Market Share of Saudi Arabia Protein Bar Industry
The market is concentrated with regional and global competitors. Some of the major players in the market include Think Protein, The Hershey Company, and Simply Good Foods USA (Quest Nutrition). Players operating in the protein bar market consider various factors to make their products more appealing to customers, offering products that are clean-label, vegan, and gluten-free, along with innovative packaging designs. Protein bars are available in a variety of flavors. Manufacturers continuously innovate new bar products or technological advancements to increase their shares. Further, the companies have been introducing new and innovative ways to address various functional properties to make their product unique from the existing products. Owing to the rapidly developing nature of the market, new product innovation has become the most commonly used strategy, as it helps to understand the changing needs of the consumers in the market.
Saudi Arabia Protein Bar Market Leaders
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The Hershey Company
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Simply Good foods USA (Quest Nutrition)
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Barebells Functional Foods AB
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Lifefood International
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Glanbia PLC (ThinkProtein)
*Disclaimer: Major Players sorted in no particular order
