia. Also, networked devices recorded 194.1 million in the same year.
- Moreover, design and complexity present challenges for developing high-efficiency audio equipment, as there are high interface integration issues with increased complexity in designing mixing circuits, especially for audio mixers and amplifiers.
- The COVID-19 pandemic brought in a lot of changes pertaining to the buying approach of customers. The working-class population of the country adopted wearables, such as a smartwatch and wearable medical devices, to maintain health and fitness amidst work-from-home conditions. From the perspective of enterprises, the lockdown enacted by the country resulted in the shutdown of manufacturing facilities combined with strict restrictions on social movement. This impacted the overall operations of manufacturing facilities. The studied market is expected to grow as the consumer electronics industry increases in the reviewed market.
Saudi Arabia Wearable & Audio Devices Industry Segmentation
Wearables are electronic devices that can be worn as accessories, implanted in the user's body, embedded in clothing, or even tattooed on the skin. These devices are typically hands-free gadgets powered by microprocessors and enhanced with the capability to transmit data via the Internet. The study for the Saudi Arabia Wearable Market is segmented by channel, such as E-Commerce and Offline, in different types such as head, body, and wrist, among various applications such as fitness and wellness, healthcare, lifestyle, gaming, and entertainment. Further, the audio devices market in Saudi Arabia is segmented by e-commerce and offline channels among different types such as speakers, digital media player docks, hi-fi systems, audio separates, home cinema and speaker systems, and the hearables segment (headsets, earbuds, and hearing aids). The market sizes and forecasts are provided in terms of in Shipments and USD million for all the above segments.
Channel | |
E-Commerce | |
Offline |
Type | |
Head | |
Body | |
Wrist |
Application | |
Fitness and Wellness | |
Healthcare | |
Lifestyle | |
Gaming and Entertainment |
COMPETITIVE INTELLIGENCE | |||||||||
List of Online Marketplaces for Wearables in KSA | |||||||||
Vendor Market Share | |||||||||
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Saudi Arabia Wearable and Audio Devices Market Size Summary
The wearable and audio devices market in Saudi Arabia is experiencing significant growth, driven by technological advancements and increasing consumer awareness of health and fitness. The integration of wearable sensors in devices has become pivotal in monitoring health metrics, which is particularly beneficial for the healthcare sector. This trend is further supported by the rising demand for high-performance audio solutions, as consumers seek enhanced home theater experiences. The market is also benefiting from the growing number of smartphone and tablet users, which facilitates the integration of wearable devices. The COVID-19 pandemic has accelerated the adoption of wearables, as individuals sought to maintain their health and fitness while working from home. Additionally, the focus on early diagnosis and treatment in healthcare is boosting the market for wearable medical devices, supported by increased healthcare investments and technological innovations.
The youth demographic in Saudi Arabia, characterized by its high literacy and technological connectivity, is a key driver of the market's expansion. With a significant portion of the population under 35, there is a growing demand for wearable devices that cater to their interests in virtual reality and augmented reality experiences. The increasing internet and social media usage among the youth further propels the demand for these devices. The competitive landscape of the market is dominated by a few international and regional players, who are leveraging product innovation and strategic partnerships to maintain their market position. Despite the challenges posed by low pricing and rapid technological advancements, the market continues to thrive, with major companies like Samsung, Apple, and Xiaomi actively launching new products and services in the region.
Saudi Arabia Wearable and Audio Devices Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 KSA Wearables Market Overview
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1.2 KSA Home Audio Market Overview
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitutes
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1.3.5 Intensity of Competitive Rivalry
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1.4 Market Drivers for Wearables Segment in KSA
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1.4.1 High Adoption of Smart Wearables as Fashion Accessories
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1.4.2 The Growing Area of m-Health (mobile health)
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1.4.3 Increasing Share of Technologically Connected Youth Population
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1.5 Market Restraints for Wearables Segment in KSA
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1.6 Market Drivers for Audio Segment in KSA
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1.7 Market Restraints for Home Audio Segment in KSA
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1.7.1 Decline in Home Cinema and Speaker Spending
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1.7.2 Lower Consumer Spending Power and Longer Replacement Cycles
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1.8 Impact of COVID-19 on the Consumer Wearables and Home Audio Demand in KSA
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1.9 Key Wearable Demographics in KSA
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2. WEARABLES MARKET SEGMENTATION
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2.1 KSA Wearables Market Size, Forecast, and Trends (In Shipments and USD million)
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2.2 Channel
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2.2.1 E-Commerce
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2.2.2 Offline
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2.3 Type
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2.3.1 Head
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2.3.2 Body
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2.3.3 Wrist
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2.4 Application
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2.4.1 Fitness and Wellness
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2.4.2 Healthcare
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2.4.3 Lifestyle
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2.4.4 Gaming and Entertainment
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2.5 COMPETITIVE INTELLIGENCE
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2.5.1 List of Online Marketplaces for Wearables in KSA
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2.5.2 Vendor Market Share
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2.5.3 Company Profiles
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2.5.3.1 United Matbouli Group
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2.5.3.2 Huawei Technologies Co. Ltd
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2.5.3.3 Apple Inc.
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2.5.3.4 Garmin Inc.
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2.5.3.5 Nike Inc.
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2.5.3.6 Fitbit Inc.
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2.5.3.7 Polar Electro Oy
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- *List Not Exhaustive
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3. AUDIO MARKET SEGMENTATION
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3.1 KSA Market Size, Forecast, and Trends (In Shipments and USD million)
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3.2 Channel
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3.2.1 E-Commerce
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3.2.2 Offline
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3.3 Type
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3.3.1 Speakers
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3.3.2 Digital Media Player Docks
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3.3.3 Hi-Fi Systems
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3.3.4 Audio Separates
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3.3.5 Home Cinema and Speaker Systems
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3.3.6 Hearables Segment
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3.3.6.1 Headsets (In/On Ear Headphones/Earphones)
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3.3.6.2 Earbuds
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3.3.6.3 Hearing Aids
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Saudi Arabia Wearable and Audio Devices Market Size FAQs
What is the current Saudi Arabia Wearable and Audio Devices Market size?
The Saudi Arabia Wearable and Audio Devices Market is projected to register a CAGR of 11.5% during the forecast period (2024-2029)
Who are the key players in Saudi Arabia Wearable and Audio Devices Market?
United Matbouli Group, Huawei Technologies Co. Ltd, Apple Inc., Garmin Inc. and Nike Inc. are the major companies operating in the Saudi Arabia Wearable and Audio Devices Market.