Saudi Arabia Car Rental And Leasing Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 2.30 Billion |
| Market Size (2029) | USD 3.57 Billion |
| CAGR (2024 - 2029) | 9.21 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Saudi Arabia Car Rental And Leasing Market Analysis
The Saudi Arabia Car Rental And Leasing Market size is estimated at USD 2.30 billion in 2024, and is expected to reach USD 3.57 billion by 2029, growing at a CAGR of 9.21% during the forecast period (2024-2029).
The market for leased cars in Saudi Arabia has witnessed significant growth in recent years and is expected to continue growing during the forecast period. The market is driven by multiple factors like growing travel and tourism and supportive government regulations.
Initially, the COVID-19 pandemic negatively impacted the Saudi Arabian car leasing market as initial lockdowns and travel restrictions resulted in low demand. Several car leasing service providers found themselves in a challenging position amid suppressed demand. However, post-pandemic, as restrictions eased, demand was restored and is expected to continue growing during the forecast period.
The growth of the market can be attributed to the increasing consumer preference for private modes of transportation for leisure activities, business travels, office visits, and other travel activities. The establishment of new corporate offices is boosting the demand for leased cars as corporations find it more economical and convenient to lease vehicles than to purchase them.
The primary factor driving the growth of the market is the tourism industry, as the country hosts several holy sites, like Mecca and Medina, that witness a vast influx of tourists during festivals such as Eid Al-Fitr and Eid Al-Adha. The country generated a revenue of over USD 3,200 million in 2022 from travel and tourism.
With an increase in online platforms, car rental costs have dropped significantly, which is encouraging customers to lease cars rather than utilize taxis or public transport for their trips. Additionally, the growing e-commerce and logistics industries have also boosted the market.
However, high leasing costs, key local players still facing losses in the aftermath of the pandemic, and the availability of several alternate affordable transportation services, such as public transportation and personal vehicles, pose a challenge for market players.
Despite the challenges, the players in the market are engaged actively in various activities, like launching new facilities for customers and forming strategic partnerships to improve their market share. This positive outlook presents favorable opportunities for the market to grow over the coming years.
Saudi Arabia Car Rental And Leasing Market Trends
Increasing Demand for Sports Utility Vehicles to Drive the Market
The SUV segment has been registering a rapid increase in its market share as most tourists prefer to lease/rent an SUV for family outings since it accommodates more people and provides ample luggage space while traveling. The Saudi Arabian car leasing market is directly related to automotive market trends.
In 2022, the unit sales for SUVs in Saudi Arabia stood at 224.3 thousand as compared to 205.7 thousand in 2021. As SUV sales increase, car leasing service providers will include the latest SUVs in their fleet to stay ahead of their competitors.
Recently, the Saudi Arabian government relaxed the rules regarding the purchase of 7-passenger SUVs, allowing expats to purchase these vehicles without restriction or compulsion in the country. Such developments are expected to encourage consumers to purchase SUVs by removing the restraints on market growth.
Additionally, with various startups offering subscription-based car ownership and key players focusing on capturing the rising market share by adding attractive SUV fleets, the market for the SUV segment is expected to grow.
• In July 2023, Lucid announced the availability of its Lucid Air for lease in the Saudi Arabian market. Lucid Air is available through a selection of different leasing companies. The cheapest model is available, starting from USD 995 per month for 36 months.
With the increasing demand for SUVs, the leasing of these vehicles will also witness a surge in the coming years, making them the most sought-after car type in Saudi Arabia.
Online Booking to be the Most Preferred Booking Type
The online booking segment is experiencing rapid growth in the Saudi Arabian car leasing market, driven by multiple factors. The increasing digitalization and connectivity in the country have significantly influenced consumer behavior, giving rise to a growing preference for online transactions and convenience. As a result, more consumers in Saudi Arabia are opting to book car leasing services through online platforms, allowing them to easily compare options, select preferred vehicles, and complete transactions with efficiency.
In 2023, around 54% of car rides were booked online compared to 46% of offline bookings. The online booking figure stood at around 53% in 2022 and 52% in 2021. This marked a clear surge in online booking for car rentals and car rides in Saudi Arabia.
The COVID-19 pandemic accelerated the adoption of online booking services as consumers prioritized contactless and remote solutions. The convenience of booking a car lease from the comfort of one's home aligned with the safety concerns and social distancing measures that became crucial during the pandemic. Online platforms not only provide a secure and seamless booking experience but also offer access to a wide range of vehicles, allowing customers to tailor their leasing preferences to specific needs.
