Saudi Arabia Protein Bar Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 2.89 Million |
| Market Size (2029) | USD 4.26 Million |
| CAGR (2024 - 2029) | 8.13 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Saudi Arabia Protein Bar Market Analysis
The Saudi Arabia Protein Bar Market size is estimated at USD 2.86 million in 2023, and is expected to reach USD 4.22 million by 2028, growing at a CAGR of 8.11% during the forecast period (2023-2028).
The rising consumer demand for convenient and healthy on-the-go snack options is driving the sales of protein bars in Saudi Arabia. The changing lifestyles of people, involving the consumption of smaller meals, have led to increased consumption of snacks. Hence, protein bars, being the healthier option, are witnessing increasing demand. Protein bars have opportunities within functional ingredients, reduced sugar, high fiber, and plant proteins. The trending innovations in the category involve modification in packaging and the launch of targeted consumer products. People have been consuming protein bars for weight loss, weight gain, meal replacement, and muscle gain.
Further, the growing trend of millennials adopting different diets signals a change in purchasing habits that is a significant shift from that of earlier generations. Companies across the protein bar market, from producers to retailers, are already investing in these opportunities. Market-leading brands are increasingly focusing on product line expansions to emerge as category winners. For instance, in June 2021, Think launched High Protein Crisp bars globally, including in Saudi Arabia. The company claims that the product contains 15 grams of protein and two grams of sugar, is gluten-free, and provides just 150 calories or less. The High Protein Crisp bar was made available in two flavors: Chocolate Crisp and Lemon Crisp. All the above-mentioned factors are expected to drive the market’s growth.
Saudi Arabia Protein Bar Market Trends
Demand for Convenient and Healthy On-the-Go Snacking is Increasing Due to Hectic Lifestyles
The demand for convenience foods has been growing rapidly due to changes in social and economic patterns, increasing expenditure on food and beverage, awareness about healthy foods, changes in meal patterns and existing food habits, and the desire to taste new products. The demand for snacks, including protein bars, has been increasing in the Gulf Cooperation Council (GCC) over the past few years due to the rising industrialization, busy lifestyles, and the increasing female working population. According to the General Authority for Statistics of Saudi Arabia, the female labor force participation rate among nationals in Saudi Arabia was 31.4% in 2021.
The increasing health awareness among the young population, owing to the rising lifestyle diseases and the benefits of healthy snacking, boosts protein bar demand. As high-protein foods give a feeling of satiety, they are a good method to control appetite, avoid overeating, and gain weight, which has led to the increased popularity of protein bars. For instance, according to the World Bank, in 2022, more than half of the adult population in Saudi Arabia was overweight, and one out of five was considered obese. Social media, travel experiences, and exposure to international brands are other factors boosting the demand for similar snack options domestically.
Regular Bars as Snack Products Hold the Major Share of the Market
Health-conscious customers are turning to specialty diets such as keto, but they do not want to deal with the hassles of frequently cooking to achieve their fitness goals due to their busy lifestyles. Protein bars have become the perfect delivery system for these consumers due to their “ready-to-eat,” “on-the-go” nature. Moreover, marketing campaigns for protein bars as a substitute for meal replacement by fitness clubs have increased the sales of these products. With the increasing number of health clubs and surging awareness about protein bars, the market is expected to witness a rise in demand during the forecast period.
Moreover, meat is a prominent part of many meals in Saudi Arabia's traditional diet, which includes animal products. As a result, the cultural preference for animal-based proteins encourages more people to eat regular protein bars, which frequently include ingredients like whey protein from milk. Hence, various animal-based protein bar brands are available in Saudi Arabia. For example, Quest Nutrition Bars, Optimum Nutrition Protein Bars, MET-Rx Protein Plus Bars, MusclePhram Combat Crunch Bars, and Pure Protein Bars, among others, contain animal-based proteins such as whey protein isolate, casein, and milk protein isolate. All these factors drive the regular protein bar market in this region.
