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Saudi Arabia Quick Service Restaurants Market Size

The Saudi Arabia Quick Service Restaurants market is experiencing significant growth, with the market size expected to expand substantially over the forecast period. The meat-based cuisines segment, particularly chicken, dominates the market due to its popularity among Saudis, leading to an increase in menu offerings that include traditional dishes. The burgers segment also holds a significant share, driven by the rising popularity of fast-food chains and international food options. Chained QSRs are the fastest-growing segment, as consumers increasingly prefer a mix of traditional, local, and healthier fast food options.

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Market Size of saudi arabia quick service restaurants Industry

Saudi Arabia Quick Service Restaurants Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 9.35 Billion
svg icon Market Size (2029) USD 14.59 Billion
svg icon Largest Share by Cuisine Meat-based Cuisines
svg icon CAGR (2024 - 2029) 9.31 %
svg icon Fastest Growing by Cuisine Ice Cream
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Saudi Arabia Quick Service Restaurants Market Analysis

The Saudi Arabia Quick Service Restaurants Market size is estimated at 9.35 billion USD in 2024, and is expected to reach 14.59 billion USD by 2029, growing at a CAGR of 9.31% during the forecast period (2024-2029).

9.35 Billion

Market Size in 2024 (USD)

14.59 Billion

Market Size in 2029 (USD)

9.13 %

CAGR (2017-2023)

9.31 %

CAGR (2024-2029)

Largest Segment by Outlet Type

51.94 %

value share, Independent Outlets, 2023

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The demand for a personalized experience in the region, where the owners are often present, builds a sense of community and loyalty among customers, fueling growth.

Largest Segment by Cuisine Type

27.23 %

value share, Meat-based Cuisines, 2023

The cultural and religious importance of meat-based dishes linked with hospitality in the region is making consumers more inclined toward meat-based dishes, thus, fueling its growth.

Fastest-growing segment by Outlet Type

9.61 %

Projected CAGR, Chained Outlets, 2024-2029

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Chained outlets' ability to provide standardized quality, menu consistency, and convenience to customers has contributed to their high trajectory of growth in the region.

Fastest-growing segment by Cuisine Type

10.19 %

Projected CAGR, Ice Cream, 2024-2029

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The demand for unique and innovative flavors among young consumers, in line with the popularity of cold treats in the region's hot climate, is contributing to the segment registering the fastest growth.

Leading Market Player

0.54 %

market share, ALBAIK Food Systems Company S.A., 2022

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The company has a presence in over 90 locations across the country. It focuses on quality ingredients, fresh food, and affordable prices, which has made it a popular choice among consumers.

The rising popularity of burgers among the younger population is leading to the expansion of fast-food chains across the country

  • By cuisine, the meat-based cuisines segment is expected to dominate the quick service restaurants (QSRs) market in 2023. In the past three decades, chicken has surpassed beef and pork as the most popular meat consumed in Saudi Arabia. In 2022, Saudi per capita poultry meat consumption was estimated at 40.68 kg. Therefore, a majority of Saudis favored chicken-based cuisines. This scenario has pushed the operators to add more items, such as kabsa, ghuzi, and harees, to their menu offerings. Multiple QSRs have added fried chicken sandwiches to their offerings.
  • The burgers segment holds the second major market share in the market studied. It registered a CAGR of 7.54% during the study period. Burgers have become increasingly popular in Saudi Arabia in recent years. The growth of fast-food chains and the increasing availability of international food options have contributed to the popularity of burgers in the country. Many global fast-food chains, such as McDonald's (214 outlets), Burger King (200 outlets), and KFC (220 outlets), have a significant presence in Saudi Arabia. They offer a variety of burger options in the country. Local fast-food chains, such as Al Baik and Kudu, also offer their own takes on the classic burger.
  • The chained QSRs segment is the fastest-growing segment by outlets in the market. It is projected to register a CAGR of 9.37% during the forecast period. Chained fast-food restaurants are on the rise in Saudi Arabia as consumers favor traditional and local fast food along with healthier and quality foods. The most widely preferred fast foods in the country are kebabs, hamburgers, pizzas, and ghuzi. Pizza and kebab were priced at USD 5.8 and USD 6.4 per 300 g, respectively, in 2022.
Saudi Arabia Quick Service Restaurants Market

Saudi Arabia Quick Service Restaurants Industry Segmentation

Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza are covered as segments by Cuisine. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.

