Sales Intelligence Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 3.91 Billion |
| Market Size (2029) | USD 7.23 Billion |
| CAGR (2024 - 2029) | 13.12 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Sales Intelligence Market Analysis
The Sales Intelligence Market size is estimated at USD 3.91 billion in 2024, and is expected to reach USD 7.23 billion by 2029, at a CAGR of 13.12% during the forecast period (2024-2029).
- Technological advancements and shifting business needs are reshaping the sales intelligence market. AI and machine learning are at the forefront of this revolution, driving predictive analytics, lead scoring, and bolstering decision-making capabilities. These innovations empower sales teams to pinpoint high-value leads and refine their strategies.
- Year after year, the sales landscape is being reshaped by AI, addressing unique challenges in the experience economy. The Featured Customers Spring 2023 Customer Success Report highlights that AI-driven sales assistance software is streamlining tasks for sales agents, from data entry and lead follow-up to meeting scheduling and pipeline management.
- In recent years, AI and ML have achieved significant milestones. Leveraging intricate algorithms, AI delves into vast datasets, extracting insights crucial for informed decision-making. HubSpot reports that 78% of salespeople leveraging AI feel it grants them more selling time, while 72% appreciate its speed in report generation.
- In February 2023, ZoomInfo, a frontrunner in go-to-market software and sales intelligence, unveiled its plans to weave GPT technology into its platform, aiming to enhance customer connections and boost efficiency for sales and marketing teams.
- The market's trajectory is set by the relentless march of emerging technologies. Blockchain promises fortified security, while the Internet of Things (IoT) offers broadened capabilities and immediate insights. Merging Customer Relationship Management (CRM) with sales intelligence stands out as a strategic move, with industry experts noting that over 75% of sales professionals view CRM as pivotal for amplifying sales and marketing efforts.
- Further, a significant challenge is the lack of technical expertise among users, which can impede the effective adoption and utilization of sales intelligence tools. Organizations may struggle to find personnel who are proficient in leveraging these advanced technologies, limiting their potential benefits.
- The global business landscape faced upheavals due to the COVID-19 pandemic. As companies navigate the post-pandemic waters, there's a pressing need to reassess sales processes and concurrently establish robust intelligence frameworks. In today's digital age, the rapid exchange of information between buyers and sellers underscores the importance of these frameworks.
Sales Intelligence Market Trends
AI to Hold Significant Market Growth
- Sales professionals are continually enhancing their toolkit with emerging sales software. Today, platforms such as sales CRM systems, door-to-door sales software, sales force automation, virtual selling, and mobile sales apps have become mainstream, reflecting the industry's shift towards a digital marketplace.
- For profit-driven businesses, leveraging artificial intelligence in sales means harnessing vast amounts of data in real-time. This capability allows them to derive deeper insights into customer behavior and purchasing patterns. Salesforce reports that in 2023, approximately 83% of sales teams utilizing AI experienced revenue growth, compared to just 66% of those without it.
- Salesforce Inc. highlights that high-performing sales teams are 4.9 times more likely to leverage artificial intelligence than their underperforming counterparts. Furthermore, sales professionals embracing AI have seen a 50% boost in leads and appointments.
- JPMorgan harnessed AI machine learning to enhance their email marketing outreach. The AI, operating without human oversight, evaluated past email campaign results and crafted new email content aimed at boosting click-through engagement. This strategy culminated in a remarkable 450% surge in their email click-through rates.
- Factors, an AI-driven account intelligence solution, is built on robust analytics and attribution principles tailored for B2B teams. Offering features like account identification, scoring, workflow automation, and multi-touch attribution, Factors collaborates with top-tier data partners, including 6sense and Clearbit. This partnership enables them to achieve an impressive 64% accuracy in account identification, encompassing firmographics and technographics such as geography, industry, revenue range, and employee count.
- Market growth is evident as players upgrade their tools. A notable example is Oracle Fusion Sales, a sales automation platform, which recently enhanced its CRM with AI-driven features from Fusion Sales and Oracle Fusion Cloud Customer Experience (CX). These upgrades are poised to bolster brand loyalty and elevate customer experiences.
- Conversation AI technology serves as an additional set of ears during sales calls. It generates real-time transcripts for streamlined data entry and monitors nuances that sales personnel might overlook. Moreover, the insights gleaned from these interactions can be invaluable for developing training materials for new sales recruits. With the rising adoption of AI, the market is poised for growth.
North America is Expected to Hold a Major Share of the Market
- Technological advancements and a growing emphasis on data-driven decision-making are fueling a strong demand for sales intelligence in North America. The region commands a significant portion of the global sales intelligence market, a dominance largely due to a mix of established tech giants and innovative startups. These players are actively crafting tailored sales intelligence solutions.
- Cloud-based sales intelligence solutions are gaining traction, offering scalability, flexibility, and easy access to vast datasets, all without the hefty costs tied to on-premises systems.
- With the rising adoption of SaaS cloud services, a growing demand for data integration services, and the broadening reach of 5G networks, the region's market is poised for significant expansion. In May 2023, Microsoft made headlines with a USD 13 billion investment in OpenAI. This move aligns with Microsoft's ongoing efforts to weave AI technology into its suite of products, from Bing's search engine to applications like email, Word, and Excel. Notably, Microsoft is debuting a 'Copilot' chatbot, designed to help users navigate and interpret data from corporate databases.
