Market Size of Russia Salon Hair Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.47 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Russia Salon Hair Care Market Analysis
The Russian salon hair care market is projected to register a CAGR of 5.47% over the next five years.
- The increasing consumer consciousness of personal wellness and appearance and the increased expenditure on personal grooming, supported by the number of salons, is expected to boost the demand for hair care during the study period.
- Due to the rising demand for hair styling and personal care services, Russian salons are gaining high traction as they offer customer touch points. These salons utilize branded products to cater to their services, further promoting the brand and propelling the market growth. On the other hand, customers prefer consulting with salon professionals regarding what product to use and buying those professional hair care products, including hair colorants, owing to the reliability factor, boosting the market growth gradually.
- However, the potential health risks due to the toxic chemicals in hair care products hamper the market growth. To tackle the issue, salons and hair care products manufacturing companies are coming up with better solutions, like using natural ingredients and refraining from using ammonia or paraben.
- For example, Estel offers a range of hair colorants in the country, with different variants like non-ammonia hair color and hair dyes with natural ingredients. The company claims that Princess Essex's hair coloring range consists of guarana seed extract, beeswax, and keratin complex, owing to the increasing focus of consumers on ingredients. Thus, factors such as ensuring consumer safety and providing services/products with natural ingredients further boost the market in this region.
Russia Salon Hair Care Industry Segmentation
The term "hair care" refers to all aspects of hygiene and cosmetology related to the human hair that grows on the head and, to a lesser extent, the body hair on the face, the pubic region, and other parts of the body. This industry comprises salons that primarily offer hair services/products to customers. Salons have expanded their service offerings to encourage consumers to purchase higher-value products and services.
The Russian hair care market is segmented based on services into hair color, hair styling, and hair care.
For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Service | |
| Hair Color | |
| Hair Styling | |
| Hair Care |
Russia Salon Hair Care Market Size Summary
The Russian salon hair care market is experiencing a positive growth trajectory, driven by an increasing consumer focus on personal wellness and grooming. The proliferation of salons offering branded products has created a robust demand for professional hair care services, which are preferred by consumers seeking reliable advice and products from salon professionals. This trend is further supported by the rising employment rates among women, leading to a heightened interest in beauty solutions and specialized hair care products. Despite challenges posed by potential health risks from chemical ingredients, the market is adapting through the introduction of products with natural ingredients, such as those offered by Estel, which cater to the growing consumer preference for safer options.
The market is characterized by a strong demand for hair color products, fueled by both younger consumers experimenting with different shades and older individuals seeking to cover gray hair. The influence of social media and digital marketing strategies employed by major brands like L'Oréal and Unilever has significantly boosted product visibility and consumer engagement. The market's fragmentation is evident with key players such as Shiseido, Procter & Gamble, and The Estée Lauder Companies Inc. actively launching innovative products to capture market share. The introduction of new product lines and packaging innovations, like those from Procter & Gamble, underscores the competitive landscape and the ongoing efforts to meet diverse consumer needs in the Russian salon hair care sector.
Russia Salon Hair Care Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products and Services
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Service
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2.1.1 Hair Color
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2.1.2 Hair Styling
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2.1.3 Hair Care
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Russia Salon Hair Care Market Size FAQs
What is the current Russia Salon Hair Care Market size?
The Russia Salon Hair Care Market is projected to register a CAGR of 5.47% during the forecast period (2024-2029)
Who are the key players in Russia Salon Hair Care Market?
L'Oréal SA, Shiseido Company Limited, Procter & Gamble, Unilever and The Estée Lauder Companies Inc. are the major companies operating in the Russia Salon Hair Care Market.
