Who are the key players in Saudi Arabia Protein Bar Market?

The Hershey Company, Simply Good foods USA (Quest Nutrition), Barebells Functional Foods AB, Lifefood International and Glanbia PLC (ThinkProtein) are the major companies operating in the Saudi Arabia Protein Bar Market. Read More

What years does this Saudi Arabia Protein Bar Market cover, and what was the market size in 2023?

In 2023, the Saudi Arabia Protein Bar Market size was estimated at USD 2.66 million. The report covers the Saudi Arabia Protein Bar Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Saudi Arabia Protein Bar Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Saudi Arabia Protein Bar Market Size

Market Size of Saudi Arabia Protein Bar Industry

Study Period	2019 - 2029
Base Year For Estimation	2023
Market Size (2024)	USD 2.89 Million
Market Size (2029)	USD 4.26 Million
CAGR (2024 - 2029)	8.13 %
Market Concentration	Low
Major Players *Disclaimer: Major Players sorted in no particular order

Saudi Arabia Protein Bar Market Analysis

The Saudi Arabia Protein Bar Market size is estimated at USD 2.86 million in 2023, and is expected to reach USD 4.22 million by 2028, growing at a CAGR of 8.11% during the forecast period (2023-2028).

The rising consumer demand for convenient and healthy on-the-go snack options is driving the sales of protein bars in Saudi Arabia. The changing lifestyles of people, involving the consumption of smaller meals, have led to increased consumption of snacks. Hence, protein bars, being the healthier option, are witnessing increasing demand. Protein bars have opportunities within functional ingredients, reduced sugar, high fiber, and plant proteins. The trending innovations in the category involve modification in packaging and the launch of targeted consumer products. People have been consuming protein bars for weight loss, weight gain, meal replacement, and muscle gain.

Further, the growing trend of millennials adopting different diets signals a change in purchasing habits that is a significant shift from that of earlier generations. Companies across the protein bar market, from producers to retailers, are already investing in these opportunities. Market-leading brands are increasingly focusing on product line expansions to emerge as category winners. For instance, in June 2021, Think launched High Protein Crisp bars globally, including in Saudi Arabia. The company claims that the product contains 15 grams of protein and two grams of sugar, is gluten-free, and provides just 150 calories or less. The High Protein Crisp bar was made available in two flavors: Chocolate Crisp and Lemon Crisp. All the above-mentioned factors are expected to drive the market’s growth.

Saudi Arabia Protein Bar Industry Segmentation

Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.

The report is segmented by type and distribution channel. Based on type, the market is segmented into vegan protein bars and regular protein bars. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, online stores, and other distribution channels. The market sizing has been done in value terms (USD) for all the above-mentioned segments.

Type
		Vegan Protein Bar
		Regular Protein Bar

Distribution Channel
		Supermarket/Hypermarket
		Convenience/Grocery Stores
		Online Stores
		Other Distribution Channels

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Saudi Arabia Protein Bar Market Size Summary

The protein bar market in Saudi Arabia is experiencing significant growth, driven by increasing consumer demand for convenient and healthy snack options. The market is characterized by a shift in consumer lifestyles towards smaller, more frequent meals, which has led to a rise in the consumption of snacks like protein bars. These bars are gaining popularity due to their health benefits, such as aiding in weight management and providing a sense of satiety, which helps in controlling appetite and preventing overeating. The market is also benefiting from the growing awareness of healthy eating habits and the desire for on-the-go meal solutions, particularly among health-conscious individuals following specialty diets like plant-based and keto. The demand for protein bars is further fueled by marketing efforts from fitness clubs and the increasing number of health-conscious consumers in the region.

The market landscape is competitive, with both regional and global players such as Think Protein, The Hershey Company, and Simply Good Foods USA (Quest Nutrition) actively participating. These companies are focusing on product innovation, offering clean label, vegan, and gluten-free options, as well as introducing new flavors and packaging designs to attract consumers. The introduction of products like Think Protein's High Protein Crisp bars and vegan protein bars by Tom Oliver highlights the trend towards high-protein, low-sugar snacks. The market is expected to continue its upward trajectory, supported by the ongoing industrialization, busy lifestyles, and increased health awareness among the population, particularly in the Gulf Cooperation Council region.

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Saudi Arabia Protein Bar Market Size - Table of Contents

1. MARKET DYNAMICS
1. 1.1 Market Drivers
  1. 1.1.1 Increasing Consumer Inclination Toward Convenient on-the-go Snacking Due to Hectic Lifestyles
  2. 1.1.2 Growing Health Consciousness
2. 1.2 Market Restraints
  1. 1.2.1 High Cost of Products due to Import Dependency
3. 1.3 Porter's Five Forces Analysis
  1. 1.3.1 Threat of New Entrants
  2. 1.3.2 Bargaining Power of Buyers/Consumers
  3. 1.3.3 Bargaining Power of Suppliers
  4. 1.3.4 Threat of Substitute Products
  5. 1.3.5 Intensity of Competitive Rivalry
2. MARKET SEGMENTATION
1. 2.1 Type
  1. 2.1.1 Vegan Protein Bar
  2. 2.1.2 Regular Protein Bar
2. 2.2 Distribution Channel
  1. 2.2.1 Supermarket/Hypermarket
  2. 2.2.2 Convenience/Grocery Stores
  3. 2.2.3 Online Stores
  4. 2.2.4 Other Distribution Channels