Market Trends of Saudi Arabia Desert Air Coolers Industry
Rising Sales Through Online Channels
Online revenue share of home appliances in Saudi Arabia has observed a continuous increase over the years, leading to market opportunities for desert air cooler manufacturers to expand their sales in the region. Over the years online penetration of e-commerce in the country has observed a continuous increase in the number of online stores and platforms in the country. With these trends, an increasing number of manufacturers and retailers are offering their desert air coolers either through direct websites or e-commerce channels in the country. Among the online sales, major Saudi Arabian cities of Ar-Riyadh, Jiddah, and Makkah, with continuous rise in the level of income and employment, are providing major opportunities for desert air cooler manufacturers to expand their product sales.
Increasing Demand from Residential Segment
The total number of households in Saudi Arabia has observed a continuous increase over the years, leading to a continuous number of residential spaces and houses being constructed. Rising houses and residential spaces are leading to an increase in demand from residential segments to opt for desert air coolers. Over the years, revenue of the cooling market in Saudi Arabia has observed a continuous increase, leading to an increase in sales of air conditioners and coolers and creating a positive externality for the sales of desert air coolers in the market. Among the rural and urban areas, a comparatively urban segment of the population exists, with a higher demand for desert air coolers at more than 1.5% last year. These trends are leading to Saudi Arabia emerging as a major market for desert air coolers.
