Saudi Arabia Bottled Water Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 2.33 Billion |
| Market Size (2029) | USD 3.58 Billion |
| CAGR (2024 - 2029) | 8.90 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Saudi Arabia Bottled Water Market Analysis
The Saudi Arabia Bottled Water Market size is estimated at USD 2.33 billion in 2024, and is expected to reach USD 3.58 billion by 2029, growing at a CAGR of 8.90% during the forecast period (2024-2029).
The bottled water market in Saudi Arabia has seen significant growth in recent years, driven by factors such as rising health consciousness, increasing disposable income, and concerns over the quality of tap water. With a hot and arid climate, access to clean drinking water is crucial, making bottled water a popular choice among consumers. International and local brands compete fiercely in this market, offering various sizes, types, and packaging options to cater to diverse consumer preferences. Additionally, the government's initiatives to promote health and hygiene fuel demand for bottled water.
The market’s growth can be attributed to high disposable incomes, growing urbanization, and the increasing demand for sparkling water. Such factors provide growth opportunities to global and regional bottled water manufacturers, primarily to cater to the increasing demand from institutions such as hospitals. Further, government initiatives for personal hygiene are expected to drive the demand for bottled water. The Saudi Arabian bottled water market witnessed significant growth due to the tourism industry. The country's foodservice channels, such as hotels and restaurants, are also increasing. Therefore, to offer quality service to their tourists, they also contribute to a significant share of sales in the bottled water market.
Saudi Arabia Bottled Water Market Trends
Growth in Tourism Drives the Sales of Still Water in Saudi Arabia
Tourism is an important component of Saudi Arabia's economic development, offering vast potential for both religious and non-religious activities. The increasing influx of local and foreign tourists, particularly in key tourist destinations, is driving the demand for treated water, specifically still water, across the country. This trend is supported by the expansion of foodservice channels like hotels and restaurants, which strive to provide quality service to visitors, consequently boosting sales in the still water segment. Saudi Arabia's tourism sector, contributing 4% to the GDP, is experiencing significant growth, spurred by initiatives to enhance it.
The country hosts one of the world's largest annual pilgrimages, attracting millions of Muslim tourists globally. The construction of new restaurants and hotels, driven by government efforts and the country's hot and arid climate, is poised further to stimulate the distribution of still bottled water within these channels, driving segmental growth. According to Bahrain News Agency, in 2023, around 106.2 million people visited Saudi Arabia. Owing to significant growth in the tourism sector, companies manufacturing bottled water in Saudi Arabia are developing and marketing various sizes that can be conveniently carried by users.
Sales Through Retail Channels are Mostly Driven by Health Consciousness Among Consumers
Health consciousness among consumers in Saudi Arabia has significantly increased in recent years, influenced by a growing awareness of the importance of a healthy lifestyle. This trend is driven by various factors, including government initiatives to combat obesity and related health issues, widespread access to information through digital media, and the influence of social media platforms where health and wellness topics are frequently discussed. Owing to this, consumers have become more quality-oriented, which has impacted the purchases of bottled water through various retail stores instead of foodservice channels. The preference toward particular brands and the availability of various products drive sales through retail channels in the country.
Brands are responding to this demand by offering various types of bottled water, including spring water, mineral water, and water infused with flavors or vitamins, through various retail channels such as supermarkets. The convenience of bottled water, combined with its perceived health benefits, makes it an attractive choice for consumers on the go. Moreover, the harsh climatic conditions of the region, where temperatures can soar, drive the demand for bottled water as a reliable source of hydration. This growth trajectory is supported by robust marketing strategies that emphasize purity, health benefits, and environmental sustainability, resonating well with the increasingly health-conscious Saudi consumer base.
Saudi Arabia Bottled Water Industry Overview
The Saudi Arabian bottled water market is highly competitive, with the presence of both global and regional players. Companies are increasing their investments in research, development, and marketing and expanding their distribution network to maintain their position in the market and offer innovative bottled water. The prominent players in the market are Hana Food Industries Company (Hana Water), Bin Zomah Group Trading & Mfg (Safa), Health Water Bottling Co. (Nova Water), Pepsi Co., and Aloyoun Water Factory Inc.
Saudi Arabia Bottled Water Market Leaders
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Hana Food Industries Company
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Health Water Bottling Co.
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Pepsi Co.
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Aloyoun Water Factory Inc.
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Binn Group Trading & Mfg
*Disclaimer: Major Players sorted in no particular order
Saudi Arabia Bottled Water Market News
- January 2024: The National Water Company (NWC) announced the completion of eight new drinking-water treatment stations as part of its national water strategy. This initiative aims to enhance water quality for customers and expand the coverage of desalinated water.
- January 2024: The National Water Company in Saudi Arabia revealed plans to begin supplying desalinated water to 100,000 beneficiaries in Dhahran. This service will extend to districts such as Dana, Doha, Sulaimaniya, Al-Jami'ah, and the King Fahd University of Petroleum and Minerals (KFUPM).
- September 2023: The King Salman Humanitarian Aid and Relief Center signed a USD 5 million agreement to provide clean drinking water in Somalia. This initiative was designed to address the needs of drought-affected communities by drilling 24 solar-powered artesian wells and restoring an additional 20 wells.
