Market Trends of saudi arabia chocolate Industry
Consumer shift toward healthy snacking with the influence of rising obesity prevalence is expected to drive the sales of dark chocolates in Saudi Arabia
- Saudi Arabia is one of the largest chocolate consumer countries in the Middle East. Chocolates are a common part of hospitality in Saudi households. The consumption is heavily influenced by special occasion purchases like Eid, Ramzan, and others.
- Packaging and ingredients influence the impulse buying of chocolates in the region. These two factors are considered as first impressions for chocolate confectioneries purchases, among other attributes, which determine the likelihood of purchasing.
- As of 2023, more than 50% of consumers in Saudi Arabia preferred premium products. Compared to milk and white chocolates, dark chocolate products are generally overvalued, making them considered under the catalog of premium confections.
- In Saudi Arabia, the consumption of chocolate is generally viewed from a health perspective with a mix of opinions. While chocolate is a popular treat enjoyed by many, there are considerations regarding its health benefits and potential drawbacks.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Strong demand for nutritionally fortified chocolates propels the sales growth of the segment
