Market Share of Saudi Arabia Snack Bar Industry
Saudi Arabian snack bar market is highly fragmented with the presence of seevral players. New product launch is the major strategy adopted by the players, followed by the introduction of new packaging. Companies are focusing on health and wellness products, such as high protein energy bars with reduced calories, for the targeted young population. The European and American brands, such as Cliff bar, Quest Nutrition, and Nature’s Plus, hold dominant positions in the market.
KSA Snacks Bar Market Leaders
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General Mills Inc.
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Kellogg Company
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Premier Nutrition Corporation
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Clif Bar & Company
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GoMacro LLC
*Disclaimer: Major Players sorted in no particular order