- June 2023: PepsiCo was announced as the exclusive provider of water, beverages, and snacks for Gamers8. As a main sponsor of the world's largest gaming and esports festival, PepsiCo will exclusively supply renowned brands such as Aquafina, Pepsi Zero Sugar, Rockstar, and Doritos. Gamers8 attendees can look forward to enjoying these offerings provided by PepsiCo, including an impressive 1.5 million bottles of Aquafina water.
Saudi Arabia Bottled Water Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Changing Lifestyle Patterns fueled the demand for convenient and portable drinking water options.
4.1.2 Rising Disposable Income
4.2 Market Restraints
4.2.1 Environmental Concerns
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Still Water
5.1.2 Sparkling Water
5.2 Distribution Channel
5.2.1 Retail Channels
5.2.1.1 Supermarkets/Hypermarkets
5.2.1.2 Convenience/Grocery Stores
5.2.1.3 Other Retail Channels
5.2.2 Home and Office Delivery
5.2.3 Foodservice
5.3 Packaging Size
5.3.1 *Less Than 330 ml
5.3.2 *331 ml - 500 ml
5.3.3 *501 ml - 1000 ml
5.3.4 *1001 ml - 2000 ml
5.3.5 *2001 ml - 5000 ml
5.3.6 *More than 5001 ml
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Aloyoun Water Factory Inc.
6.3.2 Agthia Group PJSC
6.3.3 Hana Food Industries Company (Hana Water)
6.3.4 Health Water Bottling Co. Ltd (Nova Water)
6.3.5 PepsiCo Inc.
6.3.6 Makkah Water Company (Safa)
6.3.7 The Red Sea Development Company
6.3.8 Ojen Water Company
6.3.9 Nord Water
6.3.10 Almar Water Solutions
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Saudi Arabia Bottled Water Industry Segmentation
Bottled water is drinking water packaged in plastic or glass water bottles.
Saudi Arabia's bottled water market is segmented by type, distribution channel, and packaging size. By type, the market is segmented into still water and sparkling water. By distribution channel, the market is segmented into retail channels, home and office delivery, and food service. By packaging size, the market is segmented into less than 330 ml, 331 ml-500 ml, 501 ml-1,000 ml, 1,001 ml-2,000 ml, 2,001 ml-5,000 ml, and more than 5,001 ml. For each segment, the market sizing and forecasts are based on value (USD million).
| Type | |
| Still Water | |
| Sparkling Water |
| Distribution Channel | |||||
| |||||
| Home and Office Delivery | |||||
| Foodservice |
| Packaging Size | |
| *Less Than 330 ml | |
| *331 ml - 500 ml | |
| *501 ml - 1000 ml | |
| *1001 ml - 2000 ml | |
| *2001 ml - 5000 ml | |
| *More than 5001 ml |
Saudi Arabia Bottled Water Market Research FAQs
How big is the Saudi Arabia Bottled Water Market?
The Saudi Arabia Bottled Water Market size is expected to reach USD 2.33 billion in 2024 and grow at a CAGR of 8.90% to reach USD 3.58 billion by 2029.
What is the current Saudi Arabia Bottled Water Market size?
In 2024, the Saudi Arabia Bottled Water Market size is expected to reach USD 2.33 billion.
Who are the key players in Saudi Arabia Bottled Water Market?
Hana Food Industries Company, Health Water Bottling Co., Pepsi Co., Aloyoun Water Factory Inc. and Binn Group Trading & Mfg are the major companies operating in the Saudi Arabia Bottled Water Market.
What years does this Saudi Arabia Bottled Water Market cover, and what was the market size in 2023?
In 2023, the Saudi Arabia Bottled Water Market size was estimated at USD 2.12 billion. The report covers the Saudi Arabia Bottled Water Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Saudi Arabia Bottled Water Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key sustainability initiatives being undertaken by Bottled Water companies in Saudi Arabia?
The key sustainability initiatives being undertaken by Bottled Water companies in Saudi Arabia are a) Increasing efforts to reduce plastic waste b) Water conservation practices
What are the key sustainability initiatives being undertaken by Bottled Water companies in Saudi Arabia?
The key sustainability initiatives being undertaken by Bottled Water companies in Saudi Arabia are a) Increasing efforts to reduce plastic waste b) Water conservation practices
Bottled Water in Saudi Arabia Industry Report
The Saudi Arabia bottled water market is witnessing remarkable growth, propelled by a shift from tap to bottled water amidst rising concerns over water scarcity and contamination. Segmentation by type, packaging, and distribution channels showcases a diverse consumer base with preferences for still, sparkling, and functional water. The foodservice sector's expansion accelerates this demand, further bolstered by sustainability trends pushing towards glass packaging to mitigate health risks linked with plastic. Innovation in nutritionally enhanced and flavored water, alongside renewable energy-powered mineral extraction projects, promises market expansion. Bottled water companies in Saudi Arabia are responding to these trends with a variety of high-quality, health-conscious options. Retail outlets, complemented by the increasing popularity of home and office delivery services, cater to the growing demand for convenience and premium water options, indicating significant market evolution. For detailed insights, Mordor Intelligence™ offers a comprehensive analysis, including market share, size, revenue growth rate, and a forecast outlook, available as a free report PDF download.
