Salt Substitute Market Size
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
CAGR | 6.71 % |
Fastest Growing Market | Asia Pacific |
Largest Market | North America |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Salt Substitute Market Analysis
The Salt Substitutes Market is projected to register a CAGR of 6.71% over the upcoming five years.
Increasing processed food consumption has increased the demand for salt substitutes in savory snacks. Manufacturers are using salt substitutes instead of salt and marketing these ingredients for better market positioning. Increasing work pressure has also led to serious health concerns, driving the market for salt substitutes. Most manufacturers are adopting yeast extract and hydrolyzed vegetable protein in various processed food items.
As the body needs sodium to function properly, it is important to avoid excessive amounts, as consumption of excess sodium is associated with high blood pressure. According to the US Food and Drug Administration (FDA), the average American consumes roughly 3,400 milligram (mg) of sodium daily, nearly 50% higher than the recommended minimum of 2,300 mg. High salt consumption leads the body to retain fluid, making it more difficult for the heart to pump blood throughout the body, resulting in high blood pressure, which can lead to heart disease, strokes, and even kidney damage.
As a result, there has been a significant increase in the demand for salt substitutes to prevent health risks. According to the American Heart Association, lowering Americans' intake to the recommended level might avoid 4,50,000 cases of cardiovascular disease and save USD 40 billion in healthcare costs over the next 20 years. In turn, salt substitute market growth in the forecast period is expected to be driven by the health benefits of salt substitutes and increased awareness among target consumers.
Salt Substitute Market Trends
This section covers the major market trends shaping the Salt Substitutes Market according to our research experts:
Growing Demand for Savory Snacks
The demand for savory snacks is increasing due to their easy availability and taste. However, various snack base products are unappetizing without added seasonings. Salt is the original and most common seasoning. Snack manufacturers are looking for product line extensions, and the development of flavored products is increasing. Salt substitutes are compounded to add taste to improve the consumer appeal of the finished product. Increased health awareness has led to reduced use of salt, leading to the use of salt substitutes. Several ingredient manufacturers are offering sodium replacements and their potential application in snacks. For instance, Cargill's FlakeSelect is its patent-pending technology, where sodium chloride and potassium chloride are combined using a roller application and smashed together.
Asia-Pacific Witnessed a Significant Market Growth
Asia-Pacific witnessed a staggering rise in lifestyle diseases. Replacing salt with substitutes, such as potassium chloride, amino acids, and hydrolyzed vegetable protein, can significantly reduce the adverse effects of the overconsumption of sodium. The WHO, FAO, and numerous other organizations have advocated for reducing or substituting sodium in food. As per the recommendations issued by the WHO, the overall dietary salt intake of the population needs to be reduced by 30% by 2025. For instance, As part of the '25 by 25' initiative to control non-communicable diseases, India has committed to reducing salt consumption by 30% in the mean population by 2025. Furthermore, few educational interventions have been conducted to promote lower salt diets in the country. Due to this, many countries in the Asia-Pacific region have begun implementing their salt reduction programs recently.
In addition, food manufacturers are also reformulating their recipes to reduce salt content due to changing consumer expectations and new regulations. The reduction of salt claims across most food segments in this region has risen over the past few years. Therefore, reformulating products for salt reduction provides an opportunity for innovation and marketing to new consumers, such as the elderly and younger people. Hence, rapid penetration of the salt substitute in the food and beverage retail sector, especially in emerging economies fuelled by favorable government initiatives, is drawing the attention of leading market players. This factor is expected to boost the growth of the salt substitute market during the forecast period in the region.
Salt Substitute Industry Overview
The salt substitutes market is gaining momentum globally. Nonetheless, the market exhibits the strong presence of key players such as Cargill Inc., TATE & LYLE PLC, Koninklijke DSM N.V., Kerry PLC, and Ajinomoto Co. Inc., among others. To retain their position within the market and gain an advantage over their competitors, these market players have focused on product innovation, expansion, partnership, and sustainability. Product innovation has remained at the forefront for most players operating in the salt substitutes market. Key players have been involved in developing various customized solutions to target the specific needs of food manufacturers and consumer health.
Salt Substitute Market Leaders
Cargill Inc
Koninklijke DSM N.V.
Kerry Plc
TATE & LYLE PLC
Ajinomoto Co Inc
*Disclaimer: Major Players sorted in no particular order
Salt Substitute Market News
- October 2022: Fooditive, a Dutch ingredients start-up, launched a product called LowSalt that says it is twice as salty as conventional salt.
- June 2022: Jungbunzlauer introduced zinc gluconate and monomagnesium citrate as new mineral salts. High-purity zinc sources are used to neutralize gluconic acid to produce zinc gluconate. Sodium citrate monomagnesium is a magnesium salt that has been partially neutralized by citric acid.
- May 2021: CarberyGroup acquired Innova Flavors from Griffiths Food Worldwide. Innova supplies customized savory flavors and ingredients to customers from its manufacturing facility in the Chicago area. Its acquisition strengthens the 'Synergy' Carbery's international flavors business, with its US headquarters in the Chicago region.
Salt Substitute Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Mineral Salts
5.1.2 Amino Acids
5.1.3 Yeast Extracts
5.1.4 Hydrolyzed Vegetable Protein
5.1.5 Other Types
5.2 Application
5.2.1 Bakery and Confectionery
5.2.2 Snacks
5.2.3 Meat and Poultry
5.2.4 Beverages
5.2.5 Soups, Salads, Sauces, and Dressings
5.2.6 Other Applications
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Cargill Inc.
6.3.2 Koninklijke DSM N.V.
6.3.3 Alsiano
6.3.4 Givaudan SA
6.3.5 Ajinomoto Co.
6.3.6 Corbion NV
6.3.7 Tate & Lyle
6.3.8 Jungbunzlauer
6.3.9 Kerry Group PLC
6.3.10 Smart Salt Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Salt Substitute Industry Segmentation
Low-sodium salt, also known as salt substitutes, are low-sodium alternatives to edible salt intended to prevent high blood pressure and cardiovascular disease caused by high sodium chloride intake. The global salt substitute market is segmented by type, application, and geography. The market is segmented based on type: mineral salts, amino acids, yeast extracts, hydrolyzed vegetable protein, and other types. Based on application, the market is segmented into bakery and confectionery, snacks, meat and poultry, beverages, soups, salads, sauces and dressings, and other applications. Also, the study provides an analysis of the salt substitutes market in emerging and established markets across the world, including North America (United States, Canada, Mexico, and Rest of North America), Europe (United Kingdom, Germany, France, Russia, Italy, Spain, and Rest of Europe), Asia-Pacific (India, China, Japan, Australia, and Rest of Asia-Pacific), South America (Brazil, Argentina, and Rest of South America), and Middle East and Africa (South Africa, Saudi Arabia, and Rest of Middle East and Africa). For each segment, the market sizing and forecasts have been done on the basis of value in USD million.
Type | |
Mineral Salts | |
Amino Acids | |
Yeast Extracts | |
Hydrolyzed Vegetable Protein | |
Other Types |
Application | |
Bakery and Confectionery | |
Snacks | |
Meat and Poultry | |
Beverages | |
Soups, Salads, Sauces, and Dressings | |
Other Applications |
Geography | |||||||||
| |||||||||
| |||||||||
| |||||||||
| |||||||||
|
Salt Substitute Market Research FAQs
What is the current Salt Substitutes Market size?
The Salt Substitutes Market is projected to register a CAGR of 6.71% during the forecast period (2024-2029)
Who are the key players in Salt Substitutes Market?
Cargill Inc, Koninklijke DSM N.V., Kerry Plc, TATE & LYLE PLC and Ajinomoto Co Inc are the major companies operating in the Salt Substitutes Market.
Which is the fastest growing region in Salt Substitutes Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Salt Substitutes Market?
In 2024, the North America accounts for the largest market share in Salt Substitutes Market.
What years does this Salt Substitutes Market cover?
The report covers the Salt Substitutes Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Salt Substitutes Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Salt Alternatives Industry Report
Statistics for the 2024 Salt Alternatives market share, size and revenue growth rate, created by Mordor Intelligenceā¢ Industry Reports. Salt Alternatives analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.