Russia Home Appliances Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 11.12 Billion |
| Market Size (2029) | USD 13.18 Billion |
| CAGR (2024 - 2029) | > 3.40 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Russia Home Appliances Market Analysis
The Russia Home Appliances Market size is estimated at USD 11.12 billion in 2024, and is expected to reach USD 13.18 billion by 2029, growing at a CAGR of greater than 3.40% during the forecast period (2024-2029).
Russian home appliances market is witnessing growth in its market revenue with the improving technology and the rising demand for appliances. Russians are showing greater interest in technologically sound products. Most of the market is driven by innovation, connectivity, and automatic and scheduling features that the products own. Thus, owing to these factors, the market is witnessing growth. Major appliances constitute a significant share of the total revenue generated. The emerging demand for smart appliances is the primary factor driving the market for home appliances in Russia. Although online purchases accounted for a small market share, they are expected to witness significant growth in the forecast period, considering the shift recorded in the study period.
Russia Home Appliances Market Trends
Online Sales are Witnessing a Major Share of the Market
In Russia, the shift to digital online shopping has continued, with E-commerce sales reaching about USD 27.67 billion in the first half of 2023, a 20% increase from last year. As a percentage of total Russian retail sales, e-commerce accounted for 12.7%. The market has seen a rise in e-commerce since 2020 due to the pandemic. This has resulted in an increase in online customers for small appliances, with the highest number of customers ordering small appliances online.
Numerous practices of online retailers can be considered as the primary reason for this shift, and it is expected to increase gradually in the future. Brand loyalty is comparatively high when it comes to the major appliances, and consumers are willing to experiment with brands and their features in the small appliances category, like coffee makers and toasters, only if the prices are not high. Consumers prefer products that have priority functionality and that bring convenience into their lives.
Demand for Turkish and Chinese Household Appliances in Russia is Driving the Market
Turkish household appliances are becoming increasingly popular in Russia due to their low prices and increasing variety. The demand for Turkish and Chinese household appliances in Russia has grown year-on-year. Chinese and Turkish household appliances replace electrical appliances from long-gone European brands in Russia. Year-on-year, sales of the top categories in Russia increased by around 20 percent. The increased focus on Chinese and Turkish domestic appliances is mainly due to their wide variety, consistent availability of products, including through manufacturing in Russia, and well-structured logistics. As a result, people started to spend more money on real estate and home improvements. Moreover, household appliances from China and Turkey can be repaired. There are official repair centers of manufacturers in Russia that offer the necessary guarantees. In the first six months of 2023, Russian consumers purchased over 40,000 Turkish household appliances on the Yandex market, with a market share of 7%.
Russia Home Appliances Industry Overview
The report covers major international players operating in the Russian home appliances market. The market is already fragmented, with a growing number of smaller players who are offering moderate-quality products at an affordable range of prices. However, the ever-increasing small appliances segment holds scope for newcomers to enter the market. Many traditional Western brands that Russians are familiar with have exited the market, resulting in a loss of market share that is now being taken advantage of by the Chinese, Turkish, and national brands. For instance, the demand for Russian and Belarusian brands has increased by one-fifth to two-fold. The leading home appliance manufacturers in Russia, Bosch, LG, and Samsung, have ceased their imports and production operations in the country, resulting in a decrease in their market share.
Russia Home Appliances Market Leaders
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Samsung
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Bosch
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LG
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Sony
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Philips
*Disclaimer: Major Players sorted in no particular order
Russia Home Appliances Market News
March 2022: Sony’s PlayStation division and Nintendo have stopped product sales in Russia, becoming the latest major brands to withdraw from the country over the Ukraine war.
June 2022: Whirlpool Corp. sold off its operations in Russia. The company’s Whirlpool EMEA SpA subsidiary inked a share purchase agreement to divest the operations to Arçelik A.Ş., a maker of household appliances and durable goods based in Istanbul, Turkey, according to a filing with federal securities regulators. Under the deal, Whirlpool will sell its Russian operations to Arçelik for deferred payments that it expects the buyer to make over ten years.
Russia Home Appliances Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Growth in the Demand for Dishwashers
4.1.2 Smart Household Appliances is Driving the Growth of the Market
4.2 Market Restraints
4.2.1 Decreased Production of Household Appliances in Russia
4.3 Market Opportunities
4.3.1 Rapid Urbanization and Increase in Disposable Income in Russia
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
4.5 Insights on Current Trends and Technological Innovations in the Market
4.6 Impact of COVID-19 on the market
5. MARKET SEGMENTATION
5.1 By Major Appliances
5.1.1 Refrigerators
5.1.2 Freezers
5.1.3 Dishwashing Machines
5.1.4 Washing Machines
5.1.5 Cookers
5.1.6 Ovens
5.2 By Small Appliances
5.2.1 Vacuum Cleaners
5.2.2 Hair Clippers Irons
5.2.3 Toasters
5.2.4 Grills
5.2.5 Roasters
5.2.6 Hair Dryers
5.2.7 Other Small Appliances
5.3 By Distribution Channel
5.3.1 Multi Brand Stores
5.3.2 Exclusive Stores
5.3.3 Online
5.3.4 Other Distribution channels
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Samsung
6.2.2 Bosch
6.2.3 LG
6.2.4 Sony
6.2.5 Philips
6.2.6 Indesit
6.2.7 Siemens
6.2.8 Xiaomi
6.2.9 Electrolux
6.2.10 Ariston*
- *List Not Exhaustive
7. FUTURE OF THE MARKET
8. DISCLAIMER
Russia Home Appliances Industry Segmentation
A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation. Appliances are divided into three types: small appliances, major appliances and consumer electronics. The Russia Home Appliances Market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machine, Cookers and Ovens), Small Appliances (Vacuum Cleaner, Hair Clippers, Irons, Toasters, Grills and Roasters, Hair Dryers and Other Small Appliances) and By Distribution Channel (Multi-Brand Stores, Exclusive Stores, Online and Other Distribution Channel). The report offers market size and forecast for all the above segments in value (USD).
| By Major Appliances | |
| Refrigerators | |
| Freezers | |
| Dishwashing Machines | |
| Washing Machines | |
| Cookers | |
| Ovens |
| By Small Appliances | |
| Vacuum Cleaners | |
| Hair Clippers Irons | |
| Toasters | |
| Grills | |
| Roasters | |
| Hair Dryers | |
| Other Small Appliances |
| By Distribution Channel | |
| Multi Brand Stores | |
| Exclusive Stores | |
| Online | |
| Other Distribution channels |
Russia Home Appliances Market Research Faqs
How big is the Russia Home Appliances Market?
The Russia Home Appliances Market size is expected to reach USD 11.12 billion in 2024 and grow at a CAGR of greater than 3.40% to reach USD 13.18 billion by 2029.
What is the current Russia Home Appliances Market size?
In 2024, the Russia Home Appliances Market size is expected to reach USD 11.12 billion.
Who are the key players in Russia Home Appliances Market?
Samsung, Bosch, LG, Sony and Philips are the major companies operating in the Russia Home Appliances Market.
What years does this Russia Home Appliances Market cover, and what was the market size in 2023?
In 2023, the Russia Home Appliances Market size was estimated at USD 10.74 billion. The report covers the Russia Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Russia Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Russia Home Appliances Industry Report
Statistics for the 2024 Russia Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Russia Home Appliances analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Russia Home Appliances Market Report Snapshots
