Market Trends of Saudi Arabia Health And Fitness Club Industry
Membership-based Fitness and Health Clubs are the Most Popular
In the form of membership fees, health and fitness clubs offer various discounted plans and additional benefits to customers opting for these services. Many clubs are introducing health insurance and premium memberships, monthly and quarterly memberships, and a flexible, low-cost membership cancellation policy to encourage consumers to opt for fitness club membership. Also, monthly memberships with low cancellation fees have attracted more customers to gyms and fitness studios in recent years. The rising popularity of wellness tourism is expected to positively impact Saudi Arabia's health and fitness club market in the coming years.
Hotels and resorts in the country are increasingly opening high-end health and fitness clubs with advanced amenities like infrared therapy and body scanning, personal training, yoga and pilates studios, and spa facilities, among others. For instance, in 2023, Equinox, a fitness company based in Manhattan, revealed plans to run a resort within Saudi Arabia's Amaala project. The Equinox Resort Amaala will focus on sports, fitness, and lifestyle and comprise 128 keys, including two penthouses and amenities such as restaurants, a magnesium salt rooftop pool, spa, beach club, and an Equinox Fitness Club.
Health and Fitness Clubs are More Popular Among Men
Men have dominated the Saudi Arabia health and fitness club market over the years, accounting for the largest portion of the market share. Due to conservative norms, women in Middle Eastern nations have been less likely to engage in fitness services. Men in Saudi Arabia usually visit health and fitness clubs for stress management, mental well-being, and physical fitness. Health and fitness clubs also provide opportunities for individuals to socialize. Modern fitness clubs offer a wide range of services beyond traditional gym equipment, including personal training, group classes, and sports-specific training. These offerings cater to various fitness goals and interests, appealing to a broader male audience.
Furthermore, fitness clubs offer an environment for individuals to engage in exercises that aid rehabilitation or prevent injuries. Additionally, market players are investing in corporate wellness programs that include gym membership, as well as fitness incentives. These programs encourage male employees to participate in fitness activities.
