Market Share of Saudi Arabia Hair Care Industry
The Saudi Arabian hair care market is fragmented, with the presence of various global brands competing to gain prominent market shares. The market has witnessed rapid growth, with the increasing beauty concerns of the population. The major players in the market, such as Unilever, Shiseido Co. Ltd, Procter & Gamble, and L'Oréal SA, are utilizing this opportunity by introducing various hair care products in the market. Players are also incorporating natural/organic products in their portfolio. The players operating in the market are focusing on adopting key strategies like product innovation, rapid market expansion, mergers and acquisitions, and partnerships to gain better market share. The key players are focusing on introducing new products and expanding their presence into new markets to cater to the interests of consumers and achieve major market share.
Saudi Arabia Hair Care Market Leaders
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Unilever
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Shiseido Co., Ltd.)
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Procter & Gamble.
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L'Oréal S.A.
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Kao Corporation
*Disclaimer: Major Players sorted in no particular order