The key players operating in the market, like Avis Budget and Lumi, are increasingly working toward cashing this opportunity by incorporating different online services apart from normal car leasing. These players offer various financing and insurance services for leased cars that can be accessed online.
Moreover, the Saudi Arabian government's Vision 2030 initiative, which emphasizes digital transformation and technological innovation, has created an environment conducive to the growth of online services. The focus on building a digital economy aligns with the trends observed in the car leasing market, encouraging businesses to leverage online platforms for increased efficiency and customer engagement.
As the digital landscape continues to evolve in the country, the online booking segment is expected to be the fastest-growing segment in the Saudi Arabian car leasing market.
Saudi Arabia Car Rental And Leasing Industry Overview
The Saudi Arabian car rental and leasing market is fragmented, with most of the market share held by multinational companies such as Lumi Car Rentals, SFL, Theeb Rent a Car, Hertz Corporation, Hanco Automotive, Sixt SE, and Key Car Rental.
The key players in the car leasing market are actively engaged in forming partnerships, mergers, acquisitions, and strategic collaboration to enhance their market presence and market share in Saudi Arabia. For instance,
• In November 2022, Samaco Automotive, the official Audi dealer in Saudi Arabia, signed a contract with mobility service provider Sixt Rent a Car to supply Audi e-tron vehicles beginning in 2022. The all-electric vehicles will be added to the company's fleet and made available to customers.
Saudi Arabia Car Rental And Leasing Market Leaders
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Hertz Corporation
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Hanco Automotive
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Budget Rent a Car
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Theeb Rent A Car
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Lumi Car Rentals
*Disclaimer: Major Players sorted in no particular order
Saudi Arabia Car Rental And Leasing Market News
- November 2023: The United International Transportation Company, Budget Saudi, secured a long-term deal with Saudi Basic Industries Corp. (SABIC) for leasing the transport firm’s 263 vehicles. The contract, valued at SAR 39.8 million (USD 10.6 million), is for four years. The leasing deal will be automatically renewed for 12 months at the end of the initial term.
- June 2023: Lumi Rental Company signed a leasing agreement with Saudi Post to supply a fleet of 855 vehicles, which includes 795 commercial vans, 40 SUVs, and 20 sedans. The total value of the agreement was SAR 42 million (USD 11.2 million). The terms of the agreement are effective for 34 months and offer the option to renew through mutual consent of both parties.
- April 2023: ALTAWKILAT Premium, the authorized official agent of the Hongqi brand in the Kingdom of Saudi Arabia, entered into a partnership with PEAX, a leading luxury car rental and leasing company in Saudi Arabia, to supply the latter with 100 Hongqi Ousado 2023 cars. The agreement is aimed at expanding PEAX's luxury vehicles fleet, improving its services, and meeting the high demand for excellent services in the car rental and leasing market.
- October 2022: Lumi, Seera’s car rental and leasing unit, opened its first car showroom in Riyadh to sell used vehicles to consumers. Lumi’s new offering serves to fulfill the growing demand from customers who have expressed a strong interest in purchasing vehicles from Lumi. With a fleet of over 19,000 vehicles, Lumi ensures rental and leasing customers have access to the newest cars through its policy of selling vehicles that reach two to three years of age and replacing them with newer vehicles.
Saudi Arabia Car Rental & Leasing Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Growth in the Logistics and E-commerce Industries and Establishment of New Corporate Offices Driving the Market
4.2 Market Restraints
4.2.1 Impact of Inflation on Costs and Consumer Spending is a Key Challenge
4.3 Industry Attractiveness - Porter's Five Forces' Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size in USD Million)
