Market Trends of Saudi Arabia Event Management Industry
The Market is Influenced by Major International Events Being Held in Saudi Arabia
Saudi Arabia has become a prominent global center for international events and exhibitions, showcasing its rich cultural heritage and rapid economic growth. Events such as Expo 2030 and World Cup 2034 would be significant milestones in the country. Four special economic zones (SEZs) were also established to attract foreign investors. The International Saudi Halal Expo held in Riyadh highlighted advancements in the Halal economy. The Thailand Mega Fair, which took place in Riyadh, featured various industries. Saudi Arabia is increasingly becoming a key destination for global events in technology, defense, luxury, and health, demonstrating its significant presence on the world stage and dedication to innovation. The growing number of events across different industries in Saudi Arabia is expected to boost market growth in the years ahead.
Integration of Advanced Technologies with the Event Management Industry
The event planning industry has undergone significant changes in recent years, mainly fueled by integrating advanced technologies like VR, AR, and event management software. Utilizing spreadsheets and manual procedures to coordinate events is a thing of the past. Event management software has completely revolutionized the way events are planned, executed, and monitored. These platforms streamline the entire event lifecycle, from registration and ticketing to attendee management and data analytics. The event management landscape is rapidly evolving, driven by technology and the changing expectations of attendees. However, it is Artificial Intelligence (AI) that truly stands out as the technology that has revolutionized the industry. AI has emerged as a powerful tool capable of simplifying processes, enhancing customization, and optimizing resource allocation. Its remarkable capabilities have introduced groundbreaking solutions that completely transform the event planning and execution process while also enhancing attendee engagement. For example, SenseTime offered guests an engaging and interactive experience across 5 zones - Boulevard City, Combat Field, Winter Wonderland, Safari, and Riyadh Front using AI + AR technologies, enabling guests to immerse themselves in vibrant AR environments that blend the digital and real worlds. Therefore, the integration of advanced technologies with the event management industry will greatly contribute to the growth of the market in Saudi Arabia.
