Saudi Arabia Quick Service Restaurants Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Saudi Arabia Quick Service Restaurants Market Analysis

The Saudi Arabia Quick Service Restaurants Market size is estimated at 10.35 billion USD in 2025, and is expected to reach 14.19 billion USD by 2030, growing at a CAGR of 6.51% during the forecast period (2025-2030).

The Saudi Arabian quick service restaurant industry is experiencing significant transformation driven by changing consumer preferences and lifestyle patterns. The sector has witnessed substantial growth in consumer demand for convenient dining options, particularly among the younger demographic, with studies showing that approximately 85% of Saudi Arabian youth now prefer fast food over traditional home-cooked meals. This shift in consumption patterns has led to the rapid expansion of both international and local quick-service chains across the country. The industry is also adapting to evolving dietary preferences, with many establishments introducing healthier menu options and transparent nutritional information to cater to health-conscious consumers.

The quick-service restaurant landscape is witnessing remarkable technological integration and operational innovations. In early 2023, major industry player Alshaya Group inaugurated a state-of-the-art production facility in Saudi Arabia, capable of producing 60,000 baked goods daily to supply over 400 Starbucks outlets across the country. This development exemplifies the industry's move toward centralized production facilities to ensure consistency and efficiency in food preparation. The sector is also embracing digital transformation through mobile ordering platforms, self-service kiosks, and advanced delivery systems to enhance customer experience and operational efficiency, showcasing advancements in restaurant technology.

The industry is benefiting significantly from Saudi Arabia's growing tourism sector, which recorded 93.5 million tourist arrivals in 2022, comprising 16.5 million foreign tourists and 77 million domestic travelers. This surge in tourism has generated substantial opportunities for quick-service restaurants, particularly in high-traffic locations such as shopping malls, tourist destinations, and transportation hubs. The sector has responded by diversifying menu offerings to cater to both local and international tastes, while maintaining cultural sensitivity and adherence to local dietary preferences.

The market is characterized by intense competition between international chains and local operators, driving innovation in menu offerings and service delivery. Major international chains have established a strong presence, with McDonald's operating 214 outlets, Burger King maintaining 200 locations, and KFC running 220 restaurants across the country. These establishments are adapting their menus to local tastes while maintaining global quality standards, with standardized pricing for popular items such as pizza and kebab at USD 5.8 and 6.4 per 300g respectively. Local chains are competing effectively by leveraging their understanding of regional preferences and introducing innovative fusion concepts that blend international fast-food styles with traditional Saudi flavors. The rise of fast food chains in Saudi Arabia is evident in these competitive dynamics.

Saudi Arabia Quick Service Restaurants Market Trends

Saudi Arabia's quick-service restaurant industry growing in popularity among the youth, due to the increase in disposable income

• Quick service restaurants are expected to register a CAGR of 5.99% by value during the study period. Saudi Arabia has a large and growing youth population, and younger consumers tend to be more open to trying new foods and experimenting with different cuisines. Around 85% of Saudi Arabian youths prefer fast food to home-cooked food. Fast-food chains offer a range of items that appeal to younger consumers, including burgers, pizzas, and fried chicken. In addition, students with the highest monthly family income of USD 5,599.73 and above registered a significantly higher frequency of fast-food consumption than those with a lower monthly family income.
• The fast-food franchise in Saudi Arabia is expected to grow in 2023. Facilities such as drive-thru, takeaway, and home delivery are widely used by Saudis. Some of the major QSR chains operating in Saudi Arabia include global brands such as McDonald's, KFC, Subway, and Burger King, as well as local brands such as Al Baik and Herfy. These chains have been expanding rapidly in the country, with many opening new locations in major cities and towns. The initial requirement to set up franchises of global fast-food chains like McDonald's in the country ranges from USD 1.05 million - USD 2.23 million, depending on the location. Similarly, for KFC, the initial investment required is USD 1.44 million - USD 2.77 million. The key driver of growth in the QSR outlets in Saudi Arabia is the increased adoption of online and mobile ordering platforms, with a high percentage of the population now owning smartphones and having access to the internet. Saudi Arabia is the third-largest smartphone market in the world, with 72.8% of its population owning a smartphone. Many QSR chains have invested in digital ordering and delivery systems to meet the growing demand for convenience.

