Saudi Arabia Perfume & Cosmetics Ecommerce Market

Name: Saudi Arabia Perfume & Cosmetics Ecommerce Market - Brands, Trends & Report
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Saudi Arabia Cosmetics Ecommerce & Fragrance Market Size

Saudi Arabia E-Commerce Cosmetics and Fragrances Market Summary

Saudi Arabia Cosmetics Ecommerce & Fragrance Market Analysis

The Saudi Arabia E-Commerce Cosmetics and Fragrances Market is expected to register a CAGR of 9.72% during the forecast period.

Saudi Arabia has one of the prominent markets for cosmetics and fragrance products in the Middle East. Consumers in the country tend to spend substantially on their personal appearance, thereby supplementing the growth of the cosmetic and fragrances market in the country. The country has witnessed significant growth in online sales of cosmetics and fragrances, especially among women and millennials, due to more financial empowerment and employment opportunities for women. Furthermore, with the rising number of active social media users, such as Facebook, Twitter, and Instagram, there has been an increased awareness of cosmetics and fragrance products among consumers in the country. The high percentage of the Muslim population in the country has resulted in a rise in demand for halal cosmetics and fragrances. Such factors have provided the opportunity for global brands and online retailers to expand their offerings to capture the demand.

In June 2019, a new app that allows potential customers to participate in virtual makeup sessions without physically visiting stores was released by a Saudi online beauty shopping platform. Virtual Try-On, which is billed as an "Augmented Reality" function that will be accessible on the platform's Android and iPhone app, was released by the Saudi e-commerce site Golden Scent. The e-commerce cosmetics and fragrances market is anticipated to grow along with the increase in the usage of the Internet, which leads to awareness and accessibility of various beauty products and fragrances.

Saudi Arabia Cosmetics Ecommerce & Fragrance Market Trends

Rising Number of Active Social Media Users

In Saudi Arabia, the strong internet penetration has majorly contributed to driving awareness about cosmetics and beauty products among consumers. The country has the highest number of active social media users in the region on various social media platforms, including Instagram, Facebook, Snapchat, and Twitter. Furthermore, the country also has the global highest YouTube watch time per capita. Having gained their popularity through social media, Arabian beauty influencers are slowly becoming today's most modern entrepreneurs. These influencers have been redefining the industry and are driving the demand for beauty products in the country. Huda Kattan, one of the world's first and biggest beauty influencers, turned businesswoman through her beauty brand, Huda Beauty, which earns USD 250 million annually and is dominating the color cosmetic market.

In this digital age, social media has its significance. People can now express their ideas more easily, and marketers can now reach more consumers. The same principles apply both abroad and in Saudi Arabia. According to World Bank data, 100% of the users used the internet in Saudi Arabia last year. The growth opportunity for the sales of cosmetics and fragrances through online channels has forced online vendors to improve their purchase processes through their websites in terms of security and reliability, which, in turn, has propelled the demand for these products across the region.

E-Commerce Cosmetics and Fragrances Market: Individuals Using Internet, in %, Saudi Arabia, 2018-2021

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Fragrance Segment Dominate the Market Share

Perfumes are used by both women and men, and they signify the consumer's personality, style, and individuality. Historically, there has been an inclination for exotic ouds and fine perfumes in Saudi Arabia, which has attracted numerous international perfume manufacturers to invest in the region. On account of this, Saudi Arabia has established itself as a major hub for the creation of trendsetting perfumes. A shift in consumers' preferences for natural perfumes over synthetic perfumes led to the introduction of oud-based perfumes by several Western brands. This is further supported by increasing promotional campaigns by the manufacturers. The new brand intends to present a traditional product in a contemporary manner. Like most other oriental fragrance brands, the product was retailed through the company's standalone store network.

Currently, the company is planning to sell its product on the online platform to broaden its customer base and geographical presence after achieving success in the offline platform. Owing to the higher demand for fragrances, the market has been witnessing an increase in the import of such products. For instance, according to the UN Comtrade data, the import value of perfume and toilet water was USD 405.43 million last year as compared to the imports from the previous year, which were USD 348.17 million. From the above factors, it is evident that the fragrance segment of the market studied has been witnessing substantial growth over the past few years.

E-Commerce Cosmetics and Fragrances Market: Import Value of Perfumes and Toilet Waters, in USD Million, Saudi Arabia, 2017-2021

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Saudi Arabia Cosmetics Ecommerce & Fragrance Industry Overview

The Saudi Arabia e-commerce cosmetics and fragrances market is highly competitive, with the presence of key players such as L'Oréal SA, Unilever PLC, The Estée Lauder Companies, The Procter & Gamble Company, and Shiseido Company Limited. There's an increase in internet penetration rate along with the number of shoppers in the region. Consumers are also warming up to the idea of online shopping, although the tradition of brick-and-mortar shopping remains prominent. The key strategies adopted by the companies operating in Saudi Araba E-commerce cosmetics and fragrances market include expansions, new launches, and partnerships, among others. Companies are venturing and expanding their business into the Saudi Arabia market, pertaining to the high demand for cosmetics and fragrances via online retail channels. AWOK.com, a popular Middle Eastern e-commerce player, also offers cosmetic and fragrance products in Saudi Arabia. Additionally, companies are increasingly offering cash-on-delivery options and payment via cards on delivery of cosmetics to gain consumer trust and interest in the region.