Saudi Arabia Protein Bar Industry Overview
The market is concentrated with regional and global competitors. Some of the major players in the market include Think Protein, The Hershey Company, and Simply Good Foods USA (Quest Nutrition). Players operating in the protein bar market consider various factors to make their products more appealing to customers, offering products that are clean-label, vegan, and gluten-free, along with innovative packaging designs. Protein bars are available in a variety of flavors. Manufacturers continuously innovate new bar products or technological advancements to increase their shares. Further, the companies have been introducing new and innovative ways to address various functional properties to make their product unique from the existing products. Owing to the rapidly developing nature of the market, new product innovation has become the most commonly used strategy, as it helps to understand the changing needs of the consumers in the market.
Saudi Arabia Protein Bar Market Leaders
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The Hershey Company
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Simply Good foods USA (Quest Nutrition)
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Barebells Functional Foods AB
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Lifefood International
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Glanbia PLC (ThinkProtein)
*Disclaimer: Major Players sorted in no particular order
Saudi Arabia Protein Bar Market News
- June 2023: think!, a part of Glanbia Performance Nutrition, offers high-protein snacks. The company announced the launch of two new dessert-inspired flavors for its best-selling line of High Protein Bars, including Boston Crème Pie and Chocolate Mint.
- April 2023: Divine Chocolates expanded its market in Saudi Arabia. The company's product portfolio includes For Fit, a healthy chocolate bar that is halal certified, contains whey protein and no added sugar, and is gluten-free.
- March 2023: OptiBiotix Health PLC, a supplier of microbiome-health ingredients, launched its GoFigure consumer line of nutritional shakes and bars in Saudi Arabia. GoFigure products feature OptiBiotix’s trademark weight-management ingredient, SlimBiome.
Saudi Arabia Protein Bar Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Increasing Consumer Inclination Toward Convenient on-the-go Snacking Due to Hectic Lifestyles
4.1.2 Growing Health Consciousness
4.2 Market Restraints
4.2.1 High Cost of Products due to Import Dependency
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Vegan Protein Bar
5.1.2 Regular Protein Bar
5.2 Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Convenience/Grocery Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCo Inc.
6.3.2 Simply Good Foods USA Inc. (Quest Nutrition)
6.3.3 General Mills Inc.
6.3.4 The Hershey Company (ONE Brands LLC)
6.3.5 Barebells Functional Foods AB
6.3.6 KBF Enterprises Ltd (Warrior Supplements)
6.3.7 Glanbia PLC (ThinkProtein)
6.3.8 Lifefood International
6.3.9 Kind LLC
6.3.10 Cliff Bar and Company
6.3.11 OptiBiotix Health Plc
6.3.12 Ludwig Weinrich GmbH & Co. KG (Divine Chocolate)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Saudi Arabia Protein Bar Industry Segmentation
Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.
The report is segmented by type and distribution channel. Based on type, the market is segmented into vegan protein bars and regular protein bars. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, online stores, and other distribution channels. The market sizing has been done in value terms (USD) for all the above-mentioned segments.
| Type | |
| Vegan Protein Bar | |
| Regular Protein Bar |
| Distribution Channel | |
| Supermarket/Hypermarket | |
| Convenience/Grocery Stores | |
| Online Stores | |
| Other Distribution Channels |
Saudi Arabia Protein Bar Market Research Faqs
How big is the Saudi Arabia Protein Bar Market?
The Saudi Arabia Protein Bar Market size is expected to reach USD 2.89 million in 2024 and grow at a CAGR of 8.13% to reach USD 4.26 million by 2029.
What is the current Saudi Arabia Protein Bar Market size?
In 2024, the Saudi Arabia Protein Bar Market size is expected to reach USD 2.89 million.
Who are the key players in Saudi Arabia Protein Bar Market?
The Hershey Company, Simply Good foods USA (Quest Nutrition), Barebells Functional Foods AB, Lifefood International and Glanbia PLC (ThinkProtein) are the major companies operating in the Saudi Arabia Protein Bar Market.
What years does this Saudi Arabia Protein Bar Market cover, and what was the market size in 2023?
In 2023, the Saudi Arabia Protein Bar Market size was estimated at USD 2.66 million. The report covers the Saudi Arabia Protein Bar Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Saudi Arabia Protein Bar Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Saudi Arabia Protein Bar Industry Report
Statistics for the 2024 Saudi Arabia Protein Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Saudi Arabia Protein Bar analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
