Market Trends of Saudi Arabia Hair Care Industry
This section covers the major market trends shaping the Saudi Arabia Hair Care Market according to our research experts:
Rapid Growth in Men's Grooming
The Saudi Arabian market has been witnessing rising demand for men's grooming products over the past few years. This growth is linked to the increasing levels of employment and higher disposable incomes. Men are more willing to invest time and money in a grooming routine, as being well-groomed and fashionable is increasingly linked to affluence and professional success. In addition, the social taboos, which associated men taking pride in their appearance as a sign of reduced masculinity, are diminishing. There is also an increasing demand for products with natural ingredients, owing to the health consciousness among the users. This growth in the men's category will have an impact on the hair care market in Saudi Arabia.
Growing E-commerce Penetration in the Market
The sales of hair products through e-commerce channels are growing rapidly in the country, fueled by the predominately young and tech-savvy population. Saudi Arabia positions itself as a great platform for exploring omnichannel opportunities. Moreover, Saudi Arabians are often the leading force behind the growth of technological trends in the region, facilitating the adoption of e-commerce within the country. Customers prefer purchasing products online, including hair care products, owing to the convenience and low cost. Moreover, the spending trends of Saudi Arabians are higher than that of many other developing countries. The World Bank ranks Saudi Arabia in its top 20 richest countries in terms of spending power, thus, providing lucrative opportunities for omnichannel ventures.