Popular QSR dishes in Saudi Arabia include burgers, kebabs, fried chicken, pizzas, qatayef, and sandwiches

• With the limited availability of entertainment options, the culture of eating at restaurants and food trucks gained prominence in the country. The consumption of fast food particularly increased among the younger population of the country. In 2022, around 30% of the population consumed fast food more than twice a week. Despite the cost of living, consumers have recently spent more money on takeaway and fast food than ever before. This increase is especially noteworthy because it follows the takeaway tradition post-pandemic. Moreover, with a relatively high per capita income of USD 24,216 in 2022, Saudis spent about 18% of their income on food and an estimated USD 355 monthly on eating out in restaurants.
• Popular QSR dishes preferred by the consumers in the country are burgers (costing USD 6.8 per 300 g), kebabs (USD 6.4 per 300 g), fried chicken (USD 7.25 per 300 g), pizzas (USD 5.8 per 300 g), qatayef (4.6 per 300 g), and sandwiches (USD 5.2 per 300 g). The average order value in the QSR segment increased by 9.75% from 2017 to 2022, owing to the rising inflation rate, which increased by an average of 3-4% from 2017 to 2022, and the number of orders per year which increased to more than 26,362 per outlet in 2022. In recent years, local investors have also developed new home-grown QSR chains along with expanding their franchises. For instance, as of 2022, local chain Maestro Pizza had over 170 outlets and was preferred by many Saudi and Arab consumers for its quality and price. It has become a formidable competitor to several global chains like Pizza Hut and Domino's. Also, another local chain Al Baik has become extremely popular in the country, with its outlet count expected to increase from 40 to 150 during the study period.

Segment Analysis: Cuisine

Meat-based Cuisines Segment in Saudi Arabia QSR Market

The meat-based cuisines segment dominates the Saudi Arabian quick service restaurant market, holding approximately 27% market share in 2024. This significant market position is driven by the strong cultural preference for meat-based dishes in Saudi Arabian cuisine, particularly chicken and lamb. The high per capita poultry consumption, reaching nearly 41 kg annually, has encouraged QSR operators to expand their meat-based offerings. Major international chains like KFC, McDonald's, and Burger King have capitalized on this trend by offering a wide variety of chicken and beef-based items. The segment's growth is particularly pronounced in major cities like Riyadh and Jeddah, where the penetration rate of fast-food chains serving meat-based dishes is notably higher.

Ice Cream Segment in Saudi Arabia QSR Market

The ice cream segment is emerging as the fastest-growing category in the Saudi Arabian fast food market, projected to expand at approximately 10% CAGR from 2024 to 2029. This remarkable growth is fueled by increasing demand for unique and innovative flavors among young consumers, particularly aligned with the region's hot climate. The segment's expansion is further supported by the rising popularity of alternative frozen desserts like frozen yogurt and gelato, which offer healthier options for health-conscious consumers. International ice cream chains have recognized this potential, introducing premium ingredients and localized flavors to cater to Saudi preferences. The segment is also witnessing significant innovation in dairy-free and vegan ice cream options, responding to evolving consumer preferences among millennials.

Remaining Segments in Cuisine Segmentation

The Saudi Arabian QSR market features several other significant segments including burgers, pizza, bakeries, and other specialized cuisines. The burger segment maintains a strong presence with its fusion of international and local flavors, while pizza chains continue to adapt their offerings with regional toppings and flavors. The bakery segment has carved out its niche by offering both traditional Middle Eastern and European-style baked goods, particularly appealing to the breakfast and snacking occasions. Other QSR cuisines, including snacks, desserts, and international food items, contribute to the market's diversity by offering unique dining experiences and catering to various consumer preferences throughout the day.

