Market Share of Saudi Arabia MICE Industry
Saudi Arabia's MICE market is semi-fragmented, with the presence of many players. A strategic approach is paramount for a MICE company in Saudi Arabia to seize the opportunities in the expanding market. Key steps include forging robust partnerships with hotels, conference centers, and event venues. These alliances secure favorable rates and grant access to exclusive venues, elevating the company's service portfolio. Furthermore, embracing cutting-edge event technologies, from registration platforms to virtual event tools, can set the company apart, drawing in clients seeking forward-thinking solutions. The key market players include Sela, Benchmark Events, 360LIVE, Maasahaat, and Enso.
Saudi Arabia MICE Market Leaders
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Sela
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Benchmark Events
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360LIVE
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Maasahaat
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Enso
*Disclaimer: Major Players sorted in no particular order