Market Trends of Saudi Arabia Portable Air Conditioner Industry
Rising Household Expenditure On Home Appliances
- Gross national income per capita in Saudi Arabia is observing a continuous increase, and this is leading to people raising their spending for appliances of which portable AC is a part. The average revenue per household through the sales of Air conditioners in Saudi Arabia observed a rise during recent years with the opening of the global economy and a rise in income and expenditure level of the people.
- With rising household expenditure on home appliances, air conditioner manufacturing firms in Saudi Arabia are investing in innovative AC products to increase their share of revenue and regional competence. As Households prefer more technical enabled smart features in their appliances, smart ACs have been launched in the market, which can detect the room temperature and automatically adjust the temperature, attracting households to increase their spending.
Understand The Key Trends Shaping This Market
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Rising Online Sales of Appliances in Saudi Arabia
- The sale of home appliances in Saudi Arabia, either for small or major appliances, has observed a continuous rise through online channels. Consumers prefer to buy portable air conditioner products from the comfort of their homes with all the discounts and offers available in the channel. The share of e-commerce in electronics is observing a continuous increase in the region with rising sales revenue.
- This is leading a large number of existing and upcoming players in the market to make available their products through e-commerce and the company website. Rising online sales are helping manufacturers increase their market sales and reach a large number of the population at the same time. In addition to this, the share of major appliances in online sales has observed a continuous rise over the years, increasing to more than 11.4% last year.
