Market Trends of Russia Glass Packaging Industry
This section covers the major market trends shaping the Russia Glass Packaging Market according to our research experts:
Bottles are Expected to Hold a Major Market Share
- Glass bottles are extensively used for medicinal drugs packaging in the pharmaceutical industry and manufactured to meet various tolerance limits because they are often filled in high-speed lines. Glass is considered a viable alternative as its impacts on humans and the environment is much less compared to polyethylene terephthalate (PET), making it an environment-friendly packaging medium.
- Returnable bottles are preferred by consumers, which is also a significant factor in encouraging beverage companies to adopt them. In June 2021, Gerolsteiner announced that it was planning to launch its Light Soda in returnable Glass as the company witnessed the highest sales and turnover with the glass bottles for water.
- Vendors and beverage companies are developing lightweight and durable bottles to compete with other alternatives. Concepts, such as permanent engravings on containers, are being practiced to avoid counterfeiting. The engravings display the quarter and year of manufacturing. Glass bottles are also produced at the lowest possible weights with the help of advanced 'blow-low and NNPB technologies, which may prove to be an added advantage for logistics. Such innovations, glass bottles, and container benefits are expected to drive the demand and positively affect the market.
- According to data published by BusinesStat in 2021, beer and beer products were the most produced alcoholic beverages in Russia. Approximately 10 billion l of these drinks were manufactured in the country. The volume of vodka and wine was significantly lower, amounting to 1.1 billion and 0.6 billion l, respectively.
- Glass bottles are also largely recyclable, giving them a positive image in the market. Manufactured glass bottles are regularly tested to check for mold and yeast count, among other bacterial presences. Players in the market are making various investments to ensure glass bottle quality. For instance, Bionorica, a manufacturer of herbal medicines, worked with Romaco, a packing, and process technology manufacturer, to develop a simple, space-saving inspection unit named Spectra for monitoring empty bottles. It may prevent damage to the filling machine due to faulty bottles.
- Furthermore, the Close, the Glass Loop platform involves most players from the bottle-to-bottle loop, from consumers, customers, and retailers to municipalities, recyclers, and manufacturers in a collaborative effort to collect, sort, and treat the Glass.
The Liquor Segment to Witness High Market Growth Rate
- Wine sales and consumption have grown manifolds during the COVID-19 pandemic. While most of the wines sold are packaged in the standard 750 ml format, alternatives, such as small format bottles, are rising.
- Glass is among the most preferred packaging materials for alcoholic beverages, such as spirits. The ability of glass bottles to preserve the aroma and flavor of the product is driving the demand.
- Various vendors in the market studied are also observing the increasing demand from the spirit industry. For instance, Piramal Glass, whose clients include Diageo, Bacardi, and Pernod Ricard, mentioned an increase in the market for short-run specialty bottle bottles for spirits.
- Furthermore, the logistics aspect of the liquor packaged in glass bottles is challenging the growth. As glass is comparatively more cumbersome and prone to breakage during transport, increasing the chances of goods loss, vendors are also trying to innovate the packaging aspect of glass bottles. For instance, Nakpack provides safety systems specific to wine glass bottle packaging, allowing a single model of packaging to use with various bottle types and formats.
- More and more liquor manufacturers are becoming conscious of using recycled materials in their packaging and increasing the percentage of recycled glass used in their bottles. For instance, Absolut vowed to minimize packaging waste by launching a limited-edition design made from 41% recycled glass.