Saudi Arabia Cosmetics Ecommerce & Fragrance Market Leaders

L'Oréal S.A.
Unilever PLC
The Estée Lauder Companies
The Procter & Gamble Company
Shiseido Company, Limited
*Disclaimer: Major Players sorted in no particular order

Saudi Arabia E-Commerce Cosmetics and Fragrances Market Concentration

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Saudi Arabia Cosmetics Ecommerce & Fragrance Market News

Jan 2023: At CES 2023, the L'Oréal Groupe revealed two new technological prototypes that open up new avenues for the expression of beauty. The first portable, ultra-precise computerized makeup applicator, called HAPTA, was created to improve the demands of those with restricted hand and arm mobility in terms of aesthetics. The first at-home electronic eyebrow makeup applicator, L'Oréal Brow Magic, was intended to give users custom brows in a matter of seconds.
Jan 2023: A new AI-powered software was launched by The Estée Lauder Companies (ELC) to assist users of make-up who are visually impaired. Due to the AR and AI technology developed by ELC, the Voice-Enabled Makeup Assistant (VMA) is a "first-of-its-kind" invention. Users can be guided by audio instructions, and the system provides feedback on how evenly and precisely their makeup has been done.
Dec 2021: Arabian Oud launched a new fragrance Oud07. Oud 07 by Swiss Arabian is a Woody fragrance for women and men. The product was available in both online and offline retail channels.

Saudi Arabia Cosmetics Ecommerce & Fragrance Market Report - Table of Contents

1. INTRODUCTION

1.1 Study Assumptions and Market Defination
1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

5.1 Type
- 5.1.1 Hair Care
- 5.1.2 Skin Care
- 5.1.3 Make-up Products
- 5.1.4 Deodorants
- 5.1.5 Fragrances
5.2 Category
- 5.2.1 Mass
- 5.2.2 Premium
5.3 End-User
- 5.3.1 Men
- 5.3.2 Women
- 5.3.3 Unsex

6. COMPETITIVE LANDSCAPE

6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
- 6.3.1 The Estée Lauder Companies
- 6.3.2 L'Oréal S.A.
- 6.3.3 Arabian Oud
- 6.3.4 Rasasi Perfumes Industry LLC
- 6.3.5 The Procter & Gamble Company
- 6.3.6 Unilever PLC
- 6.3.7 Zohoor Alreef
- 6.3.8 Revlon, Inc.
- 6.3.9 Shiseido Company, Limited
- 6.3.10 The Fragrance Kitchen (TFK)
*List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Saudi Arabia Cosmetics Ecommerce & Fragrance Industry Segmentation

Cosmetics are defined as items with mild action on the human body for the purpose of cleaning, beautifying, adding to attractiveness, altering the appearance, or keeping or promoting the skin or hair in good condition. These include facial cosmetics, eye cosmetics, lip and nail cosmetics, and hair styling and coloring products, to name a few.

The Saudi Arabian E-Commerce Cosmetics and Fragrances Market is Segmented by Product Type (Hair Care, Skin Care, Make-Up Products, Deodorants, and Fragrances), Category (Mass and Premium), and End User (Men, Women, And Unisex). The report offers market sizes and values (in USD million) during the forecast period for the above segments.

Type	Hair Care
	Skin Care
	Make-up Products
	Deodorants
	Fragrances
Category	Mass
	Premium
End-User	Men
	Women
	Unsex

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Saudi Arabia Cosmetics Ecommerce & Fragrance Market Research FAQs

What is the current Saudi Arabia E-Commerce Cosmetics and Fragrances Market size?

The Saudi Arabia E-Commerce Cosmetics and Fragrances Market is projected to register a CAGR of 9.72% during the forecast period (2025-2030)

Who are the key players in Saudi Arabia E-Commerce Cosmetics and Fragrances Market?

L'Oréal S.A., Unilever PLC, The Estée Lauder Companies, The Procter & Gamble Company and Shiseido Company, Limited are the major companies operating in the Saudi Arabia E-Commerce Cosmetics and Fragrances Market.

What years does this Saudi Arabia E-Commerce Cosmetics and Fragrances Market cover?

The report covers the Saudi Arabia E-Commerce Cosmetics and Fragrances Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Saudi Arabia E-Commerce Cosmetics and Fragrances Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Saudi Arabia Perfume & Cosmetics Ecommerce Industry Report

Statistics for the 2025 Saudi Arabia E-Commerce Cosmetics and Fragrances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Saudi Arabia E-Commerce Cosmetics and Fragrances analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.