Segment Analysis: Outlet

Independent Outlets Segment in Saudi Arabia QSR Market

Independent outlets dominate the Saudi Arabian quick service restaurant market, holding approximately 52% market share in 2024. These outlets are characterized by their local or regional focus and provide distinctive menus, personalized service, and authentic dining experiences compared to their chained counterparts. Popular independent outlets like Al Baik, Shawarmer, Kudu, Burgerizzr, Pizza Amore, and Raising Cane have established a strong presence in the market by specializing in various fast-food items. The success of independent outlets can be attributed to their ability to cater to local tastes and preferences, while maintaining quality and authenticity in their offerings. These restaurants often operate with more flexibility in menu customization and pricing strategies, allowing them to quickly adapt to changing consumer preferences and market conditions.

Chained Outlets Segment in Saudi Arabia QSR Market

The chained outlets segment is projected to experience robust growth with approximately 9% CAGR during 2024-2029, driven by the increasing presence of international restaurant chains and changing consumer preferences. Global brands like McDonald's with 214 outlets, Burger King with 200 outlets, and KFC with 220 outlets have established a significant presence in Saudi Arabia, offering standardized quality and consistent menu options. The growth is further supported by the rising adoption of digital ordering systems and delivery platforms, with many chains investing in technology to enhance customer experience. These outlets are particularly successful in attracting younger consumers who prefer international brands and modern dining experiences. The expansion of shopping malls and commercial centers has also created new opportunities for chained outlets to establish their presence, particularly in major cities like Riyadh and Jeddah.

Segment Analysis: Location

Standalone Segment in Saudi Arabia QSR Market

The standalone segment dominates the Saudi Arabian fast food market, commanding approximately 72% market share in 2024. This significant market position is primarily driven by the growing demand for independent and unique dining experiences, as consumers increasingly prefer personalized service over standardized chain restaurants. The segment's success can be attributed to the rising fast-food consumption patterns in the country, prompting numerous operators to establish independent pizza and burger shops in high-traffic areas to reach wider consumer bases. These restaurant operators are investing heavily in technology systems to enhance operational efficiency and customer experience. The popularity of standalone QSRs is particularly evident in major cities like Riyadh and Jeddah, where the high percentage of expatriates, accounting for about 13.5 million people, drives demand for convenient and affordable dining options.

Retail Segment in Saudi Arabia QSR Market

The retail segment is projected to be the fastest-growing location type in the Saudi Arabian QSR market, expected to grow at approximately 10% during 2024-2029. This robust growth is primarily driven by the expansion of shopping malls and hypermarkets across the country. The segment's growth is further supported by the increasing integration of dining options within retail spaces, with many malls and shopping centers featuring extensive food courts. Major international fast-food chains like McDonald's, Domino's, and KFC have established a strong presence in retail locations throughout the country. The segment's growth is particularly notable in major cities like Riyadh and Jeddah, which are considered prime locations for upmarket malls and shopping centers. The presence of more than 65 shopping malls with over 4,048 shops provides significant opportunities for QSR expansion in retail locations.

Remaining Segments in Location Segmentation

The Saudi Arabian QSR market's location segmentation also includes travel, lodging, and leisure segments, each serving distinct consumer needs. The travel segment caters to transportation hubs including railways, airways, and roadways, offering convenient dining options for travelers. The lodging segment benefits from the growing tourism industry and serves hotel and resort guests with various cuisine options. The leisure segment focuses on entertainment venues such as movie theaters, gaming areas, and sporting events, providing quick service food options to entertainment seekers. These segments collectively contribute to the diverse and dynamic nature of the Saudi Arabian QSR market, each targeting specific consumer occasions and preferences.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country level metrics that present the fundamental structure of the industry. Presented in the form of 60+ free charts, the section covers difficult to find data on various countries on number of outlets, average order values, and menu analysis by foodservice channels, cuisine specific insights related to full service restaurants and quick service restaurants, market trends and market size insights on cafes, bars & pubs, juice/smoothies bars, specialty tea and coffee shops, and cloud kitchen etc.