Russia Pouch Packaging Market Size (2024 - 2029)

Russia Pouch Packaging Market Analysis

The Russia Pouch Packaging Market size is estimated at USD 1.24 billion in 2024, and is expected to reach USD 1.67 billion by 2029, growing at a CAGR of 6.14% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 14.63 billion units in 2024 to 20.5 billion units by 2029, at a CAGR of 6.98% during the forecast period (2024-2029).

Consumers increasingly favor pouch packaging over other options, citing its lightweight nature and ease of handling. Major manufacturers echo this presumption, drawn to plastic's cost-effectiveness.

• The demand for pouch packaging, especially in the food, pharmaceutical, and other sectors, is increasing in Russia. This trend is further fueled by a rising preference for online shopping, especially daily essentials and fresh foods, amplifying the need for packaging.
• The growing population of working women, known for their purchasing power and hectic schedules, is further fueling the demand for packaged foods. According to the Russian Federal State Statistics Service, the number of employed females in 2020 was 34.39 million, and it reached 35.06 million in 2022. These figures are anticipated to witness further growth by the end of 2024.
• According to the Flexible Packaging Association, Russian consumers favored beauty and personal care products packaged in more cost-effective formats. This shift included a move toward cheaper materials and a preference for flexible plastics over traditional packaging. Manufacturers are offering variations in sizes, catering to different product categories.
• Food manufacturers are adopting cost-effective strategies amid economic challenges and elevated consumer frugality. They leverage high-resolution food images against sleek black backgrounds to create a premium appeal, expecting to convince consumers toward their products. As Russian consumers grapple with increasingly hectic schedules, they gravitate toward convenience products, driving the need for pouch packaging products. In response, manufacturers are tweaking their packaging designs, making them more ergonomic, compact, and travel-friendly.
• Amid Western sanctions, the Russian packaging industry confronts various challenges. Unlike past crises marked by broad trends like declining demand and weakened purchasing power, the current landscape in Russia's packaging sector is rife with distinctive obstacles. Several major players, including Mondi and Smurfit Kappa, have divested their packaging ventures in Russia. These challenges are further exacerbated by heightened regulatory scrutiny, which targets polymer prices and extends its focus to packaging and the final products themselves.

Russia Pouch Packaging Industry Segmentation

Pouch packaging is a flexible product made from barrier films, paper, or foil, depending on the end-user’s requirement. The report analyzes the factors that impact geopolitical developments in the market studied based on the prevalent base scenarios, key themes, and end-user industries-related demand cycles. The analysis is based on the market insights captured through secondary research and the primaries. The market also covers the major factors impacting the growth of the pouch market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content that is or is to be packed inside the pouch packaging solution. The scope of the study is limited to B2B demand.

The Russia Pouch Packaging Market is Segmented by Material Type ( Paper, Plastic and Aluminum), by Resin Type - Plastic ( Polyethylene, Polypropylene, PET, PVC, EVOH, Other Resins), by Product ( Flat ( Pillow and Side Seal), Stand Up), by End-User Industry (Food (Candy & Confectionery, Frozen Foods, Fresh Produce, Dairy Products, Dry Foods, Meat, Poultry, And Seafood, Pet Food, Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)), Beverage, Medical and Pharmaceutical, Personal Care and Household Care, and Other End-User Industries). The market sizes and forecasts are provided in terms of value (USD) and volume (Units) for all the above segments.