Russian Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Russian Hair Care Products Market is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/Drug Stores, Online Retail Stores, and Other Distribution Channels). The market size and values are provided in terms of (USD Million) during the forecast years for the above segments.

Russian Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Russia Hair Care Market Size

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Russia Hair Care Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 1.73 %
Market Concentration Low

Major Players

Russia Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Russia Hair Care Market Analysis

The Russia Hair Care Market is expected to register a CAGR of 1.73% during the forecast period.

Russian consumers generally prefer more natural products for their hair care routines. Thus, the demand for organic products or products containing natural ingredients is comparatively higher in the region. Owing to the surge in demand for natural/organic hair care products, players such as Natura Siberica, Love 2 Mix Organic, Natura & Co., etc., have been offering natural products/ organic products in the region's market. Hair fall is one of the common problems faced across Russia, and baldness and Alopecia Areata disease in witnessed in the country. The possible reason for these conditions tends to be vitamin D deficiency which is very common in Russia. Cold temperatures during winter tend to leave the scalp, eventually leading to hair fall; this condition drives products with hair fall and hair repair products. However, due to the ongoing Russia-Ukraine war, various players have been pulling out of the market studied. For example, in April 2022, Henkel chose to end its commercial operations in Russia due to the recent events in the Ukrainian conflict. Such factors impede the market growth of hair care products in the country.

Hypermarkets/supermarkets form a key mode of distribution in the country, as key players in the country are primarily focused on sales through these stores. All the varieties of shampoo, conditioners, and other hair care products offered by different brands are placed on the same shelf. Thus, it is convenient for consumers to select and buy a specific product according to their preferences. Auchan and Azbuka Vkusa are a few prominent supermarkets in the country offering a variety of hair care products. Customers in the country often choose to use branded products instead of any locally made private products. With the increased number of fake products, which tend to harm overall health and sometimes lead to severe hair fall, consumers check for certified and clean labels before purchasing the product. Hence, companies operating in the market offer certified products to impart credibility to products, in turn driving the expansion of the market across the region.

Russia Hair Care Industry Overview

The key players in the Russian hair care market include L'Oreal SA, The Procter & Gamble Company, Henkel AG & Company KGaA, Unilever PLC, and Natura & Co. Hair wash products. Hair masks are also quite popular among Russian women. Russian women generally prefer natural ingredients in their products. Several brands recently gained popularity, specializing in natural and organic hair care products. Natura Siberica, Organic Shop, and White Agafia are some of the popular names in hair care products that make natural and organic products. These brands have some famous products in the Russian market, like Natura Siberica Northern Cloudberry Shampoo, Organic Shop Color Conditioner Golden Orchid, and Natura Siberica Fresh Spa Birch Tree Strengthening Shampoo. The key players are actively focusing on gaining larger market shares through constant innovation in products and investments in research and development for developing niche products. Considering the above-mentioned factors, the competitive rivalry in the industry is assessed to be high during the forecast period.

Russia Hair Care Market Leaders

  1. L'Oréal S.A.

  2. The Procter & Gamble Company

  3. Unilever PLC

  4. Henkel AG & Company, KGaA

  5. Natura & Co.

  6. *Disclaimer: Major Players sorted in no particular order
Russia Hair Care Market Concentration
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Russia Hair Care Market News

  • Dec 2022: In Russia, a new line of hair products called Nomica was introduced. The brand claimed that its products contained functional formulae to serve as the foundation of products and address the issues which are unique to each hair type while preserving the inherent beauty of the product.
  • May 2021: A line of hair products was launched by the Italian brand Nashi Argan in Russia. The collection of products included seven products, including smoothing cream, beachy hair lotion, curl-enhancing moisturizer, shimmer and shine lotion, strong hold hairspray, natural hold hairspray, and voluminous mousse.
  • Mar 2021: Procter & Gamble announced the launch of new innovative reusable aluminum bottle packaging for a range of its haircare products. The brands with the new packaging included Pantene, Herbal essences, and Head & Shoulders.

Russia Hair Care Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Shampoo
    • 5.1.2 Conditioner
    • 5.1.3 Hair Loss Treatment Products
    • 5.1.4 Hair Colorants
    • 5.1.5 Hair Styling Products
    • 5.1.6 Perms and Relaxants
    • 5.1.7 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Convenience Stores
    • 5.2.4 Pharmacies/Drug Stores
    • 5.2.5 Online Retail Stores
    • 5.2.6 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted by Leading Players
  • 6.2 Market Position Analysis
  • 6.3 Company Profiles
    • 6.3.1 Procter & Gamble Company
    • 6.3.2 L'Oreal S.A.
    • 6.3.3 Shiseido Company Limited
    • 6.3.4 Johnson & Johnson Services Inc.
    • 6.3.5 Unilever PLC
    • 6.3.6 Keune Haircosmetics Manufacturing BV
    • 6.3.7 Groupe Rocher
    • 6.3.8 L'Occitane Groupe SA
    • 6.3.9 Henkel AG & Company, KGaA
    • 6.3.10 Nomica
    • 6.3.11 Landoll Liban (Nashi Argan Brands)
    • 6.3.12 Natura & Co.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Russia Hair Care Industry Segmentation

Hair care is an umbrella term for various aspects of hygiene and cosmetology that affect hair that grows on the scalp. 

The Russian Hair Care Market is Segmented by Product Type (Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/Drug Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and values in (USD Million) during the forecast years for the above segments.

Product Type Shampoo
Conditioner
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
Other Product Types
Distribution Channel Hypermarkets/Supermarkets
Specialty Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Stores
Other Distribution Channels
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Russia Hair Care Market Research FAQs

What is the current Russia Hair Care Market size?

The Russia Hair Care Market is projected to register a CAGR of 1.73% during the forecast period (2025-2030)

Who are the key players in Russia Hair Care Market?

L'Oréal S.A., The Procter & Gamble Company, Unilever PLC, Henkel AG & Company, KGaA and Natura & Co. are the major companies operating in the Russia Hair Care Market.

What years does this Russia Hair Care Market cover?

The report covers the Russia Hair Care Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Russia Hair Care Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Russian Hair Care Industry Report

The Russian Hair Care Products Market is experiencing significant growth, driven by various product types such as shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, perms and relaxants, and other product types. The market is segmented into distribution channels including supermarkets/hypermarkets, convenience stores, specialty stores, pharmacies/drug stores, online retail stores, and other distribution channels.

The industry analysis indicates that the market size is expanding, with a notable increase in market share and industry growth. Market analysis and industry statistics provide a comprehensive industry overview, highlighting the industry's worth and revenue. The market growth is supported by detailed market research and market segmentation, offering insights into market trends and market value.

The industry outlook and market forecast predict continued growth, supported by industry trends and market predictions. Market leaders and research companies contribute valuable market data, enhancing the market overview and market review. The industry reports and report pdfs provide in-depth industry information, essential for understanding the industry's dynamics.

Overall, the Russian Hair Care Products Market is poised for sustained growth, with a positive market outlook and robust market segmentation. The industry's growth rate and market value underscore the market's potential, making it a key area of focus for industry research and market leaders.

Russian Hair Care Market Report Snapshots