  • By cuisine, the meat-based cuisines segment is expected to dominate the quick service restaurants (QSRs) market in 2023. In the past three decades, chicken has surpassed beef and pork as the most popular meat consumed in Saudi Arabia. In 2022, Saudi per capita poultry meat consumption was estimated at 40.68 kg. Therefore, a majority of Saudis favored chicken-based cuisines. This scenario has pushed the operators to add more items, such as kabsa, ghuzi, and harees, to their menu offerings. Multiple QSRs have added fried chicken sandwiches to their offerings.
  • The burgers segment holds the second major market share in the market studied. It registered a CAGR of 7.54% during the study period. Burgers have become increasingly popular in Saudi Arabia in recent years. The growth of fast-food chains and the increasing availability of international food options have contributed to the popularity of burgers in the country. Many global fast-food chains, such as McDonald's (214 outlets), Burger King (200 outlets), and KFC (220 outlets), have a significant presence in Saudi Arabia. They offer a variety of burger options in the country. Local fast-food chains, such as Al Baik and Kudu, also offer their own takes on the classic burger.
  • The chained QSRs segment is the fastest-growing segment by outlets in the market. It is projected to register a CAGR of 9.37% during the forecast period. Chained fast-food restaurants are on the rise in Saudi Arabia as consumers favor traditional and local fast food along with healthier and quality foods. The most widely preferred fast foods in the country are kebabs, hamburgers, pizzas, and ghuzi. Pizza and kebab were priced at USD 5.8 and USD 6.4 per 300 g, respectively, in 2022.
Cuisine
Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet
Chained Outlets
Independent Outlets
Location
Leisure
Lodging
Retail
Standalone
Travel
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Saudi Arabia Quick Service Restaurants Market Size Summary

The Saudi Arabia Quick Service Restaurants (QSR) market is experiencing significant growth, driven by a combination of changing consumer preferences and the expansion of both global and local fast-food chains. The market is characterized by a strong preference for meat-based cuisines, particularly chicken, which has become the most consumed meat in the country. This trend has led QSR operators to diversify their menus with popular local dishes and international offerings, such as fried chicken sandwiches and burgers. The rise of chained QSRs is notable, as these establishments cater to the demand for traditional and local fast food, alongside healthier options. The youth demographic, which is increasingly inclined towards fast food, plays a crucial role in this market expansion, with many young consumers favoring convenience and variety in their dining choices.

The market landscape is highly competitive and fragmented, with major players including both international brands like McDonald's, KFC, and Burger King, and local chains such as Al Baik and Herfy. The adoption of digital ordering and delivery systems has been a key driver of growth, as a significant portion of the population embraces online and mobile platforms for food orders. The QSR sector is also benefiting from the cultural shift towards dining out, particularly among the younger population, who are more likely to consume fast food frequently. Despite economic challenges, the market continues to thrive, with local investors launching new QSR concepts and expanding existing franchises to meet the growing demand for quick and convenient dining options.

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Saudi Arabia Quick Service Restaurants Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Cuisine

      1. 1.1.1 Bakeries

      2. 1.1.2 Burger

      3. 1.1.3 Ice Cream

      4. 1.1.4 Meat-based Cuisines

      5. 1.1.5 Pizza

      6. 1.1.6 Other QSR Cuisines

    2. 1.2 Outlet

      1. 1.2.1 Chained Outlets

      2. 1.2.2 Independent Outlets

    3. 1.3 Location

      1. 1.3.1 Leisure

      2. 1.3.2 Lodging

      3. 1.3.3 Retail

      4. 1.3.4 Standalone

      5. 1.3.5 Travel

Saudi Arabia Quick Service Restaurants Market Size FAQs

The Saudi Arabia Quick Service Restaurants Market size is expected to reach USD 9.35 billion in 2024 and grow at a CAGR of 9.31% to reach USD 14.59 billion by 2029.

In 2024, the Saudi Arabia Quick Service Restaurants Market size is expected to reach USD 9.35 billion.

Saudi Arabia Quick Service Restaurants Market Report Snapshots

Saudi Arabia Quick Service Restaurants Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029