5.1 Duration
5.1.1 Short-term Leasing
5.1.2 Long-term Leasing
5.2 Vehicle Type
5.2.1 Economy/Budget
5.2.2 Premium/Luxury
5.3 Body Type
5.3.1 Hatchback
5.3.2 Sedan
5.3.3 Multi Utility Vehicle and Sports Utility Vehicle
5.4 Booking Type
5.4.1 Online
5.4.2 Offline
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Hertz Corporation
6.2.2 Sixt SE
6.2.3 Avis Budget Group Inc.
6.2.4 Strong Rent a Car
6.2.5 Auto Rent
6.2.6 Key Car Rental
6.2.7 Hanco Automotive
6.2.8 National Car Rental
6.2.9 Ejaro
6.2.10 Budget Rent-A-Car
6.2.11 Turo
6.2.12 Best Rent A Car
6.2.13 Yelo Corporation (Al Wefaq)
6.2.14 Zipcar
6.2.15 Europcar Mobility Group
6.2.16 Bin Hadi
6.2.17 Samara Land Transportation Services
6.2.18 Theeb Rent A Car
6.2.19 Esar International Group
6.2.20 Autoworld (Al-Jazira Equipment Company Limited)
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
7.1 Development of Tourist Sites and Hosting Several Entertainment Events Will Continue to Attract Leisure Travelers, Boosting the Car Leasing Market in the Coming Years
8. MARKET SIZE AND FORECAST IN TERMS OF VOLUME
9. DETAILED ANALYSIS OF THE IMPACT OF GROWING LEISURE AND RELIGIOUS TOURISM ON THE CAR LEASING MARKET IN SAUDI ARABIA
Saudi Arabia Car Rental And Leasing Industry Overview
Car leasing is the process by which a person uses a vehicle for a set period of time in exchange for timely rental payments.
The Saudi Arabian car leasing market is segmented by duration, vehicle type, body type, and booking type. By duration, the market is segmented into short-term leasing and long-term leasing. By vehicle type, the market is segmented into economy/budget and premium/luxury. By body type, the market is segmented into hatchback, sedan, and multi utility vehicle and sports utility vehicle. By booking type, the market is segmented into online and offline. The report offers market size and forecasts for all the abovementioned segments in value terms (USD).
| Duration | |
| Short-term Leasing | |
| Long-term Leasing |
| Vehicle Type | |
| Economy/Budget | |
| Premium/Luxury |
| Body Type | |
| Hatchback | |
| Sedan | |
| Multi Utility Vehicle and Sports Utility Vehicle |
| Booking Type | |
| Online | |
| Offline |
Saudi Arabia Car Rental & Leasing Market Research FAQs
How big is the Saudi Arabia Car Rental And Leasing Market?
The Saudi Arabia Car Rental And Leasing Market size is expected to reach USD 2.30 billion in 2024 and grow at a CAGR of 9.21% to reach USD 3.57 billion by 2029.
What is the current Saudi Arabia Car Rental And Leasing Market size?
In 2024, the Saudi Arabia Car Rental And Leasing Market size is expected to reach USD 2.30 billion.
Who are the key players in Saudi Arabia Car Rental And Leasing Market?
Hertz Corporation, Hanco Automotive, Budget Rent a Car, Theeb Rent A Car and Lumi Car Rentals are the major companies operating in the Saudi Arabia Car Rental And Leasing Market.
What years does this Saudi Arabia Car Rental And Leasing Market cover, and what was the market size in 2023?
In 2023, the Saudi Arabia Car Rental And Leasing Market size was estimated at USD 2.09 billion. The report covers the Saudi Arabia Car Rental And Leasing Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Saudi Arabia Car Rental And Leasing Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
How is technology impacting the Saudi Car Rental Market?
Key factors impacting technology in Saudi Car Rental Market are a) Include the use of telematics b) Mobile apps for better customer service c) Automated management systems for fleet optimization
Saudi Arabia Car Rental & Leasing Industry Report
The car rental and leasing market in Saudi Arabia is witnessing substantial growth, fueled by the expansion of key sectors such as logistics, construction, and government. Dominated by car rental companies in Saudi Arabia, particularly in Central, Western, and Eastern regions, the market offers a variety of vehicles from economy to luxury classes and supports both online and offline bookings. Technological enhancements like telematics and data analytics are being employed by leasing companies in Saudi Arabia to improve service quality by gaining insights into vehicle performance and customer preferences. Additionally, the adoption of digital platforms and mobile applications is simplifying the rental process, making it more accessible and efficient. Environmental concerns are also steering the market towards electric and hybrid vehicles. Supported by favorable government policies and a shift towards flexible, cost-effective mobility solutions, the market is set for ongoing expansion. For detailed statistics, market share, size, and revenue growth insights, download a free report PDF from Mordor Intelligence™ Industry Reports on car rental in Saudi Arabia.
Saudi Arabia Car Rental & Leasing Market Report Snapshots
