Saudi Arabia Beauty and Personal Care Market Size (2024 - 2029)

Saudi Arabia Cosmetics Products Market Analysis

The Saudi Arabia Cosmetics Products Market size is estimated at USD 5.21 billion in 2023. It is expected to reach USD 5.64 billion by 2028, registering a CAGR of 1.60% during the forecast period (2023-2028).

The increasing consumer focus on personal grooming is one of the primary reasons driving the market. Individuals increasingly use beauty and personal care items such as skin care, color cosmetics, and hair care as part of their regular grooming routine. Consumers in the country tend to spend substantially on their appearance, thus supplementing the growth of the cosmetics market in the country. A growing number of self-conscious users, penetration of organized retail channels, growth in the aging population, and increased demand for grooming products are a few factors boosting the market growth. The use of makeup in regular routines is growing as fashion models and social media channels influence youngsters' lifestyle choices.

There is an optimal rise in internet usage in the developed territories of the country. Hence, the Saudi Arabian cosmetics market is witnessing a boom through e-commerce channels. The rising demand for natural or organic, herbal, halal products and innovative and eco-friendly packaging designs is further attributed to the market growth in the country. Owing to this, market players are innovating new products. Also, due to rising global warming and pollution problems, the market players are innovating cosmetics with UV protection and SPF. Over the medium term, the demand for cosmetics products is expected to increase owing to the increasing demand for premium cosmetic products in the country.

Saudi Arabia Cosmetics Products Industry Segmentation

Cosmetics are constituted mixtures of chemical compounds derived from either natural or synthetically created ones.

The Saudi Arabian cosmetics market is segmented by product type and distribution channel. On the basis of product type, the market is segmented into color cosmetics and hair styling and coloring products. The color cosmetics segment is further sub-segmented into facial, eye, and lip and nail make-up products. The hair styling and coloring products segment is further bifurcated into hair colors and hair styling products. On the basis of the distribution channels, the market is segmented into hypermarkets and supermarkets, specialty stores, pharmacies and drugstores, online retail stores, and other distribution channels. The market sizing is done in value terms in USD for all the abovementioned segments.