Market Size of Saudi Arabia POS Terminal Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 10.62 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Saudi Arabia POS Terminal Market Analysis
The Saudi Arabian POS Terminal market was valued at USD 1.42 billion in the previous year and is expected to register a CAGR of 10.62 % during the forecast period to become USD 2.6 billion by the next five years. The POS terminal industry has grown significantly in recent years, owing to its capacity to provide a higher return on investment and ease of use. POS systems, which permit transactions from the key component of organizations in areas such as retail, hospitality, transportation, and banking, have grown in popularity in enterprises of all sizes over the years.
- When a credit or debit card is used to pay for anything, a traditional point-of-sale (POS) terminal scans the magnetic strip. It determines if there is enough money in the account holder's linked bank account or e-wallet to transmit to the retailer and complete the transaction. The sale is recorded, and a receipt is emailed, printed, or texted to the customer.
- In March 2022, Bank AlJazira partnered with JCB International Co., Ltd. to launch JCB acceptance through its POS and ATM network devices deployed across the Kingdom of Saudi Arabia (KSA). This also highlights the role of Saudi Payments in enabling international payment schemes to operate in the KSA market. This partnership allows Bank AlJazira to accept JCB Cards across their POS and ATM terminals deployed throughout the country.
- Similarly, in March 2023, American Express Saudi Arabia announced a strategic partnership with Riyad Bank to permit merchants on Riyad Bank's Point of Sale (POS) network to accept American Express Card payments. Through this partnership, American Express Cardmembers will have access to pay with their Cards at a significant number of new locations, providing greater payment choice and wider acceptance for them.
- The market was expected to witness a significant boost from the hospitality sector as hotels re-opened after the COVID-19 pandemic. Furthermore, the country's focus on tourism is expected to drive the demand for POS terminals. For instance, in May 2022, according to the Saudi Tourism Authority, Saudi Arabia is targeting 70 million visitors in 2022 compared to 62 million visitors in 2021. Hospitality point-of-sale systems are computerized systems that incorporate cash registers, computers, and peripheral equipment.
- However, cyber security remains a constant threat to POS terminal devices and their software network, as it shares sensitive information of users, merchants, and banks. According to Kaspersky, the number of cyber-attacks increased by 46% to almost 656,045 in the first four months of 2022, in comparison to 449,082 infections during the same in 2021. This requires stringent measures to ensure data security against such high attacks.
- Because of the COVID-19 pandemic, there was an increased demand for contactless payments, necessitating the installation of POS terminals equipped with NFC, RFID, and other technologies capable of accepting payments contactless. Customers use these payment options and expect more businesses to offer them. According to the Saudi Central Bank and Visa, during the COVID-19 pandemic, contactless payments surged exponentially, making the country the highest in the Middle East and North Africa region.
Saudi Arabia POS Terminal Industry Segmentation
The scope of the study includes Fixed and Mobile POS Terminals. Fixed/EPOS Terminals are PC-based workstations, namely LAN-available terminals and PC-class Processors, that are fully programmable and can transmit data to other devices unrestrictedly. Mobile Terminals include electronic funds terminals such as countertop, multilane, tablet, handheld terminals, PCI-DSS approved chip & PIN devices, approved chip & signature devices, and mPOS devices. All other systems, such as PC-based systems, PIN pads, etc., are excluded from the scope.
The Saudi Arabia POS terminal market is segmented by Type (Fixed Point-of-Sale Terminals and Mobile/Portable Point-of-Sale Terminals) and by End-user Industry (Retail, Hospitality, and Healthcare). The study tracks the number of POS terminals in the country. All the above segments of this market are valued in USD.
By Type | |
Fixed Point-of-Sale Systems | |
Mobile/Portable Point-of-Sale Systems |
By End-user Industry | |
Retail | |
Hospitality | |
Healthcare | |
Other End-user Industries |
Saudi Arabia POS Terminal Market Size Summary
The Saudi Arabian POS terminal market is experiencing robust growth, driven by the increasing adoption of electronic payment systems across various sectors such as retail, hospitality, transportation, and banking. The market's expansion is fueled by the demand for systems that offer higher returns on investment and ease of use, with a significant shift towards contactless payment solutions. The integration of technologies like NFC and RFID has facilitated the rise of contactless payments, which have become increasingly popular due to their convenience and speed. Strategic partnerships and collaborations, such as those between Bank AlJazira and JCB International, and American Express Saudi Arabia and Riyad Bank, have further enhanced the market's capabilities by expanding the acceptance of international payment cards. The hospitality sector's recovery post-COVID-19 and the country's focus on boosting tourism are also contributing to the heightened demand for POS terminals.
The retail industry stands out as a major driver of POS terminal demand, with a growing emphasis on e-payments and customer retention strategies. The shift towards a cashless economy is evident, with a significant portion of transactions now conducted through electronic means. Collaborations between POS providers and financial institutions, such as UnionPay International's partnership with Bank Albilad, have expanded the reach of POS networks, supporting the retail sector's growth. Local players are actively capturing market share by forming strategic alliances and enhancing their service offerings, as seen with PayTabs' acquisition of Digital Pay. The market is moderately competitive, with key players like Geidea, Ingenico, and VeriFone leveraging strategic initiatives to increase their presence and profitability. The ongoing development of integrated POS solutions and cross-border payment services, such as the collaboration between Saudi Arabia and Qatar's payment networks, underscores the dynamic nature of the market.
Saudi Arabia POS Terminal Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Value Chain Analysis
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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1.4 Assessment of COVID-19 Impact on the Market
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Fixed Point-of-Sale Systems
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2.1.2 Mobile/Portable Point-of-Sale Systems
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2.2 By End-user Industry
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2.2.1 Retail
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2.2.2 Hospitality
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2.2.3 Healthcare
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2.2.4 Other End-user Industries
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Saudi Arabia POS Terminal Market Size FAQs
What is the current Saudi Arabia POS Terminal Market size?
The Saudi Arabia POS Terminal Market is projected to register a CAGR of 10.62% during the forecast period (2024-2029)
Who are the key players in Saudi Arabia POS Terminal Market?
PAX Middle East, Geidea Solutions, VeriFone, Inc., Ingenico (Worldline) and Datecs Ltd. are the major companies operating in the Saudi Arabia POS Terminal Market.