Market Size of Saudi Arabia Hair Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.71 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Saudi Arabia Hair Care Market Analysis
The Saudi Arabian hair care market is anticipated to register a CAGR of 5.71% during the forecast period (2022-2027).
Social distancing at various levels has been a key measure to mitigate the transmission of COVID-19. The implementation of strict measures for social distancing is challenging, including in Saudi Arabia, due to its level of urbanization. Saudi Arabia had to shut down all commercial markets and malls, apart from pharmacies, supermarkets, and hypermarkets, to ensure the virus did not spread through crowding. However, the sales of products Hair care and personal hygiene products like soap and shower gel witnessed a surge in demand through the e-commerce channel. The COVID-19 pandemic has also resulted in the generation of opportunities for many private players to emerge in the markets to cater to the inflated demand. For instance, In June 2020, Amazon opened its virtual doors in Saudi Arabia, Amazon.sa, which includes 34 categories including fashion, hair care, perfumes and beauty, and others in English and Arabic.
The demand for hair care products is increasing at a healthy rate in the country, as the consumers are increasingly focusing on upgrading to higher-quality products to maintain their hair health. This has led to more global products being launched in the local market.
With a large section of the population suffering from hair loss and common hair problems, such as dandruff, the usage of hair products in the region has been on the rise. The rising pollution levels in the country could also drive the need for hair care products. The rising number of salons in the country also led to the growth in the demand for hair care products.
Saudi Arabia Hair Care Industry Segmentation
Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp and, to a lesser extent, facial and other body hair. Hair care products include Hair conditioner, Shampoo, Hair spray, Hair oil, Hair wax, Beard oil etc. The Saudi Arabian hair care market is segmented by product type into shampoo, conditioner, hair oil, and other product types. The market is segmented by distribution channel into hypermarkets/supermarkets, specialty stores, online stores, convenience stores, pharmacies/drug stores, and other distribution channels. The report offers market size and forecasts for the hair care market in value (USD million) for all the above segments.
| By Product Type | |
| Shampoo | |
| Conditioner | |
| Hair Oil | |
| Other Product Types |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Convenience Stores | |
| Pharmacies/Drug Stores | |
| Online Retailing | |
| Other Distribution Channels |
Saudi Arabia Hair Care Market Size Summary
The Saudi Arabian hair care market is experiencing a robust growth trajectory, driven by a combination of factors including increased consumer awareness and demand for high-quality hair care products. The market has seen a surge in the adoption of e-commerce channels, particularly during the COVID-19 pandemic, which prompted a shift in consumer purchasing behavior towards online platforms. This shift has been facilitated by the country's young and tech-savvy population, who prefer the convenience and cost-effectiveness of online shopping. The market is characterized by a fragmented landscape with numerous global brands such as Unilever, Shiseido Co. Ltd, Procter & Gamble, and L'Oréal SA competing for market share. These companies are leveraging opportunities through product innovation, market expansion, and strategic partnerships to cater to the evolving beauty concerns of the population.
The demand for hair care products in Saudi Arabia is further bolstered by rising pollution levels and common hair issues like dandruff, which have led to increased product usage. The growing number of salons and the rising interest in men's grooming products, linked to higher disposable incomes and changing social norms, are also contributing to market growth. Consumers are increasingly seeking products with natural ingredients, reflecting a broader health consciousness. The market's expansion is supported by significant spending power, positioning Saudi Arabia as a lucrative platform for omnichannel ventures. As the market continues to evolve, key players are focusing on introducing new products and expanding their presence to meet consumer interests and capture a larger market share.
Saudi Arabia Hair Care Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Shampoo
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2.1.2 Conditioner
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2.1.3 Hair Oil
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2.1.4 Other Product Types
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Specialty Stores
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2.2.3 Convenience Stores
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2.2.4 Pharmacies/Drug Stores
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2.2.5 Online Retailing
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2.2.6 Other Distribution Channels
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Saudi Arabia Hair Care Market Size FAQs
What is the current Saudi Arabia Hair Care Market size?
The Saudi Arabia Hair Care Market is projected to register a CAGR of 5.71% during the forecast period (2024-2029)
Who are the key players in Saudi Arabia Hair Care Market?
Unilever, Shiseido Co., Ltd.), Procter & Gamble., L'Oréal S.A. and Kao Corporation are the major companies operating in the Saudi Arabia Hair Care Market.
