Saudi Arabia Carpet And Rugs Market Size & Share Analysis - Growth Trends and Forecast (2025 - 2030)

Saudi Arabia Carpet And Rugs Market Trends and Insights

Vision 2030 Infrastructure Boom Lifts Floor-Covering Demand

Mega-projects such as NEOM, The Red Sea Project, and Qiddiya require millions of square meters of floor coverings meeting stringent energy, emissions, and performance criteria. Contractors now specify carpets with recycled content and low-VOC backings to align with the Kingdom’s 2060 net-zero pledge^{[2]Source: Saudi Vision 2030, “Net-Zero Emissions Commitment,” vision2030.gov.sa}. Beyond flagship sites, more than 20 new airports, dozens of universities, and hundreds of healthcare facilities are in various stages of design and construction, each demanding durable products with life-cycle warranties and standardized maintenance protocols. Continuous refurbishment requirements across this infrastructure base anchor predictable replacement cycles, extending growth momentum across the Saudi Arabia carpet and rugs market for decades.

Hotel Pipeline Surge Fuels Hospitality Carpeting Spend

Saudi Arabia is on course to host 58% of MENA hotel keys by 2028, supported by 317 active projects totaling 79,984 rooms as of Q3 2024. Luxury and upscale properties represent nearly four out of every five rooms under development, triggering demand for custom-patterned Axminster-quality and tufted constructions with 36-ounce face weights capable of enduring heavy foot traffic. International operators such as Accor, Hilton, and Radisson stipulate global brand standards that elevate acoustic ratings, flammability compliance, and design uniformity across multiple properties ^{[3]Source: Accor Group, “Middle East Development Pipeline Overview,” accor.com}. Mecca’s role in religious tourism and Jeddah’s emergence as a Red Sea leisure hub, suppliers capable of delivering region-specific aesthetic palettes, rapid lead times, and onsite technical support are poised to deepen penetration in the Saudi Arabia carpet and rugs market.

Higher Disposable Income Drives Premium Home Décor Upgrades

Non-oil GDP growth of 4.3% projected for 2025 is boosting household spending power in Riyadh, Jeddah, and Dammam. Consumers increasingly orchestrate home makeovers that prioritize tactile comfort, noise damping, and visual warmth, motivating purchases of multi-level cut-pile carpets and wool-blend area rugs. Social-commerce platforms allow direct engagement with international brands and artisans, shrinking discovery barriers for premium designs. As urban professionals seek investment-grade furnishings, manufacturers emphasizing extended warranties, colorfast technologies, and personal design consultations gain mindshare throughout the Saudi Arabia carpet and rugs market.

Government Sakani Housing Program Accelerates New-Home Fit-Outs

The Sakani platform has facilitated 4.5 million lease contracts and assisted more than 96,000 families, pushing national homeownership above 63% by 2025. Most beneficiaries schedule flooring upgrades within the first twelve months of occupancy, creating reliable pull-through demand for mid-range tufted polypropylene and polyester offerings. Developers bundle turnkey flooring packages into mortgage financing, reducing upfront cash outlays and promoting brand-standardized carpet selections. Concentrated suburban clusters around Riyadh and Jeddah enable local installers to leverage route density, reducing service costs and enhancing the total value proposition for the Saudi Arabia carpet and rugs market.

Consumer Shift Toward Hard-Surface Flooring

Modern architectural preferences highlight large-format porcelain tiles, luxury vinyl planks, and polished concrete that complement minimalist interiors and simplify cleaning protocols. These surfaces demonstrate superior thermal comfort in hot climates and align with hospital-grade hygiene standards adopted during the pandemic. Retail showrooms increasingly display coordinated tile and LVP collections next to carpets, visually steering buyers toward hard options. While carpets retain advantages in acoustics and comfort, the share loss in new-build condominiums and corporate lobbies introduces growth headwinds for the Saudi Arabia carpet and rugs market.

Raw-Material Price Volatility

Polypropylene costs fluctuate in line with Brent crude swings, while global wool prices vary with pasture yields in New Zealand and Australia. Local producers hedging with quarterly contracts still face margin compression when spot rates spike. Currency exposure emerges as polypropylene imports are denominated in USD, yet retail transactions occur in Saudi Riyals. Manufacturers unable to pass through raw-material surcharges risk ceding shelf space to vertically integrated global suppliers within the Saudi Arabia carpet and rugs market. The volatility particularly impacts mid-market segments where price sensitivity limits manufacturers' ability to pass through cost increases, forcing margin compression or market share losses to competitors with more flexible cost structures and diversified supply chains.

Segment Analysis

By Product Type: Tufted Dominance Faces Needle-Punched Innovation

In 2024, due to cost-effective mass production and design versatility. Housing developers specify broadloom tufted rolls in standard neutral palettes that complement inclusive interior schemes, while commercial fit-outs choose solution-dyed tufted tiles for ease of replacement and sound attenuation. The Saudi Arabia carpet and rugs market size for tufted products reached USD 266 million in 2025 and continues to expand in tandem with residential mortgage uptake. 

Needle-punched formats, though holding a smaller base, are forecast at an 8.52% CAGR through 2030, supported by the expansion of airports, exhibition halls, and temporary event venues that value rapid installation and exceptional wear resistance. Manufacturers introduce multi-layer needling and fused fiber enhancements, improving dimensional stability and extending service life, which resonates with facility managers targeting lower total ownership costs. As premium tourism projects move toward large-scale opening phases, demand for high-density needle-punched tiles capable of sustaining rolling-load traffic will accelerate, narrowing the performance perception gap between tufted and needle-punched solutions within the Saudi Arabia carpet and rugs market.

