Market Trends of Running Apparel Industry
Increasing Influence of Athleisure and Healthy Lifestyle Trends
- In line with the athleisure trend, consumers are increasingly seeking various sports equipment that includes footwear, clothing, and protective gear and accessories. Additionally, a continued shift towards more active lifestyles is driving the demand for leisure activities worldwide, such as running and cycling gears.
- Athleisure has become more pervasive, as it has influenced the athletic footwear choice among millennial parents. Due to this, they dress their kids in athletic apparel and footwear. This, in turn, will increase the demand for running clothing and footwear.
- Running clothing sales among female customers are rising due to the growing popularity of sports and fitness pursuits, including trail running, jogging, and running, as well as the number of women participating in these pursuits. Additionally, the market for running clothing has seen substantial expansion due to increased engagement in sports and leisure activities among all demographics and sponsorships from various organizations to promote sports in the area.
- For instance, in July 2021, the Government of England recommended launching a "Work Out to Help Out" campaign to incentivize people to participate in organized sports. With increased participation in sports and recreation activities across different demographics, followed by government initiatives to promote sports in their respective nations, apparel sales have experienced significant growth during the study period. They are expected to continue to grow during the forecast period.
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North America is the Largest Market
- North America is the largest market during the forecast period. The growth of the market is attributed to factors such as the rising participation in fitness activities like running in countries such as the United States. However, market growth in this region will be slower than the growth of the market in other regions. Moreover, the United States and Canada are the key countries for the running apparel market in North America.
- The United States organizes some of the most well-known marathons to promote running and other physical activities, such as the Boston Marathon and the New York City Marathon. Also, the key players operating in the North American market are investing in e-commerce to offer higher convenience for buyers to make online purchases. Due to increased internet usage and an increase in smartphone users in North America, the growth of online stores is predicted to pick up significantly throughout the projection period.
- Due to benefits including affordable costs, convenience, significant discounts, cash-on-delivery (COD) options, and quick delivery services, many people prefer to shop online. Due to consumers' shifting purchasing habits, vendors are concentrating on their online companies. The growing adoption of shoe knitting technology is one of the prime reasons driving the running apparel and footwear market growth in the United States during the next few years. Also, product customization drives demand, and digital and social media marketing will lead to sizable demand in the market.
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