Market Trends of Russia Food Flavor and Enhancer Industry
This section covers the major market trends shaping the Russia Food Flavor & Enhancer Market according to our research experts:
Rising Demand for Clean Label Ingredients
With increasing health awareness, most of the population thoroughly checks the label of a product before buying it. This awareness among consumers has prompted manufacturers to undertake the replacement of synthetic flavors with natural flavors. There has been a growing consumer demand for processed food and the expectations for safer and healthier ingredients have, in turn, increased the need for the introduction of clean-label ingredients across diverse applications. An interest in the development of new natural flavor substances has been observed, for their use in the food industry, which is due to the strong consumer demand for more natural products. The health-enhancing properties of natural flavors, combined with the organic properties in natural products, are also increasing their adoption.
Natural-identical Flavors is the Growing Market
The demand for nature-identical flavoring is increasing at a lucrative growth rate, owing to the increasing demand for flavor variations among the millennials and teenagers' consumers in the global food and beverage market. Furthermore, the increasing demand for healthy food and beverages is also increasing the demand for nature-identical flavorings in the market, as they impart the identical taste to natural flavors in the end products. Additionally, they are more economical than natural flavors due to their convenient processing and extraction methods. The cost-effectiveness of nature-identical flavorings increases their demand and use in various industries.