Note: Segment shares of all individual segments available upon report purchase

By Material: Nylon Leadership Challenged by Polyester Innovation

Nylon maintained a 33.6% revenue share in 2024 on account of its resilience against crushing and superior color retention, key attributes for hotel corridors and office spaces under 24-hour HVAC cycles. Many global brands specify solution-dyed Type 6,6 nylon to achieve bleach cleanability and permanent stain resistance across their Saudi portfolios. The Saudi Arabia carpet and rugs market size for nylon categories is projected to cross USD 230 million by 2030, benefiting from higher star-rated hotel deliveries. 

Polyester is gaining traction at a 7.15% CAGR due to advances in solution-dyed PET fibers harvested from recycled bottles. Improved bulk, softness, and color variation, combined with lower price points, make polyester products attractive to first-time homeowners and mid-scale hospitality operators. Mills installs trifocal spinnerets enabling deeper dye penetration, satisfying designers seeking vibrant hues without sacrificing colorfastness. As LEED projects prefer recyclability credentials, polyester’s closed-loop potential further lifts its relevance in the Saudi Arabia carpet and rugs market.

By End User: Residential Dominance Faces Commercial Acceleration

Residential projects represented 66.8% of total revenue in 2024 owing to the volume of new housing builds and ongoing renovations of early-2000s villas. Consumer perceptions favor plush cut-pile textures for bedrooms and family rooms where thermal comfort and child safety remain paramount. Promotional financing and store credit plans make multiyear upgrades attainable for mid-income households, keeping residential replacement cycles near seven years. 

Commercial applications, led by hospitality and mixed-use developments, are advancing faster at an 8.12% CAGR as 362,000 hotel keys move through various construction phases. High-traffic lobbies, ballrooms, and prayer halls require 40-ounce tufted or woven Axminster carpets with custom motifs reflecting regional heritage, pushing average selling prices above residential equivalents. Government office consolidations into new administrative districts further increase specification opportunities, propelling the Saudi Arabia carpet and rugs market toward a more balanced residential-commercial mix by 2030.

By Distribution Channel: B2C Retail Dominance Challenged by B2B Direct Sales

Brick-and-mortar B2C outlets accounted for 74.5% of sales in 2024, fueled by consumer reliance on tactile evaluation and installer referrals for large floor areas. Branded galleries, hypermarkets, and DIY chains curate in-store vignettes that simplify pattern matching and accessories selection, strengthening walk-in conversion rates. The advent of augmented reality mobile apps enriches on-floor experiences, blending digital visualization with immediate product handling. 

B2B direct sales to developers and facility management firms are growing at a 7.31% CAGR as project owners negotiate large-lot pricing, bespoke dimensions, and synchronized delivery schedules without intermediary margins. Manufacturers are embedding project configurators into extranets, enabling architects to upload CAD files and receive stitch-count optimized layouts within hours. This responsiveness reduces waste, cuts installation downtime, and heightens switching costs, consolidating supplier relationships across the Saudi Arabia carpet and rugs market.

Geography Analysis

The Central region commands 36.8% market share in 2024, anchored by Riyadh's role as the administrative and business epicenter where government installations, corporate headquarters, and residential developments generate sustained carpet demand across multiple segments. The region's dominance reflects its concentration of economic activity, including the King Abdullah Financial District and numerous government complexes that require premium commercial carpeting meeting international standards. Riyadh's position as the primary destination for domestic migration and expatriate professionals creates continuous residential demand, while the city's central role in Vision 2030 implementation ensures sustained infrastructure investment that drives commercial carpet procurement. The region benefits from established distribution networks and proximity to major manufacturers, creating cost advantages that reinforce its market leadership position.

The Western region, encompassing Jeddah, Mecca, and Medina, is projected to grow at a 7.54% CAGR through 2030, benefitting from religious tourism inflows exceeding 25 million pilgrims annually and Red Sea coastal development that integrates luxury resorts, branded residences, and entertainment venues^{[3]Source: JLL, “Saudi Arabia Hotel Market Intelligence 2025,” jll.com}. Large hospitality footprints necessitate layered carpet specifications—from durable corridor runners to opulent wool-blend ballroom pieces, diversifying product mix in the Saudi Arabia carpet and rugs market. The Red Sea Project's luxury tourism focus creates opportunities for premium carpet specifications that align with international hospitality standards, while Jeddah's role as the commercial capital drives office and retail carpet demand. Cultural heritage preservation projects in AlUla and traditional design preferences in religious tourism venues favor carpets that incorporate regional aesthetic elements while meeting modern performance standards.

The Eastern, Northern, and Southern regions collectively represent emerging growth opportunities as Vision 2030's regional development initiatives extend infrastructure investment beyond traditional economic centers. The Eastern region, anchored by Dammam and the petrochemical industrial complex, demonstrates steady growth driven by industrial expansion and expatriate residential demand that favors international design preferences and premium specifications. The Northern and Southern regions benefit from government initiatives to diversify economic activity away from oil-dependent centers, creating new institutional and commercial carpet demand as regional universities, healthcare facilities, and government complexes expand their operations. These emerging regions present opportunities for manufacturers to establish early market presence before competition intensifies, particularly in segments requiring specialized products for extreme climate conditions