- The retail and e-commerce sectors are set to lead the charge in the sales intelligence market. Their growth is driven by a heightened reliance on data insights to refine marketing strategies and boost customer engagement. Industry giants such as Amazon, Deliveroo, Netflix, and Uber Technologies have not only elevated customer expectations but also set a high benchmark for online businesses.
- Highlighting the trend of strategic collaborations, in September 2023, Salesforce and Google announced an expansion of their partnership. This move aims to merge Salesforce's leading AI CRM with Google Workspace, bolstering productivity through AI. The collaboration encompasses integrating tools like Google Calendar, Docs, Meet, and Gmail, paving the way for enhanced generative AI experiences across both platforms.
Sales Intelligence Industry Overview
The Sales Intelligence market is highly competitive and fragmented, primarily driven by the presence of major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint. Key player include Oracle Corporation, Demandbase, Inc., Clearbit, Inc. and others.
The sales intelligence market is on an upward trajectory characterized by rapid growth fueled by technological advancements and an increasing emphasis on data-driven decision-making. As organizations continue to adopt these solutions to enhance their sales processes, the market is expected to expand significantly in the coming years.
Sales Intelligence Market Leaders
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Oracle Corporation
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Demandbase, Inc.
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Clearbit, Inc.
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LeadGenius, Inc.
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UpLead, LLC
*Disclaimer: Major Players sorted in no particular order
Sales Intelligence Market News
- October 2024: Persana AI raised USD 2.3 million to tap sales intelligence market growth. It attracted investment from firms including Y Combinator, Race Capital, and Stage 2 Capital. Persana AI plans to enhance its platform’s capabilities, introducing specialised, task-specific autonomous agents tailored to each stage of the GTM cycle.
- September 2024: HubSpot is introducing Breeze Intelligence as part of its Fall 2024 Spotlight. It is a data tool that should combine all the necessary insights to create a complete customer profile, so complete that supplementing any other data tool would be irrelevant.
Sales Intelligence Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of Impact of macroeconomic trends
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Demand for Improved Customer Targeting
5.1.2 Growing Need for Data Enrichment and Content Optimization
5.2 Market Restraints
5.2.1 Data Privacy Concerns
6. MARKET SEGMENTATION
6.1 By Type
6.1.1 Solution
6.1.2 Services
6.2 By Deployment
6.2.1 Cloud
6.2.2 On-Premises
6.3 By Enterprises
6.3.1 SMEs
6.3.2 Large Enterprises
6.4 By End-user
6.4.1 IT and Telecom
6.4.2 BFSI
6.4.3 Retail and E-commerce
6.4.4 Healthcare
6.4.5 Media and Entertainment
6.4.6 Other End-users
6.5 By Geography***
6.5.1 North America
6.5.2 Europe
6.5.3 Asia
6.5.4 Australia and New Zealand
6.5.5 Latin America
6.5.6 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Oracle Corporation
7.1.2 Demandbase, Inc.
7.1.3 Clearbit, Inc.
7.1.4 LeadGenius, Inc.
7.1.5 UpLead, LLC
7.1.6 RelPro, Inc.
7.1.7 Gryphon Networks, Inc.
7.1.8 Zoho Corporation Pvt. Ltd.
7.1.9 Yesware, Inc
7.1.10 DiscoverOrg
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OUTLOOK OF THE MARKET
Sales Intelligence Industry Segmentation
Sales intelligence is the information that salespeople use to make informed decisions in the selling cycle. It includes the tools, techniques and practices that facilitate data collection, tracking and analysis. Sales intelligence provides data insights into customer prospects and leads.
The sales intelligence market is segmented by type (solution, services), by deployment (cloud, on-premises), by enterprises (SMEs, large enterprises), by end-user (IT and telecom, BFSI, retail and e-commerce, healthcare, media and entertainment, other end-users), by geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Type | |
| Solution | |
| Services |
| By Deployment | |
| Cloud | |
| On-Premises |
| By Enterprises | |
| SMEs | |
| Large Enterprises |
| By End-user | |
| IT and Telecom | |
| BFSI | |
| Retail and E-commerce | |
| Healthcare | |
| Media and Entertainment | |
| Other End-users |
| By Geography*** | |
| North America | |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
Sales Intelligence Market Research FAQs
How big is the Sales Intelligence Market?
The Sales Intelligence Market size is expected to reach USD 3.91 billion in 2024 and grow at a CAGR of 13.12% to reach USD 7.23 billion by 2029.
What is the current Sales Intelligence Market size?
In 2024, the Sales Intelligence Market size is expected to reach USD 3.91 billion.
Who are the key players in Sales Intelligence Market?
Oracle Corporation, Demandbase, Inc., Clearbit, Inc., LeadGenius, Inc. and UpLead, LLC are the major companies operating in the Sales Intelligence Market.
Which is the fastest growing region in Sales Intelligence Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Sales Intelligence Market?
In 2024, the North America accounts for the largest market share in Sales Intelligence Market.
What years does this Sales Intelligence Market cover, and what was the market size in 2023?
In 2023, the Sales Intelligence Market size was estimated at USD 3.40 billion. The report covers the Sales Intelligence Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Sales Intelligence Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Sales Intelligence Industry Report
Statistics for the 2024 Sales Intelligence market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sales Intelligence analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
