Market Share of Russia Salon Hair Care Industry
The Russian salon hair care market is fragmented, with major players like Shiseido Company Limited, Procter & Gamble, and The Estée Lauder Companies Inc. These players have been active in the market by launching various products. Owing to the diversified product portfolio, which includes coloring, hair styling, and hair care products, the market players, like L'Oreal, Unilever, and Henkel AG & Co KGaA, hold the maximum market share in the market studied. L'Oreal has a strong presence in the market, with a product range like Mythic Oil, Absolut Repair Lipidium, Platinium, Majirouge, and Infinium Pure Extra Strong, which has made it a famous brand among Russian consumers. Launching new and innovative products has been the crucial strategy for higher market penetration by other key players.
Russia Salon Hair Care Market Leaders
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L'Oréal SA
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Shiseido Company Limited
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Procter & Gamble
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Unilever
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The Estée Lauder Companies Inc.
*Disclaimer: Major Players sorted in